More Newlyweds join AshleyMadison

According to the Toronto Star, AshleyMadison.com has seen a huge influx of female newlyweds (women married 3 years or less). In March of 2009 there were 3,184 women in the Greater Toronto Area (GTA) that were actively using the service. In March of 2010 the number had increased 4 times to 12,442.

When the service was first launched back in 2001 everything from the name to the color scheme of the website was designed to attract women. CEO Noel Biderman knew men would join the site easily enough; it was the women he was worried about. It seems Mr. Biderman did not have much to be concerned about. A number of experts are saying that the female infidelity rate has increased by 50 percent in the last 10 years. This is due to that fact that women now have much more exposure to potential partners through work and the internet than a generation ago. While men are cheating more as well, research suggests that about twice as many men on average cheat than women.

According to the Star, here are the Ashley Madison membership numbers as of March 2010: