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OkCupid has debuted a new global ad campaign “Out of Home” (or OOH) to celebrate people meeting in person again - but with a focus on inclusivity.

The creative was developed by Italian artists Maurizio Cattelon and Pierpaolo Ferrari in partnership with creative agency Mekanism, and features colorful depictions of OkCupid daters in celebration of their individuality. Website The Drum also noted that the new campaign is also a nod to the diverse user base on the platform. 

One ad reads “tree hugger” and features a tree growing out of a dater’s boxer shorts, watered by someone off-camera with a watering can. “Every single vaxxer” features a couple kissing, their tongues becoming one. And another reads “every single cuddler” with a couple embracing with multiple arms. Each of the ads has bold coloring and a rich array of ethnicities, genders, and sexual preferences. 

Dating app users flocked to dating apps during the month of July, setting a new record for activity and engagement, according to a recent study from Apptopia.

The app research firm has been collecting data since 2015 and found that active daily users on the most popular dating apps – including Tinder and Bumble – jumped to almost 15 million in July, an all-time high, as reported by Bloomberg. 

This follows news from media outlets anticipating a “hot vax summer,” where singles were getting ready to meet dates in person again after a series of lockdowns due to the Covid-19 pandemic. With the distribution of vaccines on the rise, especially in the U.S., U.K. and Australia, dating app users were getting vaccinated and flocking to apps to connect and schedule dates. 

Apple has pulled a new dating app for unvaccinated people from its store, stating that the app was spreading misinformation about Covid-19 and vaccines.

According to PC Magazine, the app “Unjected” was initially reported to Apple by Bloomberg, who contacted the company when the dating app added a new social feature where users could publish their own posts. Many Unjected users began to add content containing conspiracy theories and misinformation about the pandemic and vaccines. This violated app store rules, which bans entertainment and gaming apps from using Covid-19 as a theme.

Apple told PC Magazine that Unjected broke other app store rules, too, namely by telling its users to avoid certain Covid-related words like “vaccine,” “jabbed,” and “microchip” because this might lead to the app being flagged and potentially banned from the store, which eventually it was.

Google is cracking down on so-called “sugar dating” apps in its Play Store, and will shut them down as of September 1st.

The search engine behemoth has carried dating apps that offer “compensated sexual relationships” in its store, but in the push to crack down on these potentially exploitative apps, the company has now issued a strict policy for its store. Google is making other safety and security changes too, including a new initiative to shut down inactive developer accounts, according to The Verge.

Google made the announcement without specifying why it’s taking these actions now, but The Verge points out that it could be related to the FOSTA-SESTA legislation which was enacted in 2018, “which removes Section 230 protections for content that ‘promotes or facilitates prostitution.’” There has been a recent crackdown on platforms that deal in online sex work. 

A new study from Pew found that almost half of dating app users still have concerns about safety and security, even as popular apps are starting to address these concerns with features like background checks.

According to the study, 46 percent of Americans view dating apps to be unsafe, for three main reasons. They are primarily concerned with other app users lying and misrepresenting themselves, as well as with people who set up spam accounts. They are also concerned about receiving unsolicited explicit messages or photos, all pervasive problems.

Apps have begun to address these issues. Tinder launched a background checks feature in recent months so users could check out matches before agreeing to meet. Dating conglomerate The Meet Group debuted face verification badges that are powered by AI technology, so that users could offer verified profiles. Bumble also debuted a new feature that uses AI technology to blur unsolicited photos that contain graphic and lude images, so its members don’t have to see the photos in order to report them.   

Google has revealed that searches for dating content have reached a five-year high, thanks in part to the growing interest in dating apps during the pandemic.

According to a report from NPR, the most popular dating search term, at least in the Washington D.C. area, was “how to date,” indicating that people are gearing up for meeting in-person again after a year and a half of lockdowns. Searches for “top dating apps 2021” also exploded 3400 percent over the last month, and “dating apps for older people” rocketed up 3500 percent. 

Dana Balch, a spokesperson for Tinder, told NPR that the app has seen some of its highest swiping days in the spring, when daters were gearing up for what was dubbed a ‘Hot Vax Summer.’ "I think this is really coming from a place where people want to connect with others during a time when they've felt isolated," she told NPR.