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Dating app Coffee Meets Bagel has taken a back seat to the spectacular rise of Tinder the past few years. This however has not daunted the company’s founders, three sisters who left their cushy corporate jobs to fulfill their entrepreneurial dreams. (Not to mention, they wanted to create a dating app that they would like to use!)

Now, the company has taken its carefully executed roll-out in the U.S. and is expanding internationally. Hong Kong was the first place outside of the U.S. where the service was launched.

CMB takes its operations seriously. Instead of giving in to the “more is more” trend in dating - offering unlimited looks at profiles and encouraging users to choose “yes” or “no” in a matter of seconds – this dating app offers users one match per day. And you have 24 hours to mull it over, choosing to like or pass. If you like, you have a week to make a real date happen through the app’s private chat line, or it’s on to the next. In other words, it forces users to carefully consider and follow through, instead of swiping at will and sending a few messages that never lead to a date.

Facebook is a key platform in spreading interest in the app overseas, since Hong Kong users (according to a recent article in Forbes) have an average of 768 Facebook friends each, eight times the worldwide standard. Also, Hong Kong is a highly social city, although people spend more time at work than they do trying to meet people to date. It made for the perfect place to launch the dating app’s international roll-out.

Co-Founder Dawoon Kang lived in Hong Kong for three years, experiencing the dating scene for herself. (She and her current boyfriend met over CMB). “Hong Kong is a very young, vibrant city full of ambitious singles in their 20s and 30s who are eager to meet new people but have very little time for it. Coffee Meets Bagel was designed with these young professionals in mind, which made Hong Kong our perfect market – and our initial results show that,” she told Forbes.

On average, Hong Kong users are logging in 4.3 times per day (33% more than U.S. members), and 72% log in each day to check their matches. Like in the U.S., more CMB members are female – 62% of the Hong Kong user base are women, although there are more single men overall in China.

The service launched in Hong Kong on March 4^th, and before the month was over, the company had made 3,000 connections. According to Kang, CMB has also achieved consistent 20 percent week on week growth.

Dating website Plenty of Fish (POF) has been making headlines recently for its longevity and user milestones, as well as its recent disclosure of financial information about the company. But thanks to the new anti-spam law in Canada, POF now has an unwanted headline that they have to deal with - the popular dating website has been ordered to pay $48,000 in fines for its email practices.

Canadians complained of Plenty of Fish’s marketing tactics, which launched an investigation by the Canadian Radio-television and Telecommunications Commission (CRTC) and the Competition Bureau into the company’s practices. Specifically, the agencies examined how the company handles commercial emails to subscribers.

According to the disgruntled users, POF sent them commercial messages without a noticeable “opt out” or “unsubscribe” feature. One of the key requirements in the law is that each commercial email contain an unsubscribe mechanism to allow recipients to opt-out at any time. Also, according to the wording of the law, the unsubscribe feature has to be prominently displayed and “readily performed.”

Plenty of Fish agreed to paying a $48,000 penalty and developing a new compliance program to address its problematic email practices. The compliance program will include training and education for staff, as well as corporate policies and procedures regarding email marketing.

The new anti-spam law has been in effect since last year, but the Canadian agencies have had their challenges in enforcing it because of how vast and pervasive the problem of spamming seems to be. Millions of spam emails are sent every day by spammers from all over the world. Experts argued that the Canadian Radio-television and Telecommunications Commission (CRTC) and the Competition Bureau were not equipped to handle such a pervasive issue.

The agencies however, are proving the critics wrong. The Competition Bureau recently alleged that rental car companies Budget and Avis engaged in false and misleading advertising when they failed to disclose numerous additional fees as part of their car rental promotions, including their email promotions. The Bureau is seeking $30 million in fines and reimbursement to customers. And the CRTC discovered that Compu-Finder, a Quebec-based corporate training company, sent commercial emails without consent and like POF, without proper unsubscribe mechanisms. The company was hit with a $1.1 million penalty.

CRTC notes in a press release that POF did not argue with the fine or the accusation, and hopes that by example, other companies will be inspired to change their own email spamming tactics. As for POF, the company continues to grow its subscriber base despite its setbacks, recently announcing its user base has grown to 100 million worldwide.

