The online dating market continues to grow in the wake of the pandemic, with expected revenue to increase to $4.5 billion US by 2025.

According to research firm Statista, the industry is expected to reach about $3.7 billion US this year (up from $2.86 billion in 2020) as more people join and become active users, in part due to global lockdowns. The pandemic has shifted attitudes towards dating apps, with more singles than ever before downloading and swiping.

Revenue has increased along with new users, as many of the apps are offering popular “freemium” pricing in addition to subscriptions. While the majority of users don’t want to commit to paying a monthly fee to join a dating app, they are willing to pay for certain features, like messaging, being able to see if someone already liked their profile, or putting their profile at the top of search lists. Offering these services as premium paid features has been a boon for dating apps, increasing overall market revenue substantially, especially during the pandemic.

Recipient eHarmony

The recipient for 2021 the Editor's Top Pick - Paid award is eHarmony. This is not your traditional dating service. It evolves around eHarmony providing only high quality matches. There is no free form searching available. By doing this eHarmony appeals more to singles looking for a serious long term relationship and not those who are seeking to view an endless stream of profile photos.

Dating app Bumble said that it is actively campaigning to make cyberflashing illegal in England and Wales, as it continues to fight for policies to protect women on dating apps.

The term cyberflashing is used when someone (typically a woman) receives an unsolicited explicit photo via a messaging app or Airdrop. According to a study by YouGov in the UK, 41 percent of women aged 18 to 36 have been sent an “unsolicited photo of a man’s private parts.” This is illegal in many places, but not currently in England or Wales. 

In its own research, Bumble found that 48 percent of women ages 18 to 24 had received an unsolicited and explicit photo just in the last year, with 25 percent saying they felt violated because of it. A majority of almost 60 percent said they felt less trusting of others they interacted with online after the experience, and one quarter said that this occurrence has increased over the course of the pandemic, according to Mashable.

Less than a year after its debut, Meta is shutting down its virtual speed dating service Sparked as it moves forward with the Audio Dates feature for Facebook Dating.

Meta, the company formerly known as Facebook (name change happened in Oct of 2021), confirmed that Sparked would be shut down on January 20th, according to Tech Crunch. Sparked was developed by Meta’s in-house testing group the NPE Team in the hopes it would drive people to join the Facebook Dating service. 

Sparked sent an email to its users which read:

"We started building Sparked in late 2020 to help people find love through an experience rooted in kindness. Since then, thanks to regular input and feedback from you, we improved where we could, learned a ton, and made connections between people…Like many good ideas, some take off and others, like Sparked, must come to an end."

Recipient Plenty of Fish

The 2022 Editor's Top Pick - Free award winner is Plenty of Fish. Very few dating service that offers free communication by messaging comes close to the number of members POF has. On average 3 million members log in every day to search for members and communicate with them. The POF website and apps are well designed and offer many features including video chat.

The OASIS Consortium published its first set of safety standards for the next generation of the Web, which includes the metaverse. The goal is to create a blueprint for how companies and developers should approach online safety going forward.

The Consortium was founded in 2021 shortly after the insurrection at the Capitol in the U.S., a day where a mob terrorized and threatened lawmakers ahead of the certification of Biden as President. Investigations into the riot have shown how social media, particularly Facebook and its outsized influence, has helped to radicalize people when it comes to their political viewpoints.

According to Time Magazine, The Consortium addresses issues across a number of tech industries, including dating apps, video games, and immersive tech platforms that are leading the way into the metaverse, or what’s called Web 3.0. Leaders from Riot Games, The Meet Group (which owns dating apps like MeetMe, LOVOO, Growlr, and Skout) and others have helped to develop these standards for improving safety and privacy as people spend more time online.