Features

Dating service Match has quietly added some impressive new features to help singles stay in better communication, especially as the pandemic forces people to stay at home.

The app now allows users to message with their best recommendations each day without having to pay or subscribe to a paid service, which is an interesting move since previously Match members always had to subscribe to be able to send messages to other members no matter how well they matched. This move brings Match closer to it's sister brands like Tinder and POF (all are owned by Match Group) which uses the freemium model. These popular dating services allow their users to message for free but, users have to pay to upgrade their account to enjoy premium features like finding out who has liked their profile.

In addition, the app has rolled out some other key features, including:

Face to Face, Tinder’s new in-app video chat feature, is rolling out around the world this month. The opt-in only feature was tested earlier this year in select markets, and now will be available in countries where the Tinder app is active. 

In order to use the new feature, a Tinder user has to be matched with someone and they both have to opt-in to the service to enable it. If someone you liked does not match with you, then Face to Face is not available to use with that person.

Facebook has announced the launch of Facebook Dating in Europe and the U.K. following a nine-month delay from its original debut, which was scheduled for Valentine’s Day.

The new service is part of the larger Facebook Platform, and operates much the same as it does in the U.S. and other parts of the world, according to Tech Crunch. Users can pull photos and Stories from Instagram to populate their profiles. They can also use the Secret Crush feature to identify Facebook friends and Instagram followers that you are interested in without them knowing. If you both choose each other, then you are matched and can begin chatting – otherwise, your secret crush will never know you chose them.

Dating app Bumble announced the addition of three new COVID-related profile badges that users (it is unclear if this is just for users in India or all users) can choose from to indicate how socially distant they want to be on a date.

The three badge choices are virtual, socially-distanced, and socially-distanced with masks to clearly identify their comfort levels with dating during the pandemic. Company executives told The Hindustan Times that this alleviates the awkwardness of conversations surrounding COVID-19, and how each dater feels about interaction.

Dating app Hinge has partnered with popular meditation app Headspace to help daters calm their nerves before going on a date. Plenty of Fish also announced their partnership with Shine, a popular self-care app designed by women of color, to help users take care of themselves during this stressful time. Both dating services are owned by Match Group.

The Hinge and Headspace partnership will offer pre-date meditations that Hinge users can access directly at hinge.co/headspace at no cost. Each meditation lasts about six to seven minutes and is intended to address a range of potential pre-date emotions, from “self-doubt” to “negative self-talk” according to Mashable.

The page to access the meditation also includes a link to Headspace’s website, where the company lists resources for help with mental illness through a variety of hotlines, accessible for users around the world. There is also a helpful “how to meditate” guide if you are new to the practice.

The Meet Group has announced that it has added a 3D face authentication-powered verification badge to its platforms. The new badge will use AI technology in authenticating that the account belongs to a real person.

The activation process begins when a user chooses the badge, prompting them to take a selfie in that moment. The AI software from FaceTec then scans and confirms the authenticity of the selfie to “confirm the user’s physical living presence, and perform age estimation” according to Mobile ID World. This is a strategy to prevent underage users and those who engage in catfishing with fake profiles from using the app.