IAC, the company who is the majority stakeholder in popular dating app Tinder, no longer wants Sean Rad in the driver’s seat. As of late March, the company has named the new CEO who will be taking his place: Christopher Payne.

Payne previously worked for eBay as a senior vice president in the company’s marketplaces division, where he was responsible for the North American market. He also founded Positronic, a search technology company, which eBay acquired in 2008. Before that, he worked for 13 years at Microsoft, including heading its search unit, which was then called Windows Search Live.

“Christopher brings invaluable experience running consumer technology businesses that operate at massive scale,” Mr. Rad said in a statement.

But the change might not be completely embraced by Rad, who was embroiled in a very public sexual harassment lawsuit brought about by former employee Whitney Wolfe. They settled out of court for an undisclosed amount, and she has now launched a new dating app of her own that directly competes with Tinder. Rad will remain President of Tinder and retains a seat on the company’s board. According to reports, he will still be in charge of product and marketing, but Payne will take over everything else.

The spotlight that has been on Rad the past few years has not been flattering, and the most recent scrutiny has come as a result of the new premium service Tinder Plus, which is costing as much as $19.99 US per month for two additional features. Users have asked to be able to use Tinder in multiple cities, as well as to “go back” and swipe right on matches they’d previously turned down. The new service offers these features for a price – but if you want to just keep the basic free service, the company has also put limits on the amount of swiping you can do in a 24-hour period. This caused controversy when it launched in the UK, and the app’s rating in the iTunes store went down to one and a half stars as a result.

Another controversial decision was pricing for the new service, which is based on age. For users under 30, Tinder Plus costs $9.99 per month, but for those 30 and older, it goes up to $19.99, and even more in European countries. Rad says a lot of research went into the pricing, and he stands by what he says customers are willing to pay.

Tinder also plans to launch an ad product, but has not disclosed how this will affect the service or user’s experience. Until now, advertising revenue has come from product placement, but the app has a lot of valuable user information for marketing departments to tap into.

IAC hopes that Payne can refocus Tinder’s business goals and help it grow into a more profitable as well as popular company.

Read our review of Tinder to find out more about this popular dating app.

Are you excited about the new Tinder Plus service that has rolled out in the U.S.? Don't get too carried away – turns out, if you’re 30 or older, you’ll have to pay more than your younger single counterparts.

Tinder is charging users of its premium service only $9.99 if they are under 30, but those 30 and older have to pay $19.99 per month for the same service. In the U.K., the pay gap is even larger.

Tinder has been testing pricing and features of Tinder Plus in various markets prior to its U.S. roll out, which is expected to happen in late March. Reports have been mixed – while Tinder claims that its users have responded favorably to the premium service and its features (as well as pricing), the app’s ratings have declined in the U.K. app store thanks to several harsh reviews.

The success of the new service is important to Tinder, who has yet to capitalize on the sheer number of users of the free service. The company has struggled to come up with viable revenue streams that don’t take away from the user experience (they have tried to avoid in-app advertising), in order to maintain their growing user base. Offering a tiered premium service like Tinder Plus seems the best answer, adding some popular features based on users’ requests - such as the ability to go back and see rejected profiles, or to meet matches in different cities.

But along with these improvements, there are reports that Tinder is placing limits on the number of swipes any user can do per day for the free service (which sparked outrage in the U.K. app stores), prompting users to buy the premium service if they want to continue swiping.

And the latest controversy appears to be age discrimination. In a statement to defend its unusual pricing technique, Tinder said this to NPR: "Over the past few months, we've tested Tinder Plus extensively in several countries…Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus but are more budget constrained and need a lower price to pull the trigger." 

Not everyone is buying Tinder’s explanation. As website Engadget pointed out, this “sleazy” move by Tinder will likely cause more people to lie about their ages on Facebook.

The real test will has come now since Tinder Plus made its U.S. debut this month. Perhaps this is the move that will make room for other competitors in the crowded dating app market.

