China

As Pride Month is celebrated around the world, a report surfaced that 27 LGBTQ+ dating apps were removed from Apple’s app store in China. Notably, these apps did not include China-based gay dating app Blued, Grindr, or Scruff, popular gay dating apps in the country.

According to The Daily Mail, digital rights advocacy groups Fight for the Future and China-based GreatFire published a report that claims Apple is “actively helping governments around the world isolate, silence and oppress people.” All together, the report shows 1,377 documented cases of restrictions on access to apps in 152 app stores around the world. The app store in China is second only to Saudi Arabia’s in terms of app removals. 

China-based gay dating app Blued announced that it has obtained an Internet Hospital license to offer men’s health services to its users.

BlueCity, which owns Blued, created its own online health information platform He Health in 2019 to elevate awareness of HIV and its prevention among the app’s users. The health portal will now be rebranded as He Health Internet Hospital, and in addition to providing information and consultations, the online hospital will sell HIV diagnostic kits and work with local authorities to offer testing centers around China. 

Under the new license, doctors and medical professionals will also be able to offer advice and expertise to patients directly through the dating app’s platform. Instead of turning to third party apps for this kind of service, Blued users can feel safer and more confident talking directly with doctors over the dating app about sensitive issues like erectile dysfunction, HIV testing and prevention, and access to prescription medications, according to news website Pan Daily.

India has seen a surge of new online daters thanks to Chinese dating app Lamour, but many are not so happy with the service.

L’amour was the most downloaded dating app in India in 2019 according to Sensor Tower analytics firm, gathering 14 million users in the first six months. (By comparison, Tinder got 6.6 million downloads during this same time period.) Since the lockdowns, the app has been gaining steam.

India is still a growing market with huge potential when it comes to the dating app industry, and Match Group and Bumble have focused resources on expanding their user bases in the region the past few years. However, it’s been dating app L’amour that is garnering attention according to Quartz News, with ads that say “find a girlfriend in a week” to lure new (male) users. When they click on the ad and download the app, they are presented with photos of attractive potential matches and messages directed to them, asking “are you the one I’m looking for?” 

Match Group is expanding its portfolio with the acquisition of Hyperconnect, a popular South Korean social media company. Match Group purchased the company for $1.7 billion in stock and cash, according to an announcement made by the companies.

Match Group CFO Gary Swindler said in an interview with CNBC that the move to acquire Hyperconnect positions Match Group for further growth, as social discovery apps are a new way for people to connect beyond dating apps. Virtual connections have been in increasing demand since the start of the pandemic, with people isolated in their homes and feeling disconnected. Social discovery apps have been hugely popular and are expected to grow at a faster rate than dating apps, particularly in Asian markets, according to Swindler. 

BlueCity, parent company of China’s largest gay dating app Blued, has just announced its acquisition of popular Chinese lesbian dating app LESDO, marking the first-ever deal within the country’s LGBTQ market.

LESDO is an app created specifically for Lesbian users and one of the most popular lesbian social apps in China along with Rela. No financial information was disclosed about the deal. 

"We can see the scale of existing lesbian apps are not big enough to meet the demand of a sizable market," BlueCity's founder and chief executive Ma Baoli said in an interview with Reuters. He added that BlueCity could offer algorithm support, marketing, and financing to boost customer retention and visibility as well as increase new subscribers of the app.

Bumble on TikTok

Bumble has turned to TikTok to help drive new subscribers, and has seen its installs increase five times between March and May when their campaign took place. The dating app has also seen its costs per subscriber decrease by 64% since running its direct response ads on TikTok’s platform, according to Mobile Marketer.

Bumble employed influencers to raise awareness of its app, creating content that would attract new users, specifically the younger demographic that gravitates to video-based social media like TikTok. The partnership was a success, with Bumble reporting revenue last month that was second only to dating app Tinder.