General News

In 2005 Great Hill Partners bought about 25 percent stake in Spark Networks. Just recently we learned that the PE firm offered to take Spark Networks private and buy all the shares it does not own. This would cost them about $64 million USD. Spark Networks announced their intentions to evaluate the acquisition proposal.

Spark Networks stock in 2008 was worth about $131 million. Since then they have struggled and seen their value drop to about $84 million. Spark Networks flagship dating site AmericanSingles.com during this time saw a huge drop in membership numbers (it has since been renamed Spark.com). Other dating sites they own like JDate.com have remained strong though.

Great Hill Partners stated that if they took Spark Networks private, the company could then focus on long term growth without worrying about pleasing stock holders with short term profits.

For the full story read Gigaom.

7,152 members over 12 hours participated in a poll at Smooch.com which looked at infidelity. On average 35 percent of participants said they had been unfaithful to a partner at some point in their life. When you split the results by gender, men came out much worse at 41 percent while women were at 29 percent.

It was also found that as men age; there is an increased chance of them being unfaithful. Men aged 18-24 averaged 31 percent of who have cheated on their partners, while men over the age of 60 were at 44 percent. Men who are more educated also on average cheat more. Over half the participants, 54 percent, who have a masters degree have been unfaithful. Men with no formal education came in at 30 percent.

As matter fact, the more attractive a man is the more likely he will cheat:

• 47 percent of athletic men
• 65 percent of men with high salaries.
• 43 percent of men over 6 feet.

Drinkers are also more likely to cheat at 49 percent and surprisingly 85 percent of men with full beards admitted to being unfaithful to a partner at some point in their life.

For more on the story read Response Resource.

With OKCupid's recent media buzz over their statistic filled blog posts, it seems to have garnered them some more attention and not all of it is good. One college aged woman wrote about her experience on OKCupid and said:

Stupid, stupid Cupid. This addictive, pixelated piece of crap has robbed too much of my time; time spent reading incoherent, innuendo-ridden messages ...

She wrapped up her post by stating "Don't join OKCupid.com". Her main complaint seems to be that all the guys on the dating site just want to have sex.

Was she being fair to OKCupid? I don't think so. For one thing, I think her expectations were off, especially because of the signals she was sending out. For example, after joining OKCupid and creating a profile she states:

Then, we moved on to uploading pictures. These pictures had to be HOT. We’re talking steamy.

Just like at a club or bar if you dress hot and steamy you're going to attract a certain type of guy, online dating is no different. I'm not saying your profile photo shouldn't be attractive or even a little sexy; it's just if you dial it up too much you should realize the type of guys you are going to attract, the ones looking for a one night stand and not necessary a relationship.

To find out further details about this dating site, read our review of OKCupid.

I found a news item on the eHarmony blog that was interesting. Researchers at UC Berkeley teamed up with a dating site to find out how important the photo headshot is for a dating profile. For both genders, researchers found that a photo in a profile was necessary for a member to be deemed attractive. Researchers also found that participants of the study said that the actual content of the profile was then used to determine if the member in the profile was a possible match and deserved to be contacted. The photo is the hook, but it is the content in the profile and how the person portrayed themselves that is the deciding factor for communication.

Finally, once the two online daters met face to face, looks became the least important predictor of a long term relationship. The overall attraction and the "connection" were deemed most important.

Find out more on the eHarmony Blog. For further info about this matchmaking service, read our eHarmony review.

I have just spent the last couple of hours updating and reformatting our Online Dating Industry Facts and Stats page. The main problem with the page was, it was getting way to long. With this in mind, I have moved all the online dating services information to their own pages. This cut the initial page size by about 80 percent. It also allows me to easier add new dating sites to the list in the future.

The one thing I wasn't sure on was how to deal with multiple dating sites owned by one company. I wanted to standardize everything with each dating site having its own page. The problem with this approach is a lot of the information released by these companies tends to be consolidated (they show the results of the company as a whole and not by each individual dating site). What I have done then is a bit of a compromise. The dating site which is the flagship of the company will get a facts page. Include in this facts page will be information not only about the dating site, but about its parent company and possibly other dating sites owned by that company. If I do get enough information for another dating site owned by the same company I will then move it to its own fact page (like how Match.com and Chemistry are). This is how I have decided to handle this issue for now, but it may change in the future.

Another new thing I added for each fact page of a dating site was a page to display traffic estimates. These can be accessed through the dating sites fact page. These traffic estimate pages include data and graphs from 3 different sources, Alexa, Compete and Quantcast. Since no single source is 100% accurate, having the traffic data all on one page makes it much easier to average out the estimates.

The next thing I have planned for our Online Dating Industry Facts and Stats page is more information about other dating sites. Expect to see data soon for PlentyofFish.com, Lavalife and Perfectmatch.com.

Since Zoosk received $30 million in funding in December (see Story), their dating site traffic has increased by 3 times according to Compete's estimate. In the graph below it shows that in August of 2009 unique visitors had just crossed the 500,000 mark for Zoosk. In January of this year they had reached 2.7 million unique visitors.

It looks like Zoosk is spending at least some of the money they raised on advertising to increase traffic to their dating site. In an interview with Online Personals Watch, Alex Mehr, CEO Of Zoosk also mentions that their dating site has just reached 50 million members. Just 5 months ago Zoosk members numbered around 40 million. That is a lot of growth, which goes to show how using Facebook and its users to spread information about the dating site has really worked for them.

For more information on this dating site, read our Zoosk review.