Mobile

eHarmony Integrates Datebook into their iPhone App

Mobile
  • Monday, March 24 2014 @ 07:05 am
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Good news for single Apple fans: eHarmony has added a new feature to its iPhone app for version 4.1.

The app feature, called Datebook, is designed to help users plan, manage, and track their dates with anyone. Yes, that's right, I said anyone. Your date doesn’t even have to be an eHarmony member for you to use the app to keep track of them.

Vanessa Petrosky, Mobile Product Manager for eHarmony, says that “Datebook is the first eHarmony feature to be released on a mobile platform before launching on eHarmony’s desktop website.” As mobile usage grows, and with it the demand for mobile access to just about everything we do online, eHarmony is doing its best to provide resources to simplify and enhance the dating experience.

“Our customers have loved the eHarmony app for checking their matches on the go,” continues Petrosky, “and now with Datebook as a companion, singles will be able to schedule details for each date, bridging the online and offline dating experience.” And that’s not all – Datebook also helps singles make better decisions about who to date by doubling as a diary in which users can record their personal dating history and private ratings. “This new feedback feature also allows eHarmony to take the data into account and provide ever-better results for its users,” Petrosky adds.

Highlights of Datebook include:

  • Add anyone: Add both eHarmony matches and people you’re dating outside of eHarmony to your Datebook contact list.
  • Calendar sync: Any dates you enter are automatically synced to your iPhone calendar.
  • Foursquare integration: Search for locations and get invaluable info provided by Foursquare, including photos, phone numbers, addresses, dollar ratings, and tips from other Foursquare users.
  • Date history: Save all of your date details plus any private info you want to remember about your companions.
  • Rate your dates: Privately rate who you're dating and where you're going. eHarmony will use the data in the future to suggest great date ideas tailored specifically to your tastes and interests.
  • Date questions: At a loss for what talk about on the first date? Your iPhone to the rescue! Save your icebreaker questions to your Datebook Favorites, so you never run out of conversation ideas.

Datebook is free to all eHarmony users who register and complete the relationship questionnaire. And, of course, any information entered in Datebook is confidential and will not be shared with any of your matches. Want to give it a whirl? You can find the regular eHarmony app in iTunes here. Once you have completed the personality profile you will have access to the Datebook.

For more information on this dating site please read our eHarmony review.

Tinder’s Founders On The App’s (Non-Dating) Future

Mobile
  • Tuesday, March 18 2014 @ 06:46 am
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  • Views: 1,512

“They both swiped right. (For professional purposes, that is.)”

That’s how TIME describes the meeting of Sean Rad and Justin Mateen during the first semester of their freshman year at University of Southern California in 2004. At the time they were both working on their own businesses, but soon enough they joined forces and became co-founders of mobile dating’s most impressive success story so far: Tinder.

In just 17 months, Tinder has become a phenomenon. “For the uninitiated,” writes TIME, “Tinder is a smartphone app that at first seems like a higher tech version of ‘hot or not.’ Users are shown photos of nearby potential matches and can swipe right to ‘like’ and left for ‘nope.’” It's now getting 600 million swipes per day from its obsessive 18-24 year-old userbase, and landed two of its founding team on the Forbes 2013 “30 Under 30” list.

Why did it become so big, so fast? Because traditional dating sites require extended periods of time and attention spent filling out and browsing long profiles, and in our speedy modern era we no longer have time for that kind of commitment. Tinder can be played – because yes, it is a game – in short bursts on the go, making it the most convenient way to meet your match currently on the scene.

Tinder snagged TechCrunch’s Crunchie award for best new startup on February 10, 2014, an honor it fully deserved for its mind-boggling success in 2013. There's no doubt that Tinder is the hottest thing on the mobile market right now, but the question is: can it maintain its success in the future?

“Nobody joins Tinder because they’re looking for something,” Rad told TIME. “They join because they want to have fun. It doesn’t even matter if you match because swiping is so fun.” So with fun in mind, the Tinder team plans to extend their reach beyond dating. The plan is for the app to evolve into a social discovery service, one that’s useful for meeting people beyond the romantic context.

“You’ll be able to eventually interact with friends for other purposes,” Mateen said. “So even if you’re in a relationship you’re going to be able to find good value in Tinder in the coming months.” The problems encountered when connecting with someone new are universal, whether you’re meeting someone with romantic, professional, or friendly intentions, and Tinder hopes to help.

