The Busiest Month in Online Dating

With New Years Eve just past and Valentines Day just a month and a half away this marks the busiest time period for online dating sites. Singles are either fulfilling their New Years resolution to take time out of their hectic lives to find love or, they want to find someone before the day of expressing love, Valentines Day. Several dating services such as Match.com, eHarmony and PerfectMatch.com all start major advertising campaigns or increase spending in advertising this month to try and capture these additional online daters. This marketing is done mainly via both the internet and with TV commercials. Most dating sites hope to get at least a 15% increase in singles signing up for their service.

An article by the Seattle Times has a few more statistics for you about dating in the month of January. Mark Brooks from OnlinePersonalsWatch.com is quoted in this article as well.