New York Singles Fed Up with Dating Apps Turn to the Love Wall

Reviews
  • Thursday, October 17 2024 @ 06:01 pm
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Pique Dating App Logo

New York dating service Pique is turning back the clock on how people meet with its debut of the “Love Wall,” a tangible alternative to dating apps.

According to Newsweek, the Love Wall was created by Pique co-founders Cyrus Belsoi and Vaish Sesetty, designed as an in-person experience to help people connect. The founders saw an opportunity to create something different as people became more frustrated with dating apps.

The Love Wall is located in Brooklyn’s McCarren Park, and has generated some buzz among local singles looking for an alternative to swiping. It contains hundreds of polaroid pictures hanging from its structure, as well as a few bio details like you’d find in an online profile.

Meme-Based Dating App in India Raises $4 Million in Funding

Finances
  • Tuesday, October 15 2024 @ 02:51 pm
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Schmooze Dating App

India-based dating app Schmooze just raised $4 million from Elevation Capital and other angel investors.

The meme-based dating app founded by Vidya Madhavan and Abhinav Bengaluru helps people connect based on their senses of humor and allows them to express their personalities creatively through memes. The round of funding also included investments from the founders of Ultrahuman, The Souled Store, Mosaic Wellness and Paytm, according to Economic Times.

The funding comes at a time when dating app revenue has been declining and dating app companies are struggling to better monetize their platforms. Many are turning to AI for enhanced features, like photo selection, helping users craft bios, and added safety features, hoping to attract users willing to pay for such perks.

Schmooze is also touting its AI-driven features, and said that the new funds will be used to enhance its AI engine as well as for growing the company, according to Economic Times.

Bumble Planning AI Wingman Tools

Bumble
  • Friday, October 11 2024 @ 11:55 am
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AI Powered Features on Bumble

Bumble plans to enhance its platform with new AI-powered features in the next few months, particularly in the areas of profile creation and conversation support.

According to Tech Radar, Bumble CEO Lidiane Jones spoke at the Goldman Sachs Communacopia technology conference in mid-September and offered the new plans of where Bumble is headed. She said the company was focused on developing AI tools to enhance user experience.

One tool she mentioned was an AI-driven feature to help users pick out photos for their profile, similar to what Tinder launched, to help improve matches.

Grindr Launches Host or Travel Online Series Exploring Gayborhoods

Grindr
  • Wednesday, October 09 2024 @ 07:47 pm
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Gay dating app Grindr has launched a new online show called Host or Travel, which explores different “gayborhoods” (or gay-friendly neighborhoods) around the world, launched in tandem with testing its new travel-friendly “Roam” feature.

According to the trailer for the show, Host or Travel features specific cities with prominent LGBTQ communities, and looks at their local cultures, nightlife, and events that might interest Grindr users. The show has featured destinations like Madrid, Spain; Rio De Janeiro, Brazil; Los Angeles, U.S.; Zipolite, Mexico; Berlin, Germany; and Malta.

The show centers on singles traveling to these key destinations and using the Grindr app to meet locals who can share insider knowledge and give them a peek into the gayborhood in each city, including private parties and hole-in-the-wall bars.

According to Mashable, Grindr is developing an interactive map to help users find LGBTQ-friendly hotspots in their cities like those featured in the show. The company is also highlighting its Roam feature which lets Grindr users temporarily set their location to anywhere in the world so they can chat with local matches and make plans ahead of a trip (similar to Tinder’s Passport feature).

Tinder Partners with ELF Cosmetics to Help Daters Feel Confident

Tinder
  • Monday, October 07 2024 @ 12:07 pm
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Tinder Partners with e.l.f. Cosmetics

Tinder has partnered with e.l.f. Cosmetics in a new collaboration to promote self-confidence and self-expression when heading out to meet someone new.

The partners are launching the “put your e.l.f. out there” Vault collection, which introduces new beauty products designed to help Tinder users “face the first date.” The collection includes three exclusive products: All Slick, No Ick Face Primer and Set-uationship Setting Mist, packaged in a “Flame Changer” makeup bag.

In addition to the exclusive products, the collaboration includes the dating app-focused Tinder Box Lip Trio, which has lip oils like Spice Things Up and Keep Your Cool. The makeup also includes a red lipliner called Red-Y for Anything.

The idea for the collaboration began with a study that found 35 percent of singles see first dates as a great opportunity to try new makeup looks. Researchers at Censuswide, a member of the British Polling Council, surveyed over 4,000 daters ages 18 and up across the UK and US in late August.

The Future of Dating Blends Apps and In-Person Experiences

Events
  • Friday, October 04 2024 @ 12:54 pm
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The League Community has IRL Events

Dating app companies like Tinder and The League are betting on in-person events to drive engagement on their online platforms and help attract new users.

According to The New York Post, dating app The League organized high-end events in New York, the Hamptons and even at the U.S. Open to drive engagement on its platform as well as to generate revenue. In fact, senior VP and head of marketing Lisa Kraynak told the Post: “It’s the beginning of a hybrid model in our largest market. The future is some combination of in-person, online and artificial intelligence.”

Dating apps have seen a decline in paying users in recent quarters, leading companies to try new features and even branch out into event organizing to appeal to daters who have become burned out from swiping. This hybrid model could prove effective, since dating apps are still the most popular way to meet people, according to recent studies, but coupling that with in-person events give people a better chance at connecting.

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