Other plans for the future of the app include an updated communication system that goes beyond text messaging and further international expansion.

Slate Asks: Why Don’t Single Sitcom Characters Date Online?

Mobile
  • Sunday, February 23 2014 @ 03:29 pm
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  • Views: 1,464

It's a question I hadn't given much thought to (and I'm guessing I'm not the only one) until Slate posted it: Why don't single sitcom characters date online? Everyone and their mother (quite literally) is doing it in real life, so why haven't televisions shows jumped on the bandwagon?

Earlier this month, The Mindy Project used mobile dating as a marketing device. Tinder users swiping through profiles could come across two fictional characters from the show, which would then direct to videos promoting the sitcom if they made a match. It's was a clever marketing gimmick, and relatively unobtrusive for a generation of people who have grown accustomed to seeing ads everywhere. But it begs the question: why is Mindy on Tinder, but Tinder isn't on The Mindy Project?

"In two seasons of casual dating," writes Amanda Hess for Slate, "Mindy's been set up on a blind date; she's met suitors on the subway, in her office building, in the hospital, and on the street; and she once even unwittingly employed the services of a male escort. But she's yet to locate a date through her phone." New Girl, How I Met Your Mother, and Parks and Recreation have all featured online dating, but only as a one-off, single episode gimmick.

What gives? In real life, we'd be looking for love online or on our phones at least once an episode, not once in an entire series. Could it somehow be that we're doing away with the online dating stigma everywhere but on television? Are sitcoms just totally out of touch with modern dating?

Slate says there's another way of looking at it: "Sitcoms and dating sites are both built to organize our messy romantic lives by corralling our desires into neat narratives. Sitcoms offer an unrealistic version of modern singledom, but so do online dating services." Sitcom characters have a team of writers controlling the narrative structure of their dating lives, while those of us who live nonfictional lives require technology companies to provide a script for us.

Expect to see more online dating on your screen soon, however. Bravo plans to launch a show called "Online Dating Rituals of the American Male" in spring. The series will follow a cast of men in their search for love (or whatever else they're looking for) online. The hope is that it will provide an insider's perspective on the male psyche and dating in the digital age.

Being on Bravo, it's bound to be a sensationalized, over the top, drama fest of a show, but maybe it's still a step in the right direction.

How Mobile Solved The Online Dating Problem – Especially For Women

Mobile
  • Friday, February 21 2014 @ 06:57 am
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Much has been said about online dating's transition from stigmatized service used only in the shadows to full-blown pop culture trend. The term "meteoric" has never been more appropriate. Online dating's rise to total world domination has been unprecedented...and we might have mobile to thank for that.

With the equally meteoric rise of mobile dating, online dating has become a social activity - one that people are happy to discuss in public in a way they've never been before. Tinder turned public perception of online dating on its head, especially for the young people who primarily make up its userbase.

It's not unusual to see friends using the app together, sharing images and messages amongst the group, or sending each other screenshots of especially notable Tinder chats. It's what people talk about on the bus, what they use to pass the time while waiting in long lines, and what they turn to when they're feeling awkward at a party. The online service is rapidly becoming integrated into our offline lives, and no one is embarrassed about it.

Though all online daters have benefited from the attitude adjustment that came along with Tinder, one group may be discovering some very important bonus benefits: women. Traditional thinkers say that women only want relationships - they're not interested in casual dating and would never judge someone on appearances alone. Yet 45% of Tinder users are women, and they seem perfectly comfortable with the app's low-commitment approach to relationships and reliance on physical appearance.

Tinder's non-profile profile offers up very little information (all culled from Facebook) about users, meaning it disproves a second common stereotype: that, unlike superficial men, women require detailed information about men before deciding if they're interested. The stripped down profile also prevents users from feeling exposed in an uncomfortable way they might on an online dating site. If you haven't spent hours on a meticulously crafted profile that digs into the heart of the "real you," rejection hardly feels like rejection.

There's also the message problem. Female users on online dating sites are famously bombarded with messages from admirers, an overwhelming experience that turns many off from online dating as a whole. But Tinder users can only receive messages from people they've indicated an interest in, and the app doesn't allow users to send photos (meaning unsolicited scandalous pics are kept at bay). It's a perfect solution.

