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Yahoo Reveals the Top 10 Searches for Online Dating

United States
  • Saturday, October 26 2013 @ 09:52 am
  • Contributed by:
  • Views: 3,615

Looking for the best online dating site? There are many out there, but how do you know which sites are the ones most people are checking out? After all, you want a lot of choice when it comes to searching for love.

According to website Mashable.com, Yahoo has revealed the top 10 dating sites that people have searched for using their search engine. And surprisingly, OkCupid topped the list (with even more searches than standards like Match.com or eHarmony).

Another surprise? Men seem to be more interested in online dating, or at least, searching for sites and checking them out.

Here's the complete list:

OkCupid. This site tops the list, and maybe because their demographic skews younger and it's a little more engaging with members than some of the classic dating sites. Most of the searches were conducted by men (68%).

Match. This website is almost synonymous with online dating. It's been around a while, and is still going strong. Again, the majority of searches (73%) came from men.

MeetMe. A more casual site for dating and friendship, MeetMe is gaining marketshare when it comes to online dating. Or at least, people seem to be searching for the site. A hefty 67% of men (primarily from Arkansas, Kentucky and West Virginia) searched for it according to Yahoo.

Zoosk. This popular website touts is algorithms which allow members to "date smarter." Again, more than 70% of its searches came from men.

eHarmony. The go-to destination for those looking for committed relationships, eHarmony has remained near the top of the pack for a long time. Surprisingly, more men (54%) than women were searching for this website.

PlentyofFish. This dating site has a bit of a reputation, but that hasn't stopped people from checking it out. Formerly known for its "intimate encounters" section, POF has recently undergone an image change to focus on matching people with relationship potential.

JDate. The most popular site for those who are more religiously inclined, JDate has become the go-to source for Jewish singles. Not surprisingly, the most searches came from New Jersey, New York, and Florida, all with more concentrated Jewish populations.

Skout. Mobile apps also figured prominently into searches. Skout is a networking app that focuses on meeting people rather than having specific agendas for dating and relationships. Most of the searches for this site came from men (68%) residing in Texas, California, and Florida.

Christian Mingle. A popular religious-based dating site, Christian Mingle focuses on dating, friendships, and relationships. This is the only site that had more females searching for it, primarily from Texas, California and Pennsylvania.

Tinder. This mobile app was made popular by college students, a sort of "hot or not" version of online dating. With its easy-to-use and convenient set-up, the app has taken off among singles who like to see who's close by and wanting to meet a little more spontaneously.

Match.com Stir Events Now in Canada

Canada
  • Tuesday, August 27 2013 @ 08:52 pm
  • Contributed by:
  • Views: 2,816
Match.com's popular Stir events have come to Canada. A Stir event is an organized singles party that is held at a physical venue like a bar or restaurant. This week events are being held in Toronto, Vancouver, Ottawa, Calgary and Edmonton.

Starting August 26,2013 Match.com Canadian members can sign up for Stir events by visiting the Events tab in the Match.com membership area. Invitation to events are sent out based on a user’s demographic information, age, and physical location.

When you go to a Stir happy hour event you know the relationship status of everyone there is single. Events are arranged and invites are sent out to members based on their location to the event and the age range the event is designed for. When you get to the event you also can connect with your mobile phone to find out who else is in attendance, what they are looking for in a match and, view their profile and photos.

For more information on Stir events you can read our page on Match.com or you can check out the press release.

Meet The New Kiss.com

United States
  • Saturday, August 24 2013 @ 10:46 am
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  • Views: 4,243

First there was Singlesnet. Then there was Singlesnet via Match.com. Now there's Kiss.com, the latest evolution of an online dating service that's been in business since 1997.

There was once a time when Singlesnet was the most visited dating site in the United States, but its popularity peaked in December 2008 and steadily declined until a major drop in February 2009. Despite the drastic drop in traffic, Match.com purchased the company in 2010 and Match CEO Greg Blatt had high hopes for the new acquisition.

"While Singlesnet's traffic is currently in decline," he said at the time, "we believe that by applying our category expertise we can reverse that trend, increase the site's profitability and improve the overall user experience."

Quinn Lipin, Singlesnet founder and CEO, was also hopeful that the new partnership would mean a brighter future. "Match.com has been the standard-bearer for the entire online dating industry, so we're excited to team up with them," he said. "I believe working with Match.com will enable us to re-start growth in the business."

Three years have passed, and the company has undergone yet another transformation. The site was rebranded for 2013 as Kiss.com, a sleek, simple, and streamlined dating site better suited to the current online dating climate.

The Kiss.com sign up process begins with an easy fill-in-the-blank questionnaire that makes completing your profile a snap. After you've answered the Mad Libs-style forms, you can then choose the hobbies and interests that most represent you from a selection of cute and colorful cartoon drawings. The list is surprisingly extensive (even pet rocks have an entry!). The same picture-style survey also answers questions about your beliefs regarding politics, religion, and astrology.

Finally, you're given the opportunity to answer in your own words. Two free-response questions let your creativity flow: 'If you only had 4 seconds, what would you say about yourself?' and 'What if you had an hour to describe yourself to someone, what would you say?' If you're not ready to answer every question just yet, you can hit the SKIP button at any point and come back later.

While the look of the site is different, the price structure has barely changed since it was Singlesnet:

  • One month for $24.95
  • Three months for $16.65 per month ($3.00 cheaper)
  • Twelve months for $7.49 per month

Members who choose to upgrade their subscriptions receive better placement in search results, priority access to new features, and unlimited communication with both featured and non-featured members.

