Tinder to Launch High-End Subscription and Product Refresh
- Monday, August 14 2023 @ 08:07 am
- Contributed by: kellyseal
- Views: 671
Match Group announced in its quarterly earnings call that its star app Tinder will be launching a “high-end” subscription tier this fall. In addition, Tinder will debut a product refresh to cater to the Gen Z dating market.
The company has been testing price points in different markets, including a $500 subscription that was called Tinder Vault, according to CPO Mark Van Ryswyk. In an interview with Fast Company earlier this year, he noted that there’s a market for daters who are willing to pay for good matches, as evidenced by the success of its exclusive dating app The League.
However, the price point was arguably high for an app that will not include human matchmakers, but instead will continue to rely on technology to serve up better matches.



