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Forget Black Friday. Forget Cyber Monday. China’s Singles' Day is now the world’s biggest online shopping bonanza.

The holiday, an anti-Valentine's Day for single people, traces its origins back to Nanjing University in 1993. Students began celebrating the single life annually on November 11, a date chosen because of the connection between singlehood and the number 1. Upon graduation many continued the tradition and the celebration of Singles' Day is now widespread amongst young Chinese people.

To mark the occasion, Chinese singles party with other single friends. The festivities can include a special breakfast, karaoke and blind date parties hosted in attempt to end singlehood as soon as possible. Singles' Day has also become the largest online shopping day in the world, with sales in e-commerce giant Alibaba's sites Tmall and Taobao clocking in at US$9.3 billion in 2014.

Yes, $9.3 billion. That’s more than the total U.S. online sales on Black Friday and Cyber Monday combined in 2014. And no one got run over in a tragic store stampede.

Singles' Day shopping originated with Alibaba, but today merchants throughout China participate. Shoppers can score major deals on clothing, cosmetics, electronics and even food. Looking at the numbers will make your head spin:

• Alibaba's Singles' Day 2015 selection will include 6 million products from more than 40,000 merchants, and over 30,000 brands from 25 countries
• China’s post office estimates that nearly 800 million packages will be shipped as a result of the hoilday
• A Nielsen survey found that 56 percent of more than 1,000 internet users in China said they would increase spending compared with 2014
• Consumers are expected to spend an average of $277 per person, up 22 percent year on year
• Alibaba estimates that 1.7 million deliverymen, 400,000 delivery vehicles, 5,000 warehouses and 200 airplanes will be necessary to handle the deliveries

If predictions are accurate, 2015 could be the biggest year yet for retailers on Singles' Day. Alibaba sales could hit $10 billion in a 24-hour period.

"It's not a huge surprise that consumers are planning to spend more during this year's 'Double 11,'” Yan Xuan, President of Nielsen Greater China, told CNBC. “Income levels and internet penetration continue to rise throughout China, so this is a natural progression.”

Singles' Day is also expanding worldwide. Five thousand overseas brands from 25 countries – including the U.S, Europe, Japan and South Korea – will be available this year. This year's international participants include Costco, LG Electronics, Walt Disney Co., Fisher-Price and Lego. In recent years, Apple, Calvin Klein, Macy's and Burberry have participated.

Perhaps Singles' Day itself will soon be a global phenomenon.

Dating can feel like a spin of the roulette wheel. You could wind up a winner or go home a loser, and either way, your fate is in the fickle hands of Lady Luck. Run into a particularly bad string of dates and you might even think your odds are better in Vegas.

Online dating can't take luck out of the equation entirely, but matching algorithms attempt to add science into the mix. Much has been said about how data is used to help online daters meet their match, but what about the dating sites themselves?

Lynsey Tomkinson, senior marketing manager at eHarmony, spoke to CMO about how an audience segmentation project opened up a whole new world of possibilities for eHarmony. Tasked with increasing the effectiveness of the company's marketing programs, Tomkinson's team relied on data to find ways to better understand and interact with prospects and customers.

The team's investigation began with eHarmony's testimonials. In an age that's widely accepting of online dating, testimonials are no longer needed to persuade new prospects to try it for the first time. Instead, it's about persuading them to switch to eHarmony.

eHarmony also decided to dial down on its marriage-based messaging. Although the company built a strong reputation as a marriage-minded site, that motif becomes increasingly less relevant in the modern world. The company will now showcase that it's a relationship-oriented site without focusing on marriage specifically.

eHarmony launched an audience segmentation project late in 2014 to delve deeper into audience insights. The goal was to find better ways to target individuals using messages carefully tailored to their needs, interests and lifestyles. eHarmony drew on data from its 2.6 million Australian members and analyzed more than 70 million data points – the largest bespoke audience segmentation project in the company's eight-year history in Australia.

Ten unique audiences were identified based on profitability, volume and opportunity. Tomkinson's team emphasized the top three, most commercially viable segments. As a result, customer subscriptions and engagement rates leapt by double digits, while eHarmony improved the cost of its registration-to-subscription rate by 53 percent.

After the success of these data-driven experiments, the next step is to boost data analytics capability in-house. “This provides the business the case to get these systems running internally for us,” Tomkinson told CMO. eHarmony is now taking steps to build its infrastructure. Tomkinson hopes the company can produce more data-driven initiatives internally by this time next year.

