Match Group

Dating app Tinder introduced its new interactive series Swipe Night in early October, hoping to attract young users with compelling content. As it turns out, it may also help lagging user engagement, and give users a reason to stay on the app.

Tinder is parent company Match Group’s star app, and the company has seen incredible growth in both users and revenue. Tinder’s active daily users grew 3.1 percent year-over-year for Android users, from 1.114 million to 1.149 million according to data from SimilarWeb, and installs grew 1 percent.

Greg Blatt

Former CEO of Tinder and Match Group Greg Blatt filed a defamation lawsuit this month against Tinder co-founder Sean Rad and former VP of Marketing and Communications Rosette Pambakian.

According to a report by CNN, Blatt claimed in the lawsuit that Rad offered to pay Pambakian “millions of dollars” to make “false allegations of sexual harassment against Blatt…in a brazen attempt to gain publicity.” He was referring to an earlier sexual harassment lawsuit Pambakian had filed against him, which she alleged took place at a company holiday party.

A new study by dating app Hinge shows that people are more likely to match when they have certain traits in common, rather than the old adage “opposites attract.”

According to the results of the study, people are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. The study was conducted by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge. According to an article in Business Insider, they analyzed the outcomes of more than 421 million potential matches on the app to see how similarities in certain traits affected the likelihood of people matching. This included assessing indications of users wanting to communicate outside the dating app.

In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6^th, with its fourth and final episode dropping October 27^th.

The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?

Match.com released an official statement regarding the Federal Trade Commission’s allegations that the dating service exposed consumers to the risk of fraud and engaged in other deceptive and unfair business practices.

In a lawsuit filed in the Northern District of Texas, the FTC alleges that Match used fake notifications to trick users into upgrading to premium subscriptions and that the company deceived consumers by failing to provide clear disclosures and cancellation practices. Match has denied the allegations, claiming that the issues pointed out by the FTC have “either been taken grossly out of context or permanently eliminated by Match.”

Near the end of September, Tinder had a litigious week. News of two legal matters - one new, one ongoing - that involve the dating platform and its parent company recently came to light.

Tinder has issued two complaints alleging trademark infringement to the startup dating app Wild. The complaints concern Wild’s original logo, which featured a mirror image of Tinder’s flame design in place of the dot over the ‘i’. Match Group, owner of the Tinder brand, sent an email to Wild demanding that the logo be changed:

"Your application uses, without authorization, the 'Flame Outline' design/logo, a trademark owned and controlled by Tinder, Inc… As we seek an amicable and swift resolution to this matter, we ask that your app immediately cease using any Tinder trademarks of any other name or mark which is likely to lead consumers to mistakenly believe its products or services are associated with Tinder or authorized by Tinder. If satisfactory modification is not made to address these violations, we ask that your application be removed from the platform."