Marketing

Image: bumble

Bumble for Friends, the new standalone app for finding friends from dating app Bumble, has partnered with holiday turkey brand Butterball to bring people together this holiday season.

The new partnership initiative called “Find Your Table” features a series of Friendsgiving events and some resources to help people make new connections ahead of the holiday season. The purpose, according to the joint press release, is to “help people make new connections and discover the joy and ease of gathering with friends and family, over turkey, this holiday season.”

The in-person event launches Thursday, November 2nd at 6:00pm EST in New York City, and will feature friendship coach Danielle Bayard Jackson, No More Lonely Friends founder Marissa Meizz and Dinner with Friends Founder Anita Michaud, along with reps from Butterball, according to the release. They will conduct holiday tastings as well as help to connect people.

Image: BLK

BLK dating app, a popular app for Black singles, has debuted a new animated series called Halloween Horror Stories, featuring real-life dating horror stories from users of the platform.

The new series consists of three animated shorts chronicling the dating horrors of Black singles, according to Cassius Life.

For example, one story entitled “Stolen Hearts & Wheels” features a BLK user getting picked up for a first date in a stolen car. The video is a short, only a minute long, and takes the audience through the man getting picked up by his date as she shows off how fast the car can go. There are some hints that it might not be her car – like the retirement tips book he sees in the passenger seat.

Image: Tinder & Peacock

Dating app Tinder has partnered with Peacock streaming service to launch “Horror Movies” as an in-app Interest and also to host private date night screenings for horror movie fans.

The new Horror Movies Interest badge Tinder is adding allows its users to filter and search for those who share a love of scary films, according to Tinder’s press release. In addition, Peacock is adding a new dedicated “For You and Boo” date night collection to its service, which will be available starting October 5th.

To add the new interest badge to their profiles, users can go to “edit profile” and scroll down through the interests to find “Horror Movies,” and select it. Once added, Tinder users will also be eligible for an exclusive in-app offer, but only between October 4 and October 31.

Image: Tinder

Tinder is reaching out to the coveted Gen Z market by partnering with Saweetie to welcome eighteen-year-olds to college, and to encourage them to meet people using the app.

Swipe Off is the nationwide challenge the dating app has launched, where it will award the college or university with the most swipe activity with a free concert headlined by the popular rapper, along with a surprise special guest.

The Swipe Off challenge is only open to select campuses participating in Tinder U, which is a feature college students can select that lets them connect with others at their school. According to the company’s announcement on the blog, the school that accumulates the most likes (or nopes) on Tinder by October 6th will win the free concert with Saweetie.

Shares of Bumble fell 4 percent in early August after the company shared its relatively “lackluster” third-quarter revenue forecast, coupled with a sharper rise in its operating expenses, according to Reuters.

This rise in spending concerned investors, especially after Tinder’s parent company Match Group recently predicted that its third quarter revenue would be higher than analyst expectations, despite its own spend on development and marketing. The company has struggled lately with Tinder, and has been implementing new features to increase in-app revenue and expand its userbase. The company also recently announced it will be launching a high-end service for users who are willing to pay as much as $500 per month.

Bumble meanwhile shared that its operating expenses had jumped 7 percent in the second quarter with additional spend on product development and marketing.

Dating app Bumble is releasing new features for its free and premium services, aimed at fostering a kinder, more curated dating experience, according to the company’s press release.

Mashable noted that one of the new features is Review Before You Send, and will be part of its Compliments feature. While Compliments is intended to encourage positive interactions over the app, sometimes the message isn’t received well, no matter the intention of the sender. In fact, as Bumble tested Review Before You Send, they found that 46 percent of people chose to edit their Compliment after they received the prompt, because it encouraged them to reread their message and think twice about sending it.

Another new feature the app is launching allows users to add their interests to the top of their profile (modeled after the app’s hit “Top Artists” feature, where a favorite band or singer is placed front and center in a user’s profile).