“This work has set up a good foundation for us that hopefully will work well internally in the future,” she says.

For more information on this dating service please read our review of eHarmony.com.

Every actor knows that headshots are a key piece of the professional puzzle. Without a flattering photo, bookings will be few and far between.

Online daters face the same problem. Without the right pictures, your profile is doomed to be skipped over – even if the rest of it is perfect.

It’s standard practice to seek professional headshots for business cards, websites and even social media accounts, so why not for online dating profiles? In fact, it's becoming increasingly common for singles to do exactly that.

DatingHeadshots is a large network of professional dating photographers and profile writers working in the US and Canada. The company partners with top dating coaches and matchmakers to create a 'personal brand' for clients, enabling them to put their best foot forward online.

Here's how it works:

1. Step One: Enter your zipcode to see a list of recommended photographers in your area.
2. Step Two: Select your preferred photographer.
3. Step Three: Select the package you want and schedule your shoot.
4. Step Four: Select any add-on services you want and make your payment.
5. Step Five: Shoot. You will shoot for 45-60 minutes. During that time, you will be able to make 2-3 wardrobe changes and your photographer will take a variety of different looks, from headshots to full body photos.
6. Step Six: Download your photos. Within 48 hours of your shoot, you will receive a link to a private online portfolio of your pictures. Choose your favorites to save.

DatingHeadshots offers several packages tailored to a range of needs. The simplest, Silver, is available for $159. The Silver package includes a 45-minute in-studio shoot, 50 photos and 2 wardrobe changes. Upgrade to Gold ($199) for double the photos, 3 wardrobe changes, a 60-minute shoot, and the option of sepia or black and white photos.

For on-location shoots, choose the Emerald or Sapphire packages. Emerald (starting at $159) offers 50 photos and 2 wardrobe changes over 45 minutes. A 60-minute Sapphire shoot (starting at $199) offers 100 photos, 3 wardrobe changes, and black and white or sepia images.

Following your shoot, you will be emailed a link to a private, secure online proofing site where you can review your images. The link can be shared with friends and family if you want a second opinion. All photos can be downloaded directly from the proofing site.

Unsure if you want to take the professional headshots plunge? DatingHeadshots offers a guarantee to ease your nerves. If you are unhappy with the technical quality of your photos, or there is a technical issue like poor lighting or improperly focused shots, the company will either re-shoot the photos at no extra cost or offer a full refund.

Professional photos could be the boost you need to take your online dating profile to the next level. Please check out our Dating Photo Service category for other options.

Single and looking for love in the UK? You're not the only one. Far from it, in fact. According to data from the 2011 Census, the single population is thriving in England and Wales.

An analysis of the data examined how the single population changed over the decade between 2001 and 2011. Over 15.7 million adults (35% of those aged 16 and over) in England and Wales had never been married in 2011, up significantly from 12.5 million (30%) in 2001. In contrast, there were 23 million (51%) ‘not married’ (meaning never married, divorced, or widowed) people in 2011, a rise from 19.4 million (47%) in 2001.

According to the analysis from the UK's Office for National Statistics, the rise in the single population could be the result of a number of factors. One explanation could be the proportional decline in marriage since the 1970s. Another could be the increased social acceptability of remaining single or cohabiting (either never marrying or not re-marrying following divorce or widowhood).

The Office for National Statistics also teased out a few interesting tidbits from the Census to highlight:

• The single population in 2011 was older than in 2001. The single population aged over the course of the decade, perhaps due to the increase in older divorced and widowed people. Of those who had never been married, women were younger than men, likely due to the trend for women to marry men older than themselves.
• Islington had the highest proportion of single people in its population. The majority of the top 10 local authorities with the highest proportions of individuals who were either never married or unmarried were in London. Islington had the greatest concentration of both these groups. The area with the lowest proportion of both never married and not married was East Dorset.
• There were 21 never married men for every 10 never married women in Richmondshire. In some areas, the ratio of single men to single women was drastically imbalanced. Richmondshire was home to 21 never married men to every 10 never married women. Within Richmondshire, Scotton had the largest difference between males and females who had never married: 97 men to every 10 women. There were no local authorities with considerably more women who had never married than men.

