Global Dating App Usage Increases 82% During Pandemic

Statistics
  • Monday, April 20 2020 @ 09:34 am
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Dating apps are seeing a surge of activity

People around the world continue social distancing as COVID-19 spreads, and as a result, dating apps are seeing a surge of activity among users.

A new study by Dating.com found that there has been an 82% increase in dating app usage since the beginning of March, showing how much people have come to rely on dating apps for connection and meeting people virtually.

The study also looked at where that usage spiked over the month of March when more people than ever began to isolate to stop the spread of the virus, to see how it correlated with positive cases of COVID-19 around the world. The United States takes the lead as the most active country for online dating, notably as the country’s positive cases have significantly increased and it has become the global hot spot of the pandemic.

Most Online Daters Have a Positive Experience According to New Pew Study

Studies
  • Friday, April 17 2020 @ 07:09 am
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Most Online Daters have a Positive Experience According to Study

A new study of online dating practices and attitudes in America has just been released by Pew Research, and the most surprising finding: the majority of dating app users find the experience of online dating positive. 

Fifty-seven percent of those surveyed say they have had an overall positive experience with dating apps, including 14 percent who describe their experience as “very positive” and 43 percent who said it was somewhat positive. About 40 percent of dating apps users describe their experience as “somewhat negative” (including 9% who describe it as very negative).

Tinder Offers Free Passport Feature to Its Users

Tinder
  • Wednesday, April 15 2020 @ 07:02 am
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Tinder Passport feature is free to April 30, 2020
Image: Tinder

In the midst of an unprecedented global pandemic that is forcing people to isolate in their homes, Tinder is waiving fees for its premium Passport feature. 

Passport provides a way for people to connect with those outside of their current locations. Previously, it was available through Tinder’s Gold and Premium paid services. With this move, Tinder users can connect for free with friends from their hometowns, or with relatives across country or those living in other parts of the world. 

This offer will be available through April 30th and extend to users all over the world. Tinder hopes that it will encourage its members to virtually connect beyond dating, according to Tech Crunch.

Tinder and Bumble See Increased Activity During Pandemic

Communication
  • Monday, April 13 2020 @ 11:32 am
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Virtual Dating Increases in Popularity
Virtual Dating Increases in Popularity

Popular dating apps Tinder and Bumble have not seen a drop-off of users since the coronavirus was declared a global pandemic and people began isolating at home; in fact, user activity has spiked over the past few weeks.

Roughly 25 percent of Americans have been ordered to stay home and avoid gathering with others according to a report by CNBC. But dating app users aren’t letting this deter them – instead, they are opting for virtual dates as they work from home and isolate from others.

A report from Mother Jones said that from March 12-22, Bumble saw a 21% increase in messaging among Seattle users, one of the first cities affected by the growth and spread of the virus. Two other hot spots, New York and San Francisco, saw a 23% and 26% surge in messaging, respectively. A total of 87 million people use the app worldwide.

How Dating Apps are Adapting to Coronavirus 

Safety
  • Friday, April 10 2020 @ 09:47 am
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#Open Dating App Logo

Coronavirus is affecting everyone around the world, and dating apps are pivoting to address the situation as it impacts their users.

Tinder has already put ads on its app that link to the CDC website with helpful tips on hand washing and social distancing. Grinder has also issued warnings to its users about practicing safe hygiene. 

OkCupid has seen an increase in use and has added some conversational prompts related to coronavirus, since that’s what daters want to talk about the most, especially in areas like New York where the virus has hit hard.

OkCupid Users Still Looking for Love Amid Coronavirus Outbreak

OkCupid
  • Wednesday, April 08 2020 @ 07:33 am
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More OkCupid Users are Dating Virtually

As the coronavirus becomes pandemic, OkCupid users are choosing to search for love and keep on dating.

According to Yahoo Finance, a whopping 92 percent of American OkCupid users said they are willing to date during the coronavirus outbreak. Overall, 88 percent of users across the globe are willing to date at this time. OkCupid also noticed a 7 percent increase of conversations between users in the first week of March, according to an internal questionnaire the company sent to its users. 

It’s important to note, as Yahoo Finance pointed out, that it wasn’t clear in the questionnaire if “going on dates” meant in-person or virtually over an app, through Facetime, Skype, Zoom, or other web-based means. That could be an important distinction. Dating.com surveyed singles during the pandemic and found that as many as 82 percent were turning to dating apps to meet people and go on virtual (online) dates.

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