The Science Of Beauty, Part II
- Monday, March 21 2011 @ 08:33 am
- Contributed by: ElyseRomano
- Views: 1,445
Couples who seem mismatched may get a lot of attention, but they actually might be in the minority. Research has shown that, more often than not, people choose mates with a similar level of attractiveness. This tendency is evolutionarily advantageous - by mating with someone with similar genes, your genes (and the traits they produce) will be passed on and preserved.
"Attractiveness" is not all about physical appearance, however. Studies examining whether or not beauty is really in the eye of the beholder have found that subjects almost always rate a person as more attractive when they feel that the person is friendly and kind. A cold or distant personality causes subjects to give the person a lower attractiveness rating.
And it turns out that being good looking is useful for a lot more than just filling up your dance card. Research has found that people who are physically attractive are more intelligent and more popular than their less attractive counterparts, and have more success both romantically and occupationally, though the exact correlation between attractiveness and success is not clear.
One explanation for this theory, known as the Halo Effect, accounts for this relationship using stereotypes. Proponents of the theory believe that humans use cultural stereotypes to immediately and subconsciously judge everyone we meet, before we have a chance to evaluate their personality or intelligence, using a simple "attractive individual = good person, unattractive individual = bad person" formula.
Other scientists believe that the Halo Effect is a result of self-fulfilling prophesies. A person who is confident and receives positive feedback from others is more likely to be successful than a person who lacks self-esteem, and someone who feels attractive - even if others wouldn't rate them as such - is likely to be equally as successful as someone who is objectively considered attractive.
The moral of the story seems to be that beauty, like it or not, matters. It affects our relationships, our professional success, our happiness. Though striving for physical perfection is a narcissistic and pointless endeavor, there are concrete benefits to being good looking that go far beyond egotism.
I think I see the beginning of a new marketing campaign for plastic surgeons...
Related Story: The Science Of Beauty, The Science Of Beauty, Part III