The Office for National Statistics also released an map that plots the results of the Census analysis. Use it to search by relationship status, gender, postcode or address to find out which parts of the country are most densely populated with singles. If you're looking for love and having no luck at home, it may be time to consider a move.

Every online dater has been there: stuck in an endless exchange of messages. When the end finally comes, it almost always happens one of two ways.

Option one: you meet in person, realize you're not at all compatible, and are furious about how much time you wasted on pointless messages. Option two: you never even get to that point. Someone just ghosts and the conversation is over by default.

Rarely does it end with option three: you meet, click instantly, and ride off into the proverbial sunset together

A new dating app is hoping to spare you some of that trouble. Whim promises to cut to the chase and set up actual dates - with "no endless texting" and "no flakes or fakes."

The process is exactly as simple as it sounds. Users create profiles and then specify which days they're free to go on a date. The date can be any night of the current week or a recurring weekly evening. After that, users browse profiles and indicate who they are interested in meeting.

When two users express interest in each other, Whim automatically sets up a time and place for the date, based on your availability and preferences (a user who doesn't drink, for example, won't be sent to a bar). Users can message each other about logistics, but it isn't required.

OkCupid alum Eve Peters started the venture two years ago. She told TechCrunch that Whim “surveyed the users of online dating apps and found that matches resulted in dates less than 10 percent of the time.” In contrast, matches on Whim resulted in dates more than 90 percent of the time.

The idea has its perks. Whim requires only a small time investment, which is increasingly important to users. It also guarantees that, when someone matches with you, they're actually looking to go on a date. A right swipe is a meaningful action on Whim and users have to think more seriously before they do it.

The idea also has its downsides. Those who are concerned with safety may not take to Whim's insta-date premise. For them, messaging before a meeting is an important part of the getting-to-know-you process – a filter for creeps, weirdo's, and other undesirables.

To counteract those concerns, Whim's dates all take place in public places. Peters also says the service relies on “high human touch” to ensure safety. All profiles are read by Whim team members, and users are encouraged to give post-date feedback so anyone objectionable can be removed.

The service is currently free and available only in the San Francisco Bay Area. Peters said she plans to charge $10 a month and launch in a second city by the end of the year. You can download the iOS app here. An Android version is expected in 2016.

The bad news just keeps coming for Ashley Madison.

The adultery dating site was hacked last month by a group calling itself The Impact Team. At the time of the security breach, The Impact Team threatened to release customer records online if Ashley Madison was not shut down.

Avid Life Media (ALM), which runs Ashley Madison and other dating sites, did not back down and the hackers made good on their threat. More than 30 million email addresses and credit card numbers have been exposed, including those of notable figures in entertainment and politics.

In the wake of the leak, things have only gotten worse for Ashley Madison. There are reports of suicides that may be tied to the hacking scandal. Avid Life Media is offering a $500,000 reward to anyone with info that leads to the arrest of the hackers. The company is also facing a $760 million class action lawsuit over the data hack.

Eliot Shore, a widower from Ottawa, is the plaintiff in the suit filed this week in Ontario against Avid Life Media and Avid Life Dating, a subsidiary that runs Ashley Madison. The legal action alleges that the privacy of thousands of Canadians was breached when the hackers infiltrated Ashley Madison.

"Numerous former users of AshleyMadison.com have approached the law firms to inquire about their privacy rights under Canadian law," the law firms Charney Lawyers and Sutts, Strosberg LLP said in a statement. "They are outraged that AshleyMadison.com failed to protect its users' information. In many cases, the users paid an additional fee for the website to remove all of their user data, only to discover that the information was left intact and exposed."

Lawyer Ted Charney told VICE News that around 100 people have expressed interest in joining the class action so far, noting that anyone who registers will remain anonymous.

It will be up to a court to decide whether Ashley Madison did enough to protect its customers. David Fraser, a Halifax-based internet, technology, and privacy lawyer, thinks the class action faces “a bit of a challenge.” He says the Ashley Madison terms of service are "decidedly consumer unfriendly" and "completely covered their butt."

There may even be a question over whether this can be a class action at all. Ashley Madison's terms preclude customers from filing such suits, but consumer protection legislation in Ontario protects the right to do so.

Either way, it won't be the end of the issue for Ashley Madison. The Associated Press reported that another lawsuit seeking class action status was filed in the US days after the hack became public.