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Dating Apps Partner with US Government to Promote Vaccines 

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  • Monday, June 07 2021 @ 12:05 pm
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US Government and Dating Apps Partner to Encourage Vaccinations

The U.S. government is doing all it can to encourage people to get vaccinated, including partnering with dating apps to reach more people while they congregate online. Tinder, Bumble, OkCupid, Hinge, Match and Plenty of Fish are some of the most high-profile apps participating.

The dating apps are providing some incentives for vaccinated users, too – including vaccination status badges for easy identification among matches, search filters according to who has gotten the vaccine, and free access to popular paid features, according to NextGov

For example, Tinder users can indicate whether they support vaccines on their profile and vaccinated users can access “Super Likes” – a popular paid feature that allows users to let someone know if they are really interested.

Tinder Debuts Feature to Stop Harmful Messages Before They Are Sent

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  • Monday, May 31 2021 @ 09:40 am
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Dating app Tinder unveiled a new feature as part of its effort to step up safety measures on its platform. “Are You Sure?” or the AYS? feature will deliver a pop-up to question a user before they send a potentially harmful message.

According to Mashable, AYS? utilizes AI in real time to detect inappropriate language, based on what users have reported to Tinder in the past. When a user types a message that is flagged or noticed by the AI, an AYS? prompt will automatically appear before the user can press “send.” According to Tinder, in early tests this feature reduced harmful language in messages by as much as 10 percent. The company also said that members who saw this pop-up were less likely to be reported for sending inappropriate messages, an indication that it could curb this behavior.

The goal with using an AI-driven feature is that it will improve and become more effective in countering harmful messages over time as it gathers more input.

OkCupid Launches New Profile Badge for Climate Activists

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  • Friday, April 23 2021 @ 09:16 am
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OkCupids Climate Change Advocate Badge
Image: OkCUpid

OkCupid has launched a new profile badge for users to advertise their views on climate change in honor of Earth Day.

The dating app company will prompt its users with the question: “Are you concerned about climate change & want a profile badge to show it’s important to you?” For those who choose to answer in the affirmative, a Climate Change Advocate badge will be automatically added to their profile. 

In addition, these users will be featured in the Climate Change Stack (categories where users can easily search potential matches according to interests), and OkCupid also plans to donate $1 per profile badge to EarthDay.org, up to $25,000. EarthDay.org is the world’s largest recruiter of for the environmental movement, which began on the first Earth Day in 1970. 

OkCupid Teams with Veggie Brand Sweet Earth for Valentine’s Day

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  • Wednesday, February 10 2021 @ 11:08 am
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OkCupid and Sweet Earth Partner

OkCupid has partnered with vegetarian food brand Sweet Earth to help vegetarians and vegans find love ahead of Valentine’s Day.

The companies will host a virtual event along with Outer Banks actor Chase Stokes, a “flexitarian” who is dating co-star and actress Madelyn Cline, who is vegan, about how to navigate dating when you and your match follow different diets. The Veggie Lovers Virtual Dating Event will take place online on Wednesday February 10th.

OkCupid’s Dating Expert Damona Hoffman will lead the Q&A session along with Stokes to discuss the challenges daters feel when it comes to navigating dietary preferences. Participants can also enter for a chance to win a spot in a private and exclusive speed dating event, according to Veg Times.

Japanese Government Looking to Fund AI Dating Service

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  • Friday, January 15 2021 @ 10:31 am
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Japanese Government funding Public Dating Service

Singles in Japan have the government on their side when it comes to finding a mate. The country’s Cabinet Office is asking for budget approval for a new dating service that is driven by artificial intelligence.

According to CNet, Japan currently has government-run matchmaking, so it’s not a new idea. About 25 of Japan’s 47 prefectures offer state-run services similar to an online dating app, where people complete basic profile information and are given a list of people who match their criteria. However, introducing AI could change the game with more targeted matchmaking abilities.

Now that COVID-19 has created a surge of activity and interest in dating apps, many singles around the world are turning to them to find love. In light of this, Japanese officials have an eye on AI to drive better, more curated matches, with their goal being to help people start families.

Match Group Partners with RAINN and Announces New Safety Feature

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  • Wednesday, December 23 2020 @ 07:52 am
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Match Group Partners with RAINN

Dating app conglomerate Match Group has announced its partnership with RAINN, the largest anti-sexual violence organization in the country, to help combat sexual assault via its online dating platforms.

According to Business Insider, the company has asked RAINN (The Rape, Abuse & Incest National Network) to conduct a “comprehensive review” of how it handles sexual assault reporting across all of its apps, and to recommend best practices to better address the problem and keep its users safe.  

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