United States

Dating conglomerate Match Group was ordered to pay $2 million USD to settle a civil lawsuit filed by Santa Cruz County involving the company’s practices when it comes to automatic renewals. Match Group app users complained of a confusing and difficult process when they wanted to terminate their accounts and were often unaware when the company automatically renewed their membership without notifying or asking them to do so.

According to The San Diego Union Tribune, the settlement was signed by a Santa Cruz Superior Court Judge in early July, and the company was ordered to pay civil penalties and victim restitution that amounted to $2 million. Match Group has also been ordered to change its renewal and termination processes to make them more transparent to customers, including getting consent from users via a checkbox before automatically renewing their subscriptions, and emailing customers confirmations of transactions.

“Consumers should be protected from practices that deceptively and unfairly force them to pay for something they don’t want,” L.A. District Attorney Gascón told Canyon News. “We want companies to thrive, but they should be mindful to not abuse technology tools to violate consumer protections.”

Bumble is set to debut Bumble Brew in New York City, its first brick and mortar branded cafe for people to meet or network while they eat, drink coffee, or share a bottle of wine.

The dating company had plans to debut its Brew location last year, but it got pushed back due to the pandemic. With Covid numbers dropping as vaccination numbers increase, and with the success of its IPO earlier this year, Bumble is rolling out the red carpet for the café’s debut and adding more items to the menu.

Bumble Brew is a partnership between Pasqual Jones from Delicious Hospitality Group and the dating platform, according to Bloomberg. The restaurant will be located next to Pasqual Jones on Kenmare Street in downtown Manhattan, and has been tweaked since its initial concept from “date-friendly,” shareable foods to a more robust menu, according to the partners.

Dating app Thursday has secured $3.5 million in seed money investment after launching in New York and London in May, according to Tech Crunch.

The dating app’s name comes from the fact that it’s only live once a week – on Thursdays, so users of the app will have to be sure to log on then if they don’t want to wait another week to connect with potential matches. Thursday goes live at 1:00am and closes at midnight each week, when all conversations and matches vanish. So, if you really want to continue with a match you made on the app, you have to commit and make plans quickly. 

The idea seems to be taking off, at least for now. A month and a half after its launch, the company said in a statement that it had 52,000 downloads, 110,000 likes were sent, and also reported 7,500 matches in a single day. The company also received more seed money than it had planned to raise.

Dating app OkCupid is offering more ways for LGBTQ+ users to identify themselves, and is rolling out the expanded offerings during Pride month.

OkCupid announced the move in a blog post, letting users know that by the end of June, there will be a dedicated space where LGBTQ+ users can choose from a list of over 60 identities to let other members know who they are and how they identify.

In addition to sharing their identities, users can also filter for the types of people or relationships they prefer, giving them more flexibility in their searches.

Hinge Vaccine Badge

Image: Hinge

Dating apps are offering vaccine stickers for user profiles in the U.K., so potential matches can know vaccination status right away before swiping right.

Tinder is offering an array of stickers, including “Vaccinated” and “Vaxing soon,” according to a report from BBC News. Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch will all be offering badge options for users to add to their profiles, in partnership with a vaccine push by the U.K. government.

The vaccination badge trend began for U.S. dating app users, thanks to a government initiative to get as many people vaccinated as possible. The Biden administration pursued a partnership with dating apps, hoping they would be a good way to reach out to younger people and give them an incentive to get the vaccine – i.e., they can brag that they did and potentially attract more matches.

People are flocking to dating apps, but as they swipe through profiles, many are basing their choice to swipe right instead of left on superficial factors like attractiveness and race. 

According to a new study, dating app users also make their decisions in less than a second, so their choices tend to be superficial, based primarily on photos. The researchers who shared the preliminary results of their study were Dr. William Chopik, an associate professor in the Michigan State University Department of Psychology, and Dr. David Johnson from the University of Maryland.

The researchers compared two different demographics and the results to see how dating app users of different backgrounds interact with available profiles, focusing on college students and working-class adults, on average in their mid-thirties. They found that men tended to swipe right more often than women, but most people overall did not consider any profile information, including whether someone was interested in a hookup or relationship.