Social Networks

Facebook has announced the launch of Facebook Dating in Europe and the U.K. following a nine-month delay from its original debut, which was scheduled for Valentine’s Day.

The new service is part of the larger Facebook Platform, and operates much the same as it does in the U.S. and other parts of the world, according to Tech Crunch. Users can pull photos and Stories from Instagram to populate their profiles. They can also use the Secret Crush feature to identify Facebook friends and Instagram followers that you are interested in without them knowing. If you both choose each other, then you are matched and can begin chatting – otherwise, your secret crush will never know you chose them.

Bumble on TikTok

Bumble has turned to TikTok to help drive new subscribers, and has seen its installs increase five times between March and May when their campaign took place. The dating app has also seen its costs per subscriber decrease by 64% since running its direct response ads on TikTok’s platform, according to Mobile Marketer.

Bumble employed influencers to raise awareness of its app, creating content that would attract new users, specifically the younger demographic that gravitates to video-based social media like TikTok. The partnership was a success, with Bumble reporting revenue last month that was second only to dating app Tinder. 

Facebook Redesign now Live to All

Image: Facebook

Social media giant Facebook has undergone its fifth major redesign since the company was founded, highlighting groups and invitations and taking the focus off of its news feed. This could help single users who aren’t necessarily on Facebook Dating, but want to connect with people in their circles.

The new redesign places groups front and center along with events, which are the two most heavily used features of Facebook. There are tens of millions of active Facebook groups according to the company, and more than 400 million users belong to a group that they “find meaningful,” according to the company’s blog post. 

Personal information stolen from 3,688,060 users of dating app MobiFriends was posted online, according to ZDNet.

The information doesn’t contain private photos or messages or any sexual-related content, but it does include other sensitive data that can be exploited, including email addresses, mobile numbers, dates of birth, gender information, usernames and passwords.

The personal data also includes recent app and website activity of the users. 

Beijing-based social app Momo is the latest company to see its revenue fall for the first quarter of 2020 due to the economic repercussions of a global pandemic. Interestingly, while other social networks and dating apps have seen an increase in users over the same period, Momo reported a decline there, too.

According to PanDaily, Momo’s net revenues decreased by 3.5% year over year to $3.59 billion Chinese yuan. The bulk of the revenue  - 64.9% - came from live-streaming services on Momo and its popular dating app Tantan. Tantan on the other hand reported an increase in revenue in the first quarter of 29.3 percent from Q1 of 2019. Tantan contributed 10 percent of Momo’s overall revenue for Q1 of 2020.

We might be social distancing, but rest assured - singles are looking to dating apps to keep their love lives going during the coronavirus pandemic. 

A recent survey conducted by Dating.com found that there was a spike in dating app activity among users in countries around the world as the coronavirus becomes widespread. As many as 82 percent of singles are turning online as they self-quarantine in their homes.

From those surveyed, more than 50 percent of daters said that they would be interested in conducting online dates to get to know people they’ve met online to avoid spreading or catching the virus. Thirty percent of those surveyed said that they are going to just stick with messaging and chatting with matches using their dating apps until they are able to meet up in person. Notably, only 5 percent of singles reported that they are going to stop dating altogether until the virus passes.