And then there's the final plus of Tinder: it's fun. It manages to be silly, exciting, intriguing, and socially acceptable at the same time. Online dating has yet to crack that code.

How Smartphones Have Changed The Way We Date

Mobile
  • Monday, February 17 2014 @ 12:14 pm
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Our smartphones have changed the way we do...well, pretty much everything...and dating is no exception. Some people remain dating purists, committed to only communicating via phone call, abiding by the 3-day rule, and never, ever using an app to meet someone. Others have fully embraced the new technological era, and are probably swiping their way through matches on Tinder as we speak.

I have no doubt that both sides have valid points, but frankly I prefer to consult someone (or in this case, something) a little less biased: research. A new study examining mobile's impact on dating and relationships has shed a teeny bit of light on how our smartphones affect our love lives. Here's what the study found:

  • To call or not to call? That is the question. When asked, women tend to say they prefer men to call before meeting face-to-face, while men say they feel a call is too forward. The data, however, tells a slightly different story. Around 1/3 of both sexes agree that it's less intimidating to ask someone out via text, although 68% of singles say they still want to chat on the phone or in person to schedule dates. We modern techies typically type, but seeing as confidence is widely considered to be the most attractive trait in a partner, maybe the text is doing us a disservice. Perhaps we should opt for the proactive approach and pick up the phone.
  • Stop with the 3-day rule already. If things didn't go well on your date, put everyone out of their misery and end things sooner rather than later. Just do it like the nice, responsible adult you are, please - don't be one of the 50% of singles who said they would consider breaking up with someone they were casually dating with just a few swipes on screen, or the 24% who said they would end an exclusive relationship via text. On the other hand, if things went well, make your feelings clear in low-pressure way. A simple thank you text sent within 24 hours of a good first date keeps you on your date's radar and opens the door for further flirty conversation.
  • Your smartphone speaks louder than words. The iPhone vs. Android battle is fierce, and it turns out which side you fall on reveals insights into your personality and behaviors. Android users are apparently the politer daters - more likely to pick you up at home, pay for the first date, and send a post-date text. They're also more trusting of their partners - nearly 50% said they would allow someone they're dating to look through their phones!

So are smartphones good or bad news for our love lives? It's hard to tell. But what we do know is that they aren't going anywhere any time soon, so we're far better off learning to love them as another tool in our dating arsenals.

New Dating app Twine Canvas Launches in Time for Valentine’s Day

Mobile
  • Thursday, February 13 2014 @ 07:49 am
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  • Views: 2,836

Tired of the selfies you see populating dating apps like Tinder? Would you like to know a little more about the person before you start messaging? The folks behind Twine Canvas think you do.

The free new app allows you to create a visual "canvas" of pictures that show your interests and hobbies, rather than revealing photos of yourself to attract someone's attention. The idea behind this is simple: it allows people to begin to engage on a deeper level than just a superficial selfie or headshot - marketers are labeling it as the "anti meat-market app."

Twine Canvas is a brand new app, separate from the original Twine, also created by developer Sourcebits. After studying user feedback, the company decided to create a new app altogether rather than just revamping the old app.

Getting started with Twine Canvas is pretty simple. You download the app to your iPhone or iPad (no Android version yet), and login with your Facebook account. You can create your own "personality canvas" to add to the gallery, which expresses what you like to do or what your hobbies are. It's basically a type of virtual vision board, with a mosaic of user-generated pictures - from a cup of coffee (coffee lover) to a sailboat that shows you love to be on the water. You can also describe yourself in a few short words, shown underneath the canvas.

Then you can start searching through a gallery of other user's canvases to "like" them (swipe down for canvases of people you want to meet). You can adjust your filters to sort by age, gender, and location. If you both like each other's canvas, your profile photos are revealed and then you can start messaging.

"Twine Canvas adds creativity and personality to flirting by giving men and women a unique way to express themselves. When someone creates their canvas of likes, hobbies and experiences, it's far more insightful than a shallow selfie or an impersonal stat," said Rohit Singal, founder and CEO of Sourcebits.

The developers also claim that the app was inspired by the visual self expression of other platforms like Instagram, Pinterest, Whisper and Tumblr. They wanted to allow people a certain level of creativity and visual expression when it comes to mobile dating.

While daters might get frustrated with not being able to see what potential dates look like until they are mutually matched, it's an interesting idea to engage people visually as with Instagram. Now I'll be waiting for the Android version.

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