General News

Dating app Hinge is doubling down on its “designed to be deleted” tagline to offer a series of new ads featuring users deleting their profiles after finding love.

According to Ad Age, there will be four spots, each featuring a humorous take on a Hinge user trying to “break up” with their old Hinge profiles because they have met someone special and no longer want to date. The global campaign was created with creative agency partner Opinionated.

One ad shows a young man at a restaurant surrounded by his alter ego profile pictures, including one of him with a surfboard, holding a dog, and one where an ex-girlfriend had been marked over with a sharpie. He’s breaking the news to them that despite the fact that they created “the perfect profile” he would have to delete them. The alter egos think he’s joking, asking if he is joining a monastery, but he reveals he met someone special and they have to go – at which point they disappear.

Dating app My Transsexual Date has announced it will be officially changing the name of its app to My Transgender Date.

This isn’t the first time the company changed the name of its app, in light of an evolving discourse on how transgender people would like to be identified. In a blog post the company shared, the app began as “My Ladyboy Date” when it launched in 2013, catering to a mostly Asian audience, and later changed to My Transsexual Date to appeal to a global audience. 

Founder Cyril Mazur wrote in a post announcing the move that when the company changed its name to My Transsexual Date, they did consider using the word “transgender” instead, but Mazur found it to be too Western-centric. He noted that in Latin America, which has a big trans population, the word “transexual” is used more than the word “transgenero” (transgender in Spanish), and he felt this was more inclusive among the global population.  

Bumble is set to debut Bumble Brew in New York City, its first brick and mortar branded cafe for people to meet or network while they eat, drink coffee, or share a bottle of wine.

The dating company had plans to debut its Brew location last year, but it got pushed back due to the pandemic. With Covid numbers dropping as vaccination numbers increase, and with the success of its IPO earlier this year, Bumble is rolling out the red carpet for the café’s debut and adding more items to the menu.

Bumble Brew is a partnership between Pasqual Jones from Delicious Hospitality Group and the dating platform, according to Bloomberg. The restaurant will be located next to Pasqual Jones on Kenmare Street in downtown Manhattan, and has been tweaked since its initial concept from “date-friendly,” shareable foods to a more robust menu, according to the partners.

Are you wondering how to meet people over Facebook Dating? The easiest method is to focus on your interests and start joining groups through the dating app – you can connect with people who share those interests, and hopefully make a better match.

Facebook Dating offers groups for its users to join once they begin searching, making it a bit easier to find someone compatible with you. There’s no limit to the number of groups you can join, or how specific you want to be in your search. There are also a number of groups that offer tips and dating advice if you feel stuck or want to commiserate. If you want to find like-minded singles you can join niche groups like vegan daters, or if you’re not interested in narrowing your options too much, you can connect with others based on location.

Here are some popular groups that you might want to check out:

Dating app Thursday has secured $3.5 million in seed money investment after launching in New York and London in May, according to Tech Crunch.

The dating app’s name comes from the fact that it’s only live once a week – on Thursdays, so users of the app will have to be sure to log on then if they don’t want to wait another week to connect with potential matches. Thursday goes live at 1:00am and closes at midnight each week, when all conversations and matches vanish. So, if you really want to continue with a match you made on the app, you have to commit and make plans quickly. 

The idea seems to be taking off, at least for now. A month and a half after its launch, the company said in a statement that it had 52,000 downloads, 110,000 likes were sent, and also reported 7,500 matches in a single day. The company also received more seed money than it had planned to raise.

Dating app Tinder has partnered with VisitHealth to offer free mental health services to its users in India.

Through July, all existing and new Tinder members in India will have free access to emotional wellness content through the dating app, such as guided meditations and fitness videos among other health initiatives, according to The Times of India.

In addition, every Tinder member will have access to two free sessions with a licensed therapist across all major Indian languages. Participating members can also have access to continued support at discounted rates after those first two sessions.

The pandemic has been difficult mentally and emotionally for people around the world, and young people looking for connection have been especially vulnerable. More than half of India’s Tinder members are 18 to 25-year-olds, and as The Times of India points out, they have become more open in sharing their lives with others over the app in order to feel more connected - including who they are, how they look, and how they feel. Since the start of the pandemic, Tinder noted that mentions of the word “anxious” grew by 20 percent, and the word “normalize” was used 11 times more frequently in bios from March 2020 until now.