Will a makeover prove to be all Kiss.com needs to climb its way back to the top?

Digital Dating In 21st Century China

China
  • Wednesday, February 27 2013 @ 11:12 am
  • Contributed by:
  • Views: 2,340

People's Park in Shanghai, China has become something of a legend.

What appears at first glance to be a flea market is in fact something much more unusual: a marriage market. Ageing parents crowd the walkways, examining personal ads, meeting with matchmakers, and hoping to find partners for their unwed children.

There is, of course, another way to find a spouse in 21st century China - a much more familiar one. Online dating has exploded in China, and is expected to break two billion RMB ($318 million USD) in total annual revenue by 2014. Online dating promises to revolutionize the way singles in China meet, and modernize the way China regards relationships.

The primary players in China's online dating scene - Jiayuan, Zhenai, and Baihe - all advertise specifically as marriage websites. The mean age of marriage is rising in the country, but marriage is still nearly universal and competition for partners is fiercer than ever.

Eligible partners are expected to have similar educational backgrounds and economic standing. Age and height are also importance considerations, as is residency. Those who hold a residency permit in a top-tier city have access to public services and employment opportunities that others do not, making them extremely desirable as spouses. Men are also expected to own a car and hold the deed to an apartment.

Thanks to China's infamous One-child Policy, it's becoming increasingly difficult for city dwellers to meet and marry. Fewer children means fewer potential partners. It means more parental attention focused on each child, and the pressure to perform well in school and at work that comes along with it. And it means fewer opportunities for children to socialize and develop their interpersonal skills.

Add all that up and you get a very competitive dating market, one that is well suited to the modern marvel of online dating. Chinese men and women, who are expected to be hugely successful educationally and professionally, have little time left for relationships. Online dating offers the perfect platform for stressed, overworked Chinese singles to connect.

Like any online dating site, the profiles of sites like Jiayuan, Zhenai, and Baihe provide snapshots of users' lives. In China, however, profiles focus on key screening criteria - like height, weight, monthly income, education level, marital history, and home ownership - instead of less the quantifiable characteristics like interests and personality that are commonplace on Western dating sites.

But as the online dating market explodes for entrepreneurs in China, all of whom are hoping to take advantage of the tremendous opportunities in the industry, major social change is coming along with it. Single men and women in China now have more freedom to choose exactly where, how, and when they find partners, allowing their decisions to be based on love rather than external factors.

For a list of dating sites with Chinese singles you can check out our Asian Dating category.

Plenty of Fish Membership Numbers

Australia
  • Tuesday, February 12 2013 @ 12:35 pm
  • Contributed by:
  • Views: 4,496

The Plenty of fish blog just released some current traffic statistics for their dating site. It's good to see a snapshot of what the user base of Plenty of fish is. Marcus Frind released the statistics to highlight how his dating site has grown and to be more open on the number of members POF has.

The user statistics released are based on active daily registered users. This means that the user must be logged into POF.com to be considered part of the statistic group. I am assuming that the numbers given are an average but it doesn’t say what the timeline is for that. It probably is for last month (January) but I am only guessing that he would release the latest numbers available. The user statistics could very well be for last year, last quarter or some other time period.

Plenty of Fish’s largest market is the United States with 2 million active daily registered users. This is followed by the United Kingdom with 550,000 and then Canada with 450,000. POF estimates that if you take the roughly 1400 dating site (non-adult) found in the United States and combine their paying members you will come out with 2.5 million subscribers. Combining these numbers together sounds like a lot of people and it is, but online dating has a lot of room to grow. The population of the United States sits at about 313 million with about 100 million people actually single. This shows that about 1/3 of the population is single. The United Kingdom has a population of about 63 million and Canada is close to 35 million. If we assume that the proportions of singles in these countries are about the same as the US then there are about 21 million single people in the UK and about 12 million in Canada.

In the US I figure that there are about 5.5 million people actively using a dating site every day. I came up with this number by adding Plenty of Fish’s 2 million active users with 2.5 million US paid subscribers, and then adding in an extra million singles for all of the other free dating sites that people use. This means only 5.5 percent of all singles in the United States are actively using an online dating site. Since about 78% of the US has internet access (according to Wikipedia) then this percentage only slightly improves to about 7 percent. The potential for growth in the online dating industry is still huge when your untapped market sits at over 90 percent.

I also found a few other related statistics. Plenty of Fish currently reports (from July 2012) that they have had 45 million members register since launch in 2003. Their current rate of growth is 40,000 new members signing up every day which works out to about 30 percent a year. Members of POF send out 20 million messages a day generating 7 million conversations. Currently the average age on POF is 35. In 2009 the average member was 40 years old.

To find out more about this dating site you should read our Plenty of fish review.

Japan Dating Site Operators Arrested

Japan
  • Tuesday, January 22 2013 @ 03:16 pm
  • Contributed by:
  • Views: 1,900

A Japanese dating site called DEAiBBS was launched in 2005 and were soon advertising that they had about 120,000 members. In 7 years of operation it has been reported that the dating site has earned 2 billion yen ($22.7 million USD). On January 15, 2013 7 people were arrested and charged with fraud relating to DEAiBBS. It has been alleged by the police that 80 percent of the members of DEAiBBS were not real people. 4 of the arrested people were part-time employees whose job it was to create fake profiles and communicate with other members to dupe them to pay and upgrade their memberships.

Over 45 claims have been filed against the dating service which are looking in total for 85 million yen ($965 thousand USD) in damages. Some victims of the fraudulent dating service had lost more than $10,000 USD to the company.

For more on this story you can read the Japan Daily Press.

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