The Facebook Economy

General News
  • Saturday, March 13 2010 @ 01:06 pm
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Facebook is estimated to have earned $635 million in 2009 and is expected to earn $1.1 billion in 2010 (see Story). Most of Facebook's revenue comes from performance advertising on their site and by selling virtual gifts.

A lot of companies rely in part on Facebook with some relying solely on Facebook as either a platform for their service, or as their marketing tool. The Guardian wondered aloud how much this whole economy is worth. They conservatively estimate it at several billion, but they also ask an important question. Can the Facebook economy continue to be viable, or is it a bubble that may burst sooner than we think.

In my opinion Facebook has done remarkably well. While they haven't been big earners in the past, they certainly have become a big part of a lot of people's lives. Facebook is popular with everyone from teens to business professionals and it's most important feature is, it allows people to make real connections. As long as people continue to do this, Facebook will prosper. Plus, with companies like Microsoft backing them, their continued desire to improve their technology, and with the popularity of services they offer to other websites like Facebook Connect, I am sure Facebook will be around for many years to come.

For information on a dating service which is part of the Facebook economy, read our review of Zoosk.