Statistics

IT News mentions that research by Parship, a large dating service in Europe has found that more and more singles in the United Kingdom are looking towards the rest of Europe for finding love. Of Britain’s 15 million single people, 20 percent or 3 million would consider a serious long distance relationship. This is 3 times more singles considering a long distance relationship than a year ago. The article goes on to explain that a major reason for this shift of views in the relatively cheap cost of air travel when compared to train tickets in the UK. On average a flight to Europe is 40% cheaper than a return train ticket from London to any other major city in Britain.

The same article as mentioned in our previous post also had some traffic details for February (the busiest month for the dating industry) on some of the more popular online dating sites. First of all, traffic in general for dating services fell 5 percent, when compared to last year. For the most part this decreased is blamed on the social networking sites MySpace and Facebook.

According to comScore Match.com came out on top in February with 3.9 million unique visitors. Yahoo! Personals was second, followed by Singlesnet.com and then eHarmony with 2.8 million (a 30% increase over last February). In February, 2007 eHarmony had 1.8 million unique visitors.

For the most part the major dating sites had similar or increased traffic this February when compared to last. I think the dating sites that took the hit, traffic wise where probably the smaller niche dating sites. The social networking sites with their interest groups makes finding people with a specific interest easier sometimes.

You may have noticed Singlesnet.com is in the top 5 most visited dating sites and that we do not have a review of them. I haven't done a review because, when I initially looked at them a couple of years ago I had a few issues with there site. There where also a few too many negative user comments about them. I should check out Singlesnet.com again and see if anything has changed.

According to Metro.co.uk 7.8 million people in Britain used internet dating last year. This is up 33% over 2005. With this growth spurt, Mad.co.uk has news that Match.com UK looks to be doubling its £4 million marketing budget from last year to £8 million. This is not surprising since the North American online dating market growth has slowed. Online dating companies now have to think globally and concentrate on the double digit growths of dating services in the European and Chinese markets. This is not easy as it sounds for North American dating services since ads and the dating sites themselves have to be tailored to suit the cultural difference from country to country.

I usually don't post much about non-English dating sites (since I don't speak any other language, except a little French), but it looks like German online dating services are doing just as well as North American sites, according to Just 4 Business. German online dating sites generated 85 million Euros in 2007, a 27% increase from 2006. Jupiter Research has predicted 103 million Euros for 2008.

A Press Release by Date.com talks mainly about the results of a poll Date.com conducted on their dating site (seems like these days everyone will release a press release about anything). The poll asked female members if they would wait for Mr. Right to come along to get married, and then have children or would they have children without the commitment of marriage. 58% of the respondents said they would not wait with only 42% saying marriage should come first.

The release never mentioned how many actually took part in the poll but I am surprised by the results. I would have thought that at least 75% of people would have wanted to wait until marriage before having kids. Every one of my friends would only want children after they are married so I am a little sceptical of these results. I have a feeling ,surprising results like this gives companies an excuse just to post a press release. Another example of this is, Chemistry.com survey.

Advertising Age has an article about Perfectmatch and 50 something daters. From 2005 to 2006 Perfectmatch have seen a 60% increase in 50+ singles. From 2006 to 2007 this growth has surged to 140%, making senior singles one of Perfectmatches most important demographics. This week to help attract more 50 plus singles, Perfectmatch.com has been featured on the TV dating show called "Another Chance for Romance". This show is aired on the Retirement Living TV channel that appears on Comcast and DirecTV in the United States.

Please read our review, for more information on Perfectmatch.com.