Features

The good, the bad, the ugly - it’s all part of the online dating experience. At their best, dating platforms help people connect and communicate with compatible partners they might never have met otherwise. At their worst, dating websites and apps are ground zero for ghosting, curving, catfishing, orbiting, breadcrumbing, prowling, pocketing, scrooging, cookie jarring, you-turning and countless other cutely-named but distressing dating behaviors.

Dating services are taking an increasingly strong stand against users who have forgotten their manners. Bumble has led the charge for years, making headlines by banning mirror selfies and profile pictures with deadly weapons. Other companies followed Bumble’s lead. Tinder asked users to swipe left on tiger photos. OkCupid introduced a Member Pledge to encourage more civil conversations. Grindr launched an initiative to curb racism and discrimination on its app.

Bumble is aligning itself with the stars in more ways than one – the female-friendly dating app now offers a new feature to let you filter your matches according to their astrological signs.

Bumble has allowed users to identify their own astrological signs in their profiles, but this marks the first time members will be able to filter matches by zodiac preferences. Bumble offers the filter across its platforms, including Bumble BFF and Bumble Bizz.

The new feature is Bumble’s response to young daters’ growing interest in astrology when it comes to forming relationships. It’s trendy now to analyze your astrological sign to determine your behavioral tendencies and who you are most compatible with, and many users are embracing the move by expressing their support over social media.

Bumble New Search Filters

Image: Bumble

Female-friendly app Bumble has added another new feature aimed at pleasing users and monetizing its offerings: the ability to filter matches not only on its dating platform, but also for its networking apps Bumble Bizz and Bumble BFF.

The Filters feature allows users to sift through potential matches using a specific set of criteria, according to website Tech Crunch. One of the filters for Bumble Dating is by astrological sign, political leaning, or relationship type, and for Bumble Bizz you can filter by industry, for example. Users will be allowed to access two filters for free; they must pay for any additional filters.

The new feature is aimed at saving users time in their searches by limiting their choices to those who are most relevant to what they are looking for in a match, according to Tech Crunch.

MeetMe Battles

The Meet Group, a portfolio of brands in the mobile social networking and entertainment space, is rolling out a new feature called Battles on its MeetMe and Skout apps.

“Battles brings an exciting competitive dynamic to Live, and we are thrilled to bring this new feature to our users,” said Geoff Cook, CEO of The Meet Group. “We believe that the addition of Battles will contribute to our growing video revenue run-rate, which exceeded $62 million annualized, based on the month of November, up from the $55 million number we reported in October. Momentum in video revenue has continued into December, and this past weekend we achieved the highest video revenue day in our history.”

Battles is The Meet Group’s latest bid to harness the power of streaming video. The feature brings together two livestreamers and their audiences for a live showdown. The competitors can challenge each other in a variety of categories ranging from music, to dance, to comedy and more. Each battle lasts only a few minutes. The winner is the streamer who earns the most diamonds by receiving gifts from viewers during the battle.

Match has just launched a new feature called the Super Match Badge (currently in the UK only), allowing women to award men who check off all parts of Match’s profile and behavior requirements. The purpose of the badge is for women to immediately identify great candidates who they might want to meet.

Match is making an effort to appeal to women who have had to deal with less-than-tolerable behavior from men over dating apps. Many online daters have complained about ghosting and sending inappropriate messages and photos, and this is Match’s way of addressing the issue.

It’s also a good strategy for men who use dating apps – you can set yourself apart from the crowd.

These so-called Match Heroes who receive the Super Match Badge have to complete many steps in the process, including:

Online dating company eHarmony will be introducing a new feature to try and prevent its members from ghosting each other on the site.

According to an exclusive in Yahoo! Finance, the anti-ghosting feature is a chat bot which uses A.I. technology to assess activity between members, as well as pulling information from profiles to help encourage conversation. If the feature notes that you and a match were messaging for several days or weeks and then stopped, it will prompt each of you with a message like “hey, this person stopped talking to you. Say something.”

The chat bot also provides specific questions based on the information it can gather from each of your profiles. For instance, if the chat bot notices your match likes certain TV shows, or old school jazz music, the chat bot will prompt you to ask her about her interests. For example, it might say “ask her about Game of Thrones,” encouraging you to not only message your match but provide you with a conversation starter.