China

Tinder Lite on Google Play

Tinder has unveiled its new streamlined app after announcing its debut earlier this year. Tinder Lite will be available as a separate app for Android phones and can be purchased through Google Play.

The new Lite app was designed specifically for users in countries and regions where Internet connectivity is slow and most people have lower-cost phones. According to Tinder CEO Elie Seidman, who spoke at the 2019 Rise Tech conference in Hong Kong in mid-July, the new app “would run faster, consume less battery and reduce network usage by about 20 percent,” as reported by The Jakarta Post.

Dating app Tinder has a hook-up reputation – and because of this, users in more conservative countries in Asia might be hesitant to try the app. In response, Tinder is revamping its image to maintain its growth streak.

Dating app growth overall has slowed in the U.S. as the market becomes saturated, and it is expected to slow even more through 2022. In order to expand its opportunities, Match Group – Tinder’s parent company, has put a lot of resources into the Asian market, including hiring key executives to oversee the region and advertising its suite of apps.

Tantan, the popular dating app often referred to as China’s Tinder, was recently removed from the Chinese app store in an effort by the government to “clean up content in cyberspace,” according to ZDNet.

There were no specifics given as to why the app was removed, but the company issued a statement saying that it is complying with the government’s requirements. The app was removed from both the Apple and Android stores in China.

Momo, Tantan’s parent company, also issued a statement saying it was "proactively communicating with the relevant government authorities" and will "fully cooperate" to restore the app's availability "as soon as possible," according to Yahoo! Finance. Shares of the company tumbled after the app’s removal.

Beijing Kunlun Tech, a Chinese company which owns the popular dating app Grindr, will now be forced to sell it by June 2020, according to a report by CNN.

Beijing Kunlun Tech owns 60% of Grindr, a popular dating app in the LGBTQ community. Last year the company was planning to take the app public but was stopped when the Committee on Foreign Investment in the U.S. (CFIUS) intervened. The U.S. government agency oversees purchases of businesses by foreign entities and expressed concern that the national security of the U.S. would be threatened by the acquisition of the dating app by a Chinese tech company, because of the sensitive user information it had access to.

Tinder plans to launch a new, scaled-down version of the app called Tinder Lite.

According to Tech Crunch, the new app is catering to markets where bandwidth, data usage and storage space have all been challenging, which means customers to pay a premium for access to mobile data. Some of the regions Tinder is targeting include India and Southeast Asia, where parent company Match Group has appointed three new executives and dedicated more resources to growing its brands.

Tinder Lite was initially mentioned in an investor call according to Tech Crunch. However, Match Group CEO Mandy Ginsberg shared few details about the launch or the app. There was no specific date mentioned, and no details about what features would be removed, but likely the trademark swiping and matching would remain as key elements of the Tinder Lite experience.

Match Group recently paid $9 million in stock awards to Tinder employees, thanks to the stellar growth of its most valuable dating app. But this good news could sour for the online dating giant if it helps former Tinder execs win their lawsuit, led by Tinder’s co-founder Sean Rad.

Rad and other former Tinder employees filed a lawsuit against Match Group last year, claiming it devalued Tinder stock options to avoid paying them billions in stock. The new hefty $9.4 million payout to current Tinder employees, based on the popular dating app’s performance over the last year, could be an indication that Match Group might have undervalued Tinder, as Rad argues in the lawsuit.