Statistics

Earlier this month Spark Networks released their first quarter earnings for 2010. Revenue in this quarter overall dropped 12 percent to 10.5 million when compared to the same period last year. When compared to the last quarter in 2009, revenue dropped 5 percent. Net income for this quarter was $929,000. This is a 3 times increase over the same period last quarter of $311,000. Average paying subscribers for the whole company was 169,833. This is an increase of 1 percent when compared to quarter 1 of 2009.

Spark Networks dating sites that fall under the Jewish Networks banner (made up mostly of JDate) had revenue of $7.1 million. This is a decrease of 7 percent when compared to quarter 1, 2009. Some good news is found here because subscribers did increase 10 percent too 93,235. The last time JDate had this many subscribers was back at the end of 2007.

The other important division for Spark Networks is their Other Affinity Networks (the MingleMatch sites). For this quarter they earned $3 million which is a 10 percent decrease when compared to the same quarter last year. Subscribers were up though, by 6 percent to 68,124.

For the full 2010 Q1 release visit Spark Networks News Room.

Related Story: Spark Networks Fourth Quarter 2009 Financials

The Skout dating application for the iPhone has reached version 2.0 and not only did it get some new features it also got a design makeover. New features include virtual gifts, a game called "Look at Me" which allows you to bid for attention of other members and a Wink-Bomb. The bomb allows members using Skout to reach hundreds of singles in your proximity all at once with location based dating and the GPS in your phone. With the app you can then find out who has been looking at your profile and think you're hot. With this information in hand you can then contact these people to meet up somewhere close by.

If you are interested in trying out Skout for your iPhone here are a few more interesting stats about the dating service.

• Skout was the first iPhone Dating Application
• Skout members send on average 100 messages in 1 month.
• Currently over 750,000 people have used Skout's location based dating option.
• A Skout iPad dating application is currently being developed.

Here is a sneak peek video of the dating app in action:

For a few more details read the press release. Here is our list of other dating sites which offer their services on mobile phones.

According to the Toronto Star, AshleyMadison.com has seen a huge influx of female newlyweds (women married 3 years or less). In March of 2009 there were 3,184 women in the Greater Toronto Area (GTA) that were actively using the service. In March of 2010 the number had increased 4 times to 12,442.

When the service was first launched back in 2001 everything from the name to the color scheme of the website was designed to attract women. CEO Noel Biderman knew men would join the site easily enough; it was the women he was worried about. It seems Mr. Biderman did not have much to be concerned about. A number of experts are saying that the female infidelity rate has increased by 50 percent in the last 10 years. This is due to that fact that women now have much more exposure to potential partners through work and the internet than a generation ago. While men are cheating more as well, research suggests that about twice as many men on average cheat than women.

According to the Star, here are the Ashley Madison membership numbers as of March 2010:

The internet traffic audience measuring service, comScore, issued a press release which covered the top growing websites and site categories for February 2010. Since February is usually considered the top month for dating sites (thanks to Valentine's Day) I thought we should take a look.

Traffic to online dating sites in February grew 5 percent to 24.2 million visitors when compared to January. The top 4 dating sites in America for February were:

1. eHarmony with 5 million visitors (up 82 percent) - Read Review
2. Match.com with 3.4 million visitors. - Read Review
3. PlentyofFish.com with 2.8 million visitors. - Read Review
4. SinglesNet.com with 2.6 million visitors. - Read Review

For comparison, other Valentine's Day categories like Flowers/Gifts/Greetings websites saw traffic increase by 7 percent to 32.3 visitors. In this category AmericanGreetings took the number 1 spot at 10.6 million visitors. The e-Cards category grew by 7 percent as well to 23.1 million visitors with MyFunCards.com leading the category with 6.3 million visitors. MyFunCards was up 75 percent when compared to January.

We noticed that eHarmony has shut down eHarmony Marriage. eHarmony Marriage was launched on February 6, 2006 as a service to help couples fix a struggling marriage. As of November 2009, eHarmony had removed all links to eHarmony Marriage on their dating site and as of last week, the domain "marriage.eHarmony.com" now gets redirected to eHarmony Advice.

eHarmony Marriage was an interesting concept that I guess didn't take off. At one point back in December of 2008 we notice that eHarmony Marriage only had about 1,000 visitors a month (see Story). This number is not large, especially when you consider eHarmony the dating site receives millions of visitors a month.

The main way I found eHarmony promoted the marriage service was through the dating site itself. If a user picked "separated" or "married" as their current relationship status when filling out a profile, they would then be asked by the website if they would like to learn more about eHarmony Marriage (see Story). With the closure, I guess if a marriage has reach the point of someone searching dating sites for singles, it is beyond the point of them wanting to fix the marriage.

eHarmony is not out of the marriage business all together. In 2008 they bought the popular websites Weddingbee (see Story) and Project Wedding (see Story).

For more information on this dating site, read our eHarmony review.

The owner of DateHookup.com, Dustin, wanted to find out if sending a Virtual Gift with your mail message to a member would increase the chance that the member would reply back. He took about 1 million first contact messages from last month (first contact refers to the fact that the member hasn't communicated with the person before) and compared the ones which included a virtual gift with ones that did not.

He found out that it did greatly improve your chances of getting a response. Your average mail message sent on DateHookup without a gift will have a 14 percent chance of getting replied to. With a virtual gift your chances nearly double to 26 percent. It sounds like if you really like the person, it would be stupid not to include a virtual gift to increase your chances of a reply.

I was surprised at the results. I figured that virtual gifts would improve the chance of someone replying, but not by almost 100 percent. Another thing I was surprised about was the actually reply percentage of 14 to 26 percent. I do not know the overall average reply rate, but if an equal number of virtual gift messages were compared with messages without virtual gifts then it would be 20 percent. This means 80 percent of all messages sent that are first contacts go unanswered. Is this reply percentage rate (which feels low to me) a DateHookup problem, or does this average reflect most dating sites which operate similar to DateHookup? I bet this average reply rate is similar across most free sites.

For more on the story visit the new DateHookup Blog. For more about this dating site you can read our review of DateHookup.com.