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Match Group announced in its quarterly earnings call that its star app Tinder will be launching a “high-end” subscription tier this fall. In addition, Tinder will debut a product refresh to cater to the Gen Z dating market.

The company has been testing price points in different markets, including a $500 subscription that was called Tinder Vault, according to CPO Mark Van Ryswyk. In an interview with Fast Company earlier this year, he noted that there’s a market for daters who are willing to pay for good matches, as evidenced by the success of its exclusive dating app The League.

However, the price point was arguably high for an app that will not include human matchmakers, but instead will continue to rely on technology to serve up better matches.

Parents in China are taking matters into their own hands with their single adult children and using dating apps to help them find someone to marry.

Parent-facing dating apps are taking off in China, according to Rest of World, which reports on tech trends globally. Many parents are using online matchmaking platforms like Perfect In-Laws, Family-Building Matchmaking, and Parents Matchmaking to set up dates for their grown and unmarried children.

On platforms like these, the parents set up profiles for their children, sometimes without their knowledge or consent, according to Rest of World. When the match is made, it’s the parents who meet and get to know each other first, similar to matchmaking apps used in India.

Millions of people are turning to TikTok to get ideas for what to do on a date or to spice things up with their partner. TikTok’s newest viral dating craze is Alphabet Dating, where a couple goes through the letters of the alphabet to create out-of-the-box date ideas.

Instead of letting things get stale (and doing the same thing over and over), TikTokers are posting their Alphabet Date ideas to help inspire others. For example, if you start with the letter A, you can imagine places to go or things to do that begin with the letter A, like visiting an aquarium or doing an archery session, as website Bustle notes. Then the next week, you look for “B” activities like bowling, bike riding, or playing board games. And so on until you go through the alphabet.

Partners can take turns coming up with ideas each time they plan. The idea is to go through the entire alphabet as inspiration to keep things fresh, new and exciting.

Image: Bumble

Dating app Bumble has partnered with the much buzzed-about Warner Bros. movie Barbie, which premieres in July in theaters across the world.

Bumble’s partnership is to promote its new Compliments feature using images of the movie’s stars to bolster confidence and encourage people to try it out, according to marketing news website Campaign Asia. In addition to images, the app will have pre-recorded messages from the stars to motivate users to engage positively with each other.

Barbie, played by Margot Robbie, has a dialog bubble on Bumble’s app that states: “your taste in movies? Sensational. Now it’s time to show them how sensational your Compliments are.” Other stars featured include Simu Liu (Ken #2) and Issa Rae (President Barbie), and Ryan Gosling (Ken #1).

Tinder has added new profile stickers to celebrate Pride month, and as young LGBTQIA+ daters become the fastest-growing user base on its platform.

Young users can now add “My First Pride” as a sticker to help them connect with others attending Pride-related events, according to The Advocate. “Came Out Online” is another sticker specifically honoring younger Tinder users who first came out on a dating app or social media platform.

In fact, Tinder’s new Future of Dating Report found that 54 percent of LGBTQIA+ singles between the ages of 18 and 25 come out on dating apps first, and to friends and family later. The study also found that young singles say their sexual identity and gender identity have become more fluid over the past three years.

Image: Bumble

After three years heading up Bumble, Inc., President Tariq Shaukat has announced he will be stepping down from his role effective September 1, 2023. He will be moving to an advisory role during the transition period, according to the company.

Shares of Bumble stock fell 6 percent the following day in response to the news, according to Investing.com. (The announcement was made after trading hours.) Shaukat has played an important role in the growth of the company, and is recognized for successfully leading it through its IPO in 2021. He’s also credited with expanding the user base, including in new and developing markets.

Analysts at Evercore ISI reacted to Shaukat’s exit, viewing it as “incrementally negative for the company,” according to Investing.com.