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China’s Tinder Explores AI, Monetization, And Overseas Expansion

China
  • Tuesday, August 07 2018 @ 08:13 am
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  • Views: 1,248
Tantan dating app

Chinese Tinder clone Tantan is embracing the future with open arms.

Like several of its colleagues in the United States -- including Match, Happn, and Hinge -- Tantan is experimenting with artificial intelligence as a tool for modern matchmaking. Chief Executive Yu Wang announced earlier this month at RISE Hong Kong that AI is a primary focus for the company in the second half of 2018, and that he hopes it will be a key driver of growth going forward.

The technology will be used to improve the accuracy of user acquisition and advertising, as well as to boost growth in user numbers and revenues more generally.

Tinder is Allowing Users to Send Bitmoji in Messages

Canada
  • Monday, July 30 2018 @ 08:28 am
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  • Views: 2,178
Tinder adds the use of Bitmoji's to messages.

Tinder has announced that users will be able to add Bitmoji when messaging matches.

The popular dating app is utilizing the personalized-avatar service Bitmoji to help users be a little more creative and expressive when they communicate and share with their matches. Previously, Tinder did not allow users to send any images in messages to other matches because of potential abuse and sensitive content (a.k.a. “dick pics”). Users had to rely on curated photos (up to nine total per profile) to express their personalities and preferences, which many people felt was insufficient for something as personal as online dating.

Adding Bitmoji cartoons and caricatures allows users to be creative and express themselves to matches without worrying about the potential problems of sharing photos.

Match Group Launches Crown, a New Game-Like Dating App

United States
  • Tuesday, July 03 2018 @ 08:18 am
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  • Views: 3,619
Crown

Match Group, the parent company of popular dating app Tinder, has launched a new app called Crown which offers a game-like format for online dating.

It works like this: every day at noon, users are presented with sixteen total profiles, shown two at a time, and must choose only one “winner” from each group of two. Users go through a process of elimination, until you end up with the final four matches, at which point you choose one final winner to be “crowned.” That winner is then alerted he/she has won, but that doesn’t mean you start chatting right away - it’s up to the winner to choose whether or not he/she wants to message you.

The game element is an interesting choice by Match Group. By turning it into a process where there is a possibility to “win,” the idea is that more users would feel invested in the process, and therefore be more likely to reach out. On the other hand, some argue, users might feel more acute rejection if their “winners” choose not to interact.

SeekingArrangement Was China’s Hottest, Then Most Hated, Dating App In Just A Few Days

China
  • Friday, June 01 2018 @ 10:06 am
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  • Views: 1,982

Forget Ziggy Stardust. The award for ‘Most Exciting Rise And Fall’ this week goes to SeekingArrangement, the notorious sugar daddy dating website founded by Brandon Wade in 2006.

The US-based service suddenly soared to the top of the popularity charts in China’s iOS App Store, moving up 765 places on May 22 to take the number one spot for free social networking apps. Though SeekingArrangement has been in China since 2015, this marked the first time it topped the App Store rankings in the country. By comparison, according to Quartz, it ranks only 63rd on the same chart in the United States.

It is unclear what caused SeekingArrangement’s unexpected ascent to the throne. The company connects users -- usually an older, wealthier man and a young, attractive woman -- for what it politely calls “mutually beneficial relationships” or “compensated dating”. Considering the notoriously conservative culture in China, as well as the government’s recent crackdown on violent and sexually suggestive content on dating sites, the app’s download boom is all the more mystifying.

Dating App Bumble Moves Into Original Content Space

United Kingdom
  • Friday, May 18 2018 @ 11:43 am
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  • Views: 1,122
The Female Film Force
Image: bumble

Bumble announced the launch of its new creative endeavor: granting five female filmmakers and screenwriters in the U.K. $27,000 each to make a short film. This marks the company’s first official move into the original content space, following in the steps of Netflix, Amazon, and iTunes.

Bumble’s content shingle, dubbed The Female Film Force, came to fruition after the 2018 awards season, where only 15% of Oscar winners and 20% of BAFTA winners were female. Bumble wanted to ensure more women’s voices were heard and reflected in film, so its executives decided to launch this initiative.

Bumble writes on its website:

Sina Weibo Bans Gay Content, Quickly Backtracks After User Uproar

China
  • Friday, May 04 2018 @ 09:48 am
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  • Views: 1,427
 Sina Weibo

It’s been a wild month for Sina Weibo. On Friday April 13, the Chinese social media network unveiled plans to delete all posts relating to gay culture as part of a three-month “cleanup” effort. A mere three days later, the company announced it would reverse the ban following an outpouring of anger from users.

Sina Weibo initially described the campaign as a removal of images, videos, text, and cartoons related to pornography, violence, and homosexuality. "This is to further ensure a clear and harmonious society and environment," the network said in its statement, as well as to comply with stricter cybersecurity laws enacted by President Xi Jinping.

But to many users, the announcement had sinister underpinnings. Tens of thousands took to the social network to express outrage at the campaign’s discrimination against lesbian, gay, bisexual and transgender people in China, an issue that persists more than two decades after the country decriminalized homosexuality.

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