Searching

That's the question posed by Cliff Lerner, founder and CEO of SNAP Interactive, in a recent article on HuffPost.

Personally I like to think we've already decided that online dating is cool, but maybe I'm just trying to make myself feel better. Maybe the rest of the world isn't as on-board with the idea as the social and professional circles I run in. For those people, Lerner says, the launch of Graph Search could make all the difference.

When Graph Search was announced, online dating sites went a little bit insane. Some feared that because it could meaningfully connect singles through friends and common interests, it would mean the end of traditional dating sites. It even includes the option to search by "relationship status," making it clear that dating is a key element of the new feature.

"The concern," Lerner explains, "is that singles will gravitate more and more towards Facebook for their online dating needs since Facebook already has superior data and profiles and now is offering enhanced friend and interest-based search and matching functionality for singles."

But fear not, online dating sites, because Lerner also says that line of thinking "couldn't be more wrong."

Facebook's Graph Search could be a valuable opportunity for dating sites. Currently only 1 in 5 singles visit a dating site each month, and the biggest opportunity dating sites have for growth is to crush the stigma associated with them once and for all. The best way to get that remaining 80% of singles to log onto online dating sites is to make it seem as normal as possible.

Enter Graph Search, which subtly blends online dating functionality into the Facebook experience. With the addition of "social dating" to Facebook, a brand new crop of singles is being introduced to online dating in an understated, but effective, way. And once they get a taste of what it has to offer, there's a good chance they'll turn to online dating sites to get more out of the experience.

Voila - Facebook Graph Search might actually be doing the online dating industry a favor, not driving a nail into its figurative coffin.

"It's only a matter of time before the online dating industry says a huge "thank you" to Facebook for removing the online dating 'stigma,'" writes Lerner, "and thus enabling millions of more singles to enter the 'online dating' market, which will ultimately expose many new millions of singles to destination dating sites."

Sometimes when there are seemingly endless options available to us, making a decision can be difficult. Having too many choices can work against us - the more we have to choose from, the more overwhelmed we feel and the less informed choices we make.

Such is the case with online dating. While it brings us constant opportunities to meet new people, it can also give us a "grass is greener" complex. Here's how it works: No matter how great the person is sitting across from you, you think there might be somebody else who's even better. So you don't pursue this woman you find so attractive simply because you want to keep your options open. Instead, you go back to your online search and look for more matches to contact, more dates to pursue. You've become a serial online dater.

While this might make dating more exciting, you're making a sacrifice - you're actively choosing not to pursue or cultivate a relationship. Until you decide to stop your endless search and focus on the person sitting across from you, you'll never get to the relationship part of dating.

It's pretty easy to go online and search for dates, so it's no wonder some of us use online dating to avoid any type of commitment. Especially if you're heart is broken. Maybe you feel like the people you love cheat or abandon you, so why would your date be any different? The problem is, if you don't give someone a real chance, then you'll never find out if it can be different.

If you're a serial dater, you also might be thinking that you just haven't met "the one" yet - the elusive woman or man who sweeps you off your feet, who is so much more beautiful, successful, adventurous, funny, etc. than anyone you've dated so far. It's just a matter of time, right? Not so much. The truth is, you're not giving the people you're meeting a real chance. You haven't taken the time to get to know them and see if there is a real connection. Instead, you're relying only on chemistry or infatuation or unrealistic expectations, which aren't great barometers of long-term relationship success.

And if you are constantly analyzing your dates, looking for faults? You'll never find that "perfect" person, because everyone comes with some sort of history or baggage or preconceived notions, including you. It's important to be honest with ourselves about who we are and what we bring to the table, faults, weaknesses, strengths and abilities. We are all wonderful in unique ways, and we are also human beings.

Instead of serial dating, try making a real effort with the next person you ask out. It could make all the difference.

When you first sign up for an online dating site, it can be intoxicating - or overwhelming, depending on your perspective. All those choices! You’ve heard that there are plenty of fish in the sea, but suddenly you’re getting a true glimpse of what that can mean - zooming out until you’re looking at an entire ocean (and knowing you’re still only seeing a tiny fraction of what’s really out there). As tempting as it can be to just dive in or shut down altogether, remember that there are actually perks to zooming back in, and taking profiles just a few at a time.

First and foremost, there’s a glazing effect - meaning your eyes get glazed over after viewing a few too many profiles at once. Everyone starts to seem the same. Furthermore, your first-contact emails start to seem the same, too. We might all be tiny ants in this big ol’ world, but hardly anyone is comfortable being constantly reminded of it; nothing accomplishes that more than a copy-and-paste email.

Once everyone starts to sound the same, it’s even harder to keep track of those profiles you’ve viewed. Maybe someone caught your eye the other day, but you had to run out on an errand and didn’t have time to contact them then. Now, unfortunately, you can’t find their profile! You thought you remembered their name, but apparently not. And retracing your steps is next to impossible. It’s hard enough finding someone who really piques your interest, but potentially losing them before you’ve even sent an email is doubly frustrating.

An entire site of potential matches can be daunting, so a good way to manage profiles in small amounts is to make good use of your custom searches. Perhaps one day you look up a specific interest or keyword. Don’t bounce from once search to the next - you’ll only potentially confuse yourself. Instead, limit yourself to one or two specific searches a day, and commit to really reading those profiles. Keep a blank document open and list your keywords, as well as profiles you’ve found interesting (their usernames, perhaps with links to their actual profiles). Later on, if something seems vaguely familiar (maybe even on another site), you can at least check whether they’ve grabbed your eye before.

There’s nothing wrong with taking a broad approach to perusing profiles, but sometimes it can be difficult to give profiles the attention they deserve when you’re overwhelmed by the numbers. It’s fine to send out several first-contact emails - after all, it’s akin to saying hello - but make sure you can handle, and recall, those you’re contacting!

It's Just Lunch in the San Francisco Bay Area is offering their clients a new option for a membership. It is called "Private Search Membership". Along with the traditional matchmaking services that the single will receive when opting for this membership, matchmakers at It's Just Lunch will actually broaden their search beyond the members of It's Just Lunch and search the entire Bay Area to find a suitable and quality match for the member. Along with the Private Search Membership, members will also receive date coaching.

For more information on the story you can read the press release and to find out more about this popular matchmaking service, please check out our It's Just Lunch review.

We heard that OkCupid has sent some emails out to their better looking members letting them know that they have been placed higher in the search results because of their attractiveness. They will also be matched with other members of similarly rated attractiveness.

Say it isn't so OkCupid!

For a dating site which prides itself on its unique way of matching singles through the use of quizzes, this approach makes OkCupid seem more like a hook-up site instead of a dating site which values real relationships. Obviously attraction plays a role in relationships but to automatically push a profile higher because of how well a photo is rated seems one-dimensional.

To find out more about this dating site, read our OkCupid review.

Online dating can be tough to begin with, but what if your religion (or lack thereof) isn't very popular? Everyone deserves to find their special someone, no matter if you are atheist, agnostic, Buddhist, Pagan, Wiccan, or even a Jedi.

Set Up Custom Searches

You may find that the standard searches set up by your dating site of choice do not give you exactly the kind of people you'd like to meet. You'll want to make a custom search that includes your normal search criteria (age, distance from you, etc.) as well as their religious beliefs.

If It's Hard To Find Matches...

If you're looking for someone who shares your beliefs (or non-belief!), sometimes you get very, very few search results. Your first step is to expand your search radius a bit - add another 20-50 miles and see if you can snag a few more matches in your search net. You could also loosen up on some of your other criteria. Maybe tweak the age limit a bit or the body type. Play with your other criteria and see if more people show up for the party.