Partnerships

ParshipMeet Group, parent company for popular dating apps like eHarmony, MeetMe and Skout, has started preparations for its initial public offering, notably on the heels of Bumble going public earlier this year.

According to Reuters, ParshipMeet Group’s IPO is scheduled for the first half of 2022, but there is some speculation that it may be pushed back in light of Bumble’s falling stock price in recent weeks. ParshipMeet is estimated to be worth upward of $4.1 billion, based on its core earnings, and the company reported revenues of 280 million euros for the first half of the year, up 19 percent.

ParshipMeet is 43 percent owned by General Atlantic and 53 percent by German broadcaster ProSiebenSat.1 Media. These co-owners have begun to invite banks to help organize the initial public offering, but the company has not confirmed who they have invited or begun working with.

Image: Hello Sunshine

Dating app Bumble has partnered with Reese Witherspoon’s production company Hello Sunshine and Baileys Irish Cream Liqueur to produce three short films on romances inspired by real-life Bumble users.

According to Deadline, the film series is currently branded as “Meet Cute” vignettes, featuring three female and non-binary filmmakers. Bumble and Hello Sunshine are both platforms that elevate women and LGBTQ+ voices.

The filmmakers - Carly Usdin, Sadé Clacken Joseph, and Haroula Rose – will all be taking these real-life stories and retelling them in their own unique voices.

Dating app Bumble is taking another step to address concerns of abuse and harassment on its female-friendly platform: offering trauma services for those who need help.

The company partnered with remote trauma support site Bloom, operated by non-profit Chayn in the U.K., to offer free therapeutic services to users, according to Mashable. Bloom provides online courses on mental health topics for survivors of sexual assault and harassment, such as managing anxiety.

In addition to Bloom’s online courses, Bumble users can receive up to six therapy sessions and can chat online with therapists when they need. Chayn’s therapists are trained in sexual assault and trauma therapy, and some are survivors themselves, according to Mashable. 

Dating app Tinder is expanding its original content, partnering with Netflix India to produce a new reality dating series.

According to Variety, the show IRL: In Real Love, will take place in India and is produced by Monozygotic. It caters to the country’s growing younger population who are single and have become avid users of dating apps. 

There will be an in-app casting call – so instead of aspiring actors there will be real Tinder singles to star in the series. Promotional swipe cards will appear as users sift through potential matches, allowing them to swipe right to be directed to a registration page to try and become a cast member.

Bumble is set to debut Bumble Brew in New York City, its first brick and mortar branded cafe for people to meet or network while they eat, drink coffee, or share a bottle of wine.

The dating company had plans to debut its Brew location last year, but it got pushed back due to the pandemic. With Covid numbers dropping as vaccination numbers increase, and with the success of its IPO earlier this year, Bumble is rolling out the red carpet for the café’s debut and adding more items to the menu.

Bumble Brew is a partnership between Pasqual Jones from Delicious Hospitality Group and the dating platform, according to Bloomberg. The restaurant will be located next to Pasqual Jones on Kenmare Street in downtown Manhattan, and has been tweaked since its initial concept from “date-friendly,” shareable foods to a more robust menu, according to the partners.

Dating app Tinder has partnered with VisitHealth to offer free mental health services to its users in India.

Through July, all existing and new Tinder members in India will have free access to emotional wellness content through the dating app, such as guided meditations and fitness videos among other health initiatives, according to The Times of India.

In addition, every Tinder member will have access to two free sessions with a licensed therapist across all major Indian languages. Participating members can also have access to continued support at discounted rates after those first two sessions.

The pandemic has been difficult mentally and emotionally for people around the world, and young people looking for connection have been especially vulnerable. More than half of India’s Tinder members are 18 to 25-year-olds, and as The Times of India points out, they have become more open in sharing their lives with others over the app in order to feel more connected - including who they are, how they look, and how they feel. Since the start of the pandemic, Tinder noted that mentions of the word “anxious” grew by 20 percent, and the word “normalize” was used 11 times more frequently in bios from March 2020 until now.