Happn Reaches 10 Million Users, Releases New Voice Feature

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Happn Dating App

Happn, a France-based dating app that uses geolocation to connect singles who cross paths in everyday life, has reached a major milestone: 10 million members.

The app works much like Tinder, but on a hyperlocal scale. When you walk by another user, their profile is added to the top of your feed. Every potential match you see was near you at some point during the day. The more you scroll, the further back in time you go. Tap a heart to like the profiles that catch your eye and dismiss the rest by tapping a cross. If there's a mutual match, you can start chatting for free.

“When we launched Happn in 2014, we aimed to fill a void in the online dating scene by offering a way for people to connect with those they’ve crossed paths with in real-life – and really, a way to put the spontaneity back into dating,” said co-founder and CEO Didier Rappaport, in a statement.

The strategy seems to be working. Happn is reportedly on track to reach 30 million users by the end of the year.

Millions of happy daters aren't the only big news for the app. Happn has also announced a new voice feature that will allow users to send audio recordings up to one minute long to each other. Happn hopes that the clips will make it easier for users to showcase their unique personalities before meeting up.

Rappaport said in a statement: "This new voice feature provides our members with another opportunity to connect on a more personal level and create meaningful relationships."

To use the new feature, click the mic icon that now appears inside a conversation chain. Hold the button down while recording and release it to finish. When it's complete, you can either send the message or cancel it. On the receiving end, a user simply needs to click on a recording to listen to it. The feature has already rolled out to all iOS and Android users.

Rappaport told Business Insider last November that a number of new features are planned for Happn in hopes of catching up with rival Tinder. "For us, the evolution of our product is really important," he said. "We want to make a service that is more and more rich for our users and one that allows them to express themselves much more."

"The voice is something that is very emotional," he continued. "Just listening to the voice of someone else can give you a lot of impression."

As for what else the future holds for Happn, we'll have to wait and see.