Tinder to End Aged-Based Pricing
- Monday, March 21 2022 @ 10:20 am
- Contributed by: kellyseal
- Views: 781
Dating app Tinder said that it would be ending the controversial aged-based pricing structure for its premium service Tinder Plus by the end of the second quarter.
The news follows a recent UK study that found users were paying wildly different prices to access Tinder’s premium service, typically based on age, which raised questions about discriminatory pricing.
According to Buzzfeed, the Mozilla Foundation and Consumers International took up where the UK consumer watchdog Which? and Australian consumer advocacy organization Choice left off when they first pointed out the issue of price discrepancies on the app. The researchers at Mozilla and CI didn’t find statistically different prices based on race, gender or sexual orientation, but did find it among different age groups.

