Statistics

We found some interesting statistics for OkCupid from the CEO Sam Yagan who did a presentation recently at the Digiday Data Marketing Summit.

Did you know that as of 2012 OkCupid has 10 million plus registered users who send more than 500 million messages each year. Last year they also had 68.3 million visits with which 13.3 million are unique. On average these visitors view 14.18 pages for an average time of 27 minutes and 59 seconds.

With the profiles and tests OkCupid keeps track of a lot of data. This data gives them information on their members demographics, psychographic, lifestyle and consumption habits which is ideal for advertisers who want to zero in on their target market. Like with Facebook, OkCupid is a free service that uses advertisers to pay the bills.

Lastly OkCupid says they have 3 key elements that define their success and they all revolve around their members. They are:

• Distribution of messages
• Recipient’s interest in message
• Keeping reply rates high

For more on this post you can check out the full slide show. To find out what makes this dating site one of the more recommended on the internet, please read our OkCupid review.

If you haven't heard of Skout yet, you probably will soon. The dating app has raised $22 million dollars and is poised to make a huge splash in 2012, but CEO Christian Wikilund doesn't plan to stop at dating. Skout is adding 40,000 to 50,000 new users on the app every single day and if Wikilund has his way, it will eventually become a global network on the scale of Facebook or Twitter.

In an interview with Business Insider, Wikilund described the history of Skout and his vision for the app's future. Skout got its start in 2007, before Facebook had a mobile product and location-based services were just starting to become popular. As a location-based mobile social network, Skout immediately stood out from its competitors. Skout was the first dating app for the iPhone at the time of its launch, and has since evolved into a more general service to meet new people and flirt.

"The mission for the company is to build a global network for meeting new people," Wikilund told Business Insider. "A year ago we had 30 million messages a month, last month we had 425 million messages. We were signing up a year ago 100,000 per month. Now we're signing up 40-50k users per day. Everything has been growing, basically due to a good product."

Skout's impressive growth has taken it through Hong Kong, New York, Japan, Berlin, LA, South Korea, and more. Wikilund attributes the success to Skout's ability to be whatever you want it to be. Looking to meet new friends? Skout can handle it. Looking to meet a lover? Skout can do it. Looking for long-term love? Skout can help with that, too. "Right now," said Wikilund, "50 percent of adults on a national level are single, but 80 percent of our users are single." Flirting is definitely on the Skout menu.

Using Skout is free for all basic functionality, but extra fun requires an extra fee. Users can pay to see who checked them out or to promote their profiles, but the vast majority of activities on the app come with a price tag of $0.

If all goes according to plan, 2012 will be a big year for Skout. The company plans to continue developing the product and spreading the word, and has plans to continue their growth on both the national and international stages. A major launch is also scheduled for this summer.

Spark Networks just released their first quarter financial results for 2012. Their revenue of $14.6 million for the quarter is up 25 percent when compared to last year. Unfortunately they still had a net loss which was $1.7 million (due to marketing costs). Jewish Networks posted $6.6 million in revenue with for the first time the Christian Networks beating them by having almost $6.9 million in revenue.

The average paying subscriber as a whole was up 36 percent when compared to Q1 in 2010. Spark Networks in quarter 1, 2011 had 240,706 subscribers. Jewish Networks was down 6 percent with 86,433 subscribers and Christian Networks was up 163 percent with 124,158 subscribers. The Other Networks saw subscribers decline by 23 percent to 30,115.

For the full 2012 Q1 release visit the Spark Networks News Room.

Related Story: Spark Networks Fourth Quarter 2011 Financials

It appears that online dating has become very popular in Brazil. There are currently 62 million singles living in Brazil and according to ComScore, 5.6 million of these singles visit online dating sites every month.

Plenty of Fish launched their dating service in Brazil last September and in 9 months they have grown to have about 80,000 Brazilian members logging in each day. This is a huge accomplishment and probably makes them the most popular dating site in Brazil. Since January of 2012 visits from Brazil to POF.com have increased by 64 percent.

To find out more about this dating site you can read our PlentyOfFish review.

What wins out on online dating sites: job status or social status?

Where are all the sensitive men hiding?

Those are the questions answered by two new dating studies, conducted by Lovestruck.com and Chemistry.com.

Lovestruck.com's new profile verification service, called "Lovestruck Verified," has revealed a significant difference between genders in what matters to members when authenticating their dating profile. Lovestruck Verified helps combat online dating fraud by cross-checking users' profiles against the 'Big 3' social IDs: LinkedIn, Twitter, and Facebook.

Lovestruck found a clear preference between genders for which types of verification were used. Male members are 36% more likely than women to verify their profiles, including their job titles, via their their LinkedIn accounts. Women, on the other hand, are 39% more likely than men to cross-check their photos, age, and relationship status against their Facebook accounts. Twitter is the least popular of the three options and shows no difference between the sexes. What does all that mean? It seems that men are more interested in verifying their job status, while women prefer to authenticate their social status.

In other online dating research, Chemistry.com ranked America's Top Ten Cities to Find a Sensitive Man in January, hoping to help single gals find a special someone around Valentine's Day. They found that the highest concentrations of sensitive men are located along the east coast, from Florida to New York, with three popular vacation destinations taking the top three spots: Pompano Beach in Florida, Roanoke in Virginia, and West Hollywood in California. Ann Arbor, Michigan, known for being a college sports town, ranked as the least likely place to find a sensitive man.

Dr. Helen Fisher, Chief Scientific Advisor to Chemistry.com, weighed in on the findings: Sensitive men, known as Builders, are traditional. They deeply value loyalty, duty, respectability and proper moral conduct. They want to do the "right" thing. Builders go way out of their way to keep their social relationships running smoothly. So they watch, listen, and gauge what they need to do to help others and they do it naturally. It's these chivalrous qualities that make a sensitive man."

Rounding out the top ten are:

1. Nashville, Tennessee
2. Buffalo, New York
3. Sarasota, Florida
4. Greenville, South Carolina
5. Wilmington, North Carolina
6. Indianapolis, Indiana
7. Staten Island, New York

For more information on one of the dating sites mentioned in this article, please read our review of Chemistry.com

Spark Networks fourth quarter and full year end results were released on March 1st. For the last quarter revenue was $12.9 million and for the entire 2011 year it was $48.5 million. The net loss for the reported quarter was $1.1 million which gave the year 2011 a total net loss of $1.6 million. As a whole revenue was up 19 percent when compared to 2010 and up 27 percent when quarter 4 in 2011 is compared to quarter 4 in 2010. This is in large part thanks to the Other Affinity Networks which saw revenue increase by 78 percent throughout the year.

Subscribers also grew 21 percent for the year and 32 percent in quarter 4 (when compared to the same quarter in 2010). Average paying subscribers for the entire company for quarter 4 2011 was 212,850. For the year the number of average paying subscriber was 196,850.

Spark Networks 2 big sites are JDate (which is part of the Jewish Networks) and Christian Mingle (which is part of the Other Affinity Networks). Subscriber and revenue remand flat for the Jewish Networks. Revenue for quarter 4 was $6.9 million with 87,101 subscribers. The Other Affinity Networks saw revenue of $5.9 million and 123,139 average paying subscribers for quarter 4, 2011. When compared to last year's quarter revenue increased by 114 percent and subscribers increased by 89 percent.

For the full 2011 Q4 release visit the Spark Networks News Room.

Related Story: Spark Networks Third Quarter 2011 Financials