For five years, Match.com has graced us with America’s most comprehensive study on singles. For this year's Singles In America study, Match surveyed over 5,600 singles of all ages, ethnicities, incomes and walks of life. Naturally, the impact of technology on our dating habits was a major topic of discussion this year.

60% of singles spend at least 1 hour a day on social media. 39% of singles’ daily conversations happen digitally. Now that we're more connected than ever, our online activity has a greater impact on our love lives than ever before. And that means some serious etiquette issues. Let's talk do's and don'ts.

Single men have the following advice for single ladies:

• DO: send photos, send sexy texts, use emoticons, check your spelling and grammar
• DON'T: text more than once before a reply, text during work hours, use netspeak (OMG, LOL, etc), use ALL CAPS

Single ladies have this advice for single men:

• DO: send photos, use emoticons, text netspeak, check your spelling and grammar
• DON'T: send sexy photos, text more than once before a reply, send sexy texts, ask too many personal questions

Unsurprisingly, selfies were huge this year. Women take slightly more, but not by much. Reasons for taking a selfie range from “to capture a moment” (65%), to “to show off where they're at/what they're doing (41%), to “to show off a good hair day or outfit (31%). A majority of people think the most attractive selfies are natural and unenhanced.

On Instagram, single women favor certain kinds of photos. Funny pictures and shots of traveling or landscapes rank highest, followed by pictures of a date's hobbies and pictures of animals. When it comes to those infamous filtered photos of food, men and women are divided. 25% of single women think food pics are a turn on, but only 19% of men agree.

On other social networks, men and women agree that liking a photo is one of the top ways to show interest (38% of men vs 39% of women). Commenting on a photo is also a strong indicator (34% of men vs 31% of women). What you absolutely shouldn't do, on the other hand, is air your emotional drama in posts, take excessive selfies, or ask a date to unfriend their exes.

And here's a fun fact: 54% of emoji-using singles had sex in 2014, compared to only 31% of non-emoji users. Food for thought.

For more information on this dating service you can read our Match.com review.

Tinder has already rolled out its new premium paid service Tinder Plus in the U.S., and among the new features are some protections from spammers.

Tinder Plus includes a new feature called “Unlimited Likes,” which seems counter-intuitive since users of the free app already have the ability to swipe left and right without limits. Unfortunately, spammers have taken advantage of this feature by creating spam bots which swipe right on thousands of profiles simultaneously, increasing users’ match potential.

Tinder has dealt with increasing abuse of its service from spammers. Chances are if you’ve downloaded Tinder, you’ve also come across a fake profile or two that are actually staged to sell you something or obtain personal information, (violating Tinder’s terms and conditions), rather than to make an actual connection with a real person.

Tinder sees its paid service as a way to reduce spamming, as the rewards for this kind of power matching wouldn’t be worth the cost. Apps capitalizing on users’ penchant to say yes to all their potential matches have cropped up, too – like Tinderoid (now labeling itself as “Tools for Tinder”), which enables users to “like” en masse. 

The roll-out of Tinder Plus has already happened in a few other countries, and so far limiting the number of likes has not been received kindly by users who are used to unlimited swiping. According to reviews in the UK’s app store (which dropped the service to only one and a half stars in its rating), Tinder has prevented quite a few users from swiping endlessly unless they pay for the premium service, and they are not happy about it.

Tinder however, says that regular users of the service should not be affected (as opposed to the tiny fraction that swipe right on every single match they can as frequently as possible).

“That behavior happens with a very small percentage of our users, and they usually find that the experience isn’t very good and self-correct on their own,” Sean Rad, the company’s cofounder and CEO, told Tech Crunch.

The algorithm Tinder has set up to block spammers analyzes a few things before it is triggered: namely, the number of swipes, whether the user is only swiping right, velocity, time spent looking at a profile, etc. According to Tinder, a user can swipe through as many as 500 profiles and still not be blocked or prompted to upgrade to Tinder Plus, so long as the user spends a certain amount of time looking at each profile instead of mindlessly swiping.

Tinder launched Tinder Plus in the U.S. this month. For more information about this app, please read our Tinder review.