ParshipMeet Group

Opps, we made a mistake. Originally this post had stated that eHarmony US and Canada were having a free communication weekend starting today August 28th until August 31st. It looks like we were incorrect. As reported 2 weeks ago the eHarmony Free Communication Weekend is still on (as of right now) for the UK and Australia (see Story). We do expect a free promotion to come soon for the US and Canada, if past experience is any indication. Most likely Canada's will be held on the Labour Day Holiday weekend (Sept. 4th-7th).

Read our review of eHarmony for more information on this popular online matchmaking service in the United Kingdom and Australia.

I am glad to see eHarmony responding in their official blog to an article titled "Marriage-Maker Claims Are Tied in Knots " from the Wall Street Journal. The WSJ article examines some of the marriage statistics released by dating sites like eHarmony as well as the methodology used to calculate such statistics. We talked a bit about this topic as well, a couple of weeks ago when the original WSJ article was published (see Story).

The WSJ article didn't look to kindly on the stats released by dating sites, and for the most part I agree with the author. The public does need to know how these statistics are generated. Of all the dating sites mentioned in the WSJ article, "eHarmony stands out as among the more careful ones". This is not exactly a glowing report for eHarmony so, they decided to post a response on their blog.

In the eHarmony blog post they go into further details on how they calculated that their dating site was responsible for 2% of marriages in the United States, from the 12-month period ending March 2007. Most of the information we already knew about from a previously released PDF file titled "eHarmony | Harris Interactive 2007 Marriage Metrics Number of eHarmony Marriages" (see Story), but the post does flush out a few more details. What this blog post does show is, eHarmony is trying to be as open and transparent with their research findings as possible. I think the name "Open Communication" may indeed be a good choice for the official eHarmony blog.

Here is the full eHarmony response to the Wall Street Journal about how they calculate their marriage statistics. For further information about this dating site, read our review of eHarmony.

On this day in the year 2000, eHarmony launched their dating service.

Happy 9th Birthday eHarmony!

To get a history of eHarmony from an employee who has worked their for 8 years, check out the eHarmony Blog and to find out why this is such a popular dating site, read our eHarmony review.

A couple of weeks ago we talked a bit about eHarmony's seven new profile questions which dealt with common traits and interests (see Story). Last week eHarmony posted a bit more information about this feature called Something to Talk About. As the name suggests, this feature is designed to highlight what each profile has in common and to help matched couples by breaking the ice and giving topics of conversation. When you view a match and if you share some common interests, you will see these interests appear in the area titled "Something to Talk About".

For more on the feature, visit the official eHarmony Blog. Tto find out more why this is such a popular matchmaking service, read our eHarmony review.

We got word that there will be a Free Communication Weekend at eHarmony in the United Kingdom (eHarmony.co.uk), starting Friday August 28th to Monday August 31st, 2009. Having this popular promotion and combining it with their big TV advertising campaign going on at the moment, means eHarmony UK members should have lots of matches to review and communicate for free with during the last weekend in August.

There is no information yet of a Free Communication Weekend coming soon for eHarmony here in Canada and the United States but we expect it will happen at the same time or in the first few weeks of September.

Read our review of eHarmony for more information on this popular online matchmaking service.

The Wall Street Journal in an article called "Marriage-Maker Claims Are Tied in Knots" attempts to find out if some of the statistics are true, in regards to the number of marriages a dating site claims to have generated. eHarmony is targeted because of their claim that 236 members get married everyday (see Story). I believe this works out to 2% of the total number of Americans who got married last year met through the site. Match.com is also mentioned due to stats they released recently (and then pulled) that says 12 couples got married or engaged everyday on their dating site (see Story).

The author, Carl, in a way defends the dating sites published stats when he says that:

One obstacle to further research is that newlyweds are hard for researchers to find. So online-dating companies looking to tout their success as matchmaking yentas have sought novel ways to enumerate marriages.

Less than 2 percent of Americans get married every year. To perform a survey and to get an accurate sample size 1.76 million phone calls would need to be made says Dr. Gonzaga of eHarmony. That would be a costly endeavor, so dating sites are forced to find creative ways to come up with some marriage numbers. The closest thing to an election-quality poll Carl could find was a Pew Internet & American Life Project survey, which in 2005 reported from a poll of 3,215 adults, that 3 million Americans found a long term relationship (not necessarily marriages) through a dating site.