Mobile

Audio-focused dating app Heart to Heart, created by former TikTok product and operations lead Joshua Ogundu, raised $750,000 in seed money towards its launch goal.

The funding was initiated by Charles Hudson at Precursor Ventures, according to dot.LA. The seed money will go toward research and development of the app, which is expected to launch in beta form for iOS users by the end of the year.

Ogundu first came up with the idea because of audio-based social media platform Clubhouse’s popular speed dating rooms. Seeing an opportunity for audio connection in a dating app, he took to Twitter to find engineers to make Heart to Heart possible. Twitter now offers live audio group chats along with Clubhouse, and demand is still growing. Podcasts have persisted in being widely popular, paving the way for other audio applications.

Shares for dating conglomerate Match Group soared in early September, following the company’s new listing to the S&P 500. As of September 20th, Match Group will replace Perrigo Company, according to an announcement by the Dow Jones Indices.

Stocks tend to rise after being added to the S&P 500, as they become a “must-buy” for index funds, which track stocks on the benchmark index. Shares of Match Group are up more than 50 percent since this time last year with after-hour gains according to CNBC. This is more than a year after the separation from its former parent company IAC in July of 2020.

News of the Match Group’s rising share price also follows Apple’s announcement that it will relax its app store rules, which Match Group, Spotify and a number of other companies have been fighting for over a year. Apple agreed that the companies can provide a link to their websites from the apps for users to sign up for subscriptions, allowing the developer to bypass Apple’s cut, which was anywhere from 15 to 30 percent of sales. 

A new study from Pew found that almost half of dating app users still have concerns about safety and security, even as popular apps are starting to address these concerns with features like background checks.

According to the study, 46 percent of Americans view dating apps to be unsafe, for three main reasons. They are primarily concerned with other app users lying and misrepresenting themselves, as well as with people who set up spam accounts. They are also concerned about receiving unsolicited explicit messages or photos, all pervasive problems.

Apps have begun to address these issues. Tinder launched a background checks feature in recent months so users could check out matches before agreeing to meet. Dating conglomerate The Meet Group debuted face verification badges that are powered by AI technology, so that users could offer verified profiles. Bumble also debuted a new feature that uses AI technology to blur unsolicited photos that contain graphic and lude images, so its members don’t have to see the photos in order to report them.   

SwoonMe is a new dating app that offers users avatars and audio clips in place of real photos and videos to encourage “less superficial” interactions, according to the company.

The app requires users to take a selfie and creates an avatar based on the photo. According to Tech Crunch, the user then records an audio clip for their profile, where they can share what they are looking for in a partner as well as give a brief introduction to who they are. Users can also answer questions, like what kind of relationship they are looking for and what their love language is. SwoonMe’s platform also encourages voice messages and ice breaker games to get to know each other, rather than messaging and photo sharing. 

The more a user communicates with a match, the more the profile photo underneath the avatar is revealed - until you can see the actual person. 

Dating app Thursday has secured $3.5 million in seed money investment after launching in New York and London in May, according to Tech Crunch.

The dating app’s name comes from the fact that it’s only live once a week – on Thursdays, so users of the app will have to be sure to log on then if they don’t want to wait another week to connect with potential matches. Thursday goes live at 1:00am and closes at midnight each week, when all conversations and matches vanish. So, if you really want to continue with a match you made on the app, you have to commit and make plans quickly. 

The idea seems to be taking off, at least for now. A month and a half after its launch, the company said in a statement that it had 52,000 downloads, 110,000 likes were sent, and also reported 7,500 matches in a single day. The company also received more seed money than it had planned to raise.

Match Group testified in front of the U.S. Senate recently, arguing that tech giants Apple and Google are allowing underage users to access its dating apps.

Underage users have been able to download dating apps with age restrictions even while signed into their Apple or Google accounts, simply by clicking “yes” on a pop-up verification notice that asks if they are 18 or older. Neither Apple nor Google cross-checks the verification with their own data, and neither has set up a process to prevent these users from accessing the apps beyond the pop-up notice. 

Match Group’s chief legal officer Jared Sine testified on April 21st, according to Bloomberg News, saying that Apple and Google are allowing people under 18 years of age to download their dating apps despite the age restrictions. According to Sine, these companies are aware of the problem and ignoring it anyway; and they refuse to share personal user data with Match Group to address it.