Studies

Match.com released a interesting study on April 20, 2010 about America's dating behavior. Back in 2009 and early 2010 Match.com commissioned Chadwick Martin Bailey to conduct 3 studies. With these studies, 3 surveys were created to collect data:

• Marriage Survey - A survey of people who were married within the last 5 years.
• Online Dating Survey - A survey of people who have used dating sites within the last 5 years.
• General Survey - A survey of people who are single or are in a new relationship.

Over 11,000 people participated in these surveys. All are 18 years or older and live in the United States. The General Survey's participants also had income of at least $30,000.

From these surveys Chadwick Martin Bailey (CMB) concluded several interesting findings.

Marriage Survey - 7000 participants

• 38 percent of couples who married in the last year met through work or school.
• 27 percent of couples who married in the last year met through a friend or family.
• In the last 3 years (and year), 17 percent of couples who married met on a online dating site. (1 in 6 couples)
• Bars, Clubs and other social events counted for only 8 percent of marriages.
• Churches counted for 4 percent of marriages.

Online Dating Survey - 3000 participants

• Match.com counted for 30 percent of all marriages of people who met on dating sites. The 2nd ranked competitor was at 16%, followed by the 3rd at 15 percent.
• 35 percent of Match.com members had a relationship of 3 months or more. The 2nd ranked competitor was at 17%, followed by the 3rd at 16 percent.

General Survey - 2525 participants

• 20 percent of single people have dated someone they met on a dating site. (1 in 5 singles)
• 20 percent of people in a new committed relationship met on a dating site. (1 in 5 singles)

Click here (pdf file) for the full Match.com and Chadwick Martin Bailey study. To find out more about this dating site, read our Match.com review.

If you missed installment one of this article series on OKCupid’s report on age-based dating practices, click here to read OKCupids Asks: Why Aren’t Men Into Older Women?

According to OKCupid, men are pretty much missing the boat when it comes to the women available in the dating pool. Why? Because they skew their age preferences toward women significantly younger and pay little attention to those even marginally older. Men would do much better, they say, at meeting their goals for a healthy, happy relationship if they didn’t rule out the “older woman.” OKCupid used a sample set of 100,000 female users in their study and narrowed down the case for older women into three key areas: sexuality, attitude and looks.

It’s incredible what OKCupid’s user data revealed about sexual preferences for the female population. The original post has a really cool “heat map” that shows, by sliding a slider from age 18 to 40, how female users’ sexual preferences change with age. The younger lean towards preferring sex once per week, while that preference distinctly changes as you approach and move beyond women in their 30s. (Guys – take note. No more complaints about lacking an active sex life if you’re ruling out women who may be a bit older than you!)

Older women also have healthier perspectives on sexual issues like contraception and STD testing according to the post, with older women feeling more strongly about protected sex and frequent STD testing. In a nutshell, younger females seem to want less frequent sex, do it unprotected and are less interested in regular STD testing. (Guys?)

The overall attitude of the older woman is better adjusted as well, according to OKCupid. Their member profile data indicated that women in their 40s have significantly high levels of self-confidence, are happier with their lives overall and feel that the best days of their lives are ahead of them. Now that’s a refreshing outlook, isn’t it? If you’re worried about getting marched to the altar, however, fear no more. 96% of women in their 40s are content being in a relationship that may not end in marriage, but only 62% of 18-year-old women can say the same.

The final area of comparison: looks. OKCupid cites a misconception that women become less attractive as they get older. They also rule-out those who are in long-term relationships or already married and may tend to pay less attention to their appearances. They concluded: women are equally as attractive, regardless of age. Want a real shocker? Check out the fabulous photos of actual OKCupid users at the end of the article. We think you’ll have a hard time guessing who’s the “older woman!”

Bottom line for the guys: maybe you want to take another look at your age preferences in your online dating profile. If you’re willing to pass up a great sex life with an attractive woman with a killer sense of self-confidence, well – your loss! But they’re out there and waiting – all you have to do is click. For more information on the dating site, check out our review of OkCupid.

Popular online dating website OKCupid recently dug into its member base and asked the question: why are men not seeking women of their equal age or older? According to their post-Valentine’s Day blog entry, the typical user on their site aged 22-30 states age preferences for female matches to be younger. Now, that was worth a deeper look by their staff and what they found might surprise you.

OKCupid’s user base peaks at about 7 million users aged 24 and drops significantly as age increases. This could simply be a factor of OKCupid having developed into an online dating site that caters to a younger crowd or that membership over age 30 decreases because people in those age brackets are in relationships/married. So herein lies the question that OKCupid set out to answer: why are older women on the site having a more difficult time matching-up than their male counterparts?

It all comes down to age preferences stated in the male user’s online dating profile, they say.

While the male to female user ratio on OKCupid stays fairly balanced across the age brackets, men consistently indicate in their user profiles that they prefer dating younger women. While they do indicate that they are open to older women, it’s with much narrower limits. For example: OKCupid’s average 31-year-old male user sets his age range preference for women as 22 to 35 – a full nine years younger but a mere 4 years older. And here’s the shocker – as male age increases, age preferences toward younger women skew even further. They give the example of their median 42-year-old male user typically looking for women up to fifteen years younger but only three years their senior.

Interestingly enough, when OKCupid flipped the coin, they found women to be much more tolerant of age ranges. Women on the site typically message those younger and older than themselves with equal frequency. They also become more open to dating older men after age 29 according to messaging practices tracked on the site.

So with the skew in view, where does that leave men and women in the quest to find a match when age enters the equation? Check out the second installment of this article: OKCupid Says Men Are Looking for Older Women and Just Don’t Know It. For more information on the dating site, check out our review of OkCupid.

One of the stumbling blocks for members of dating sites is that fact that people can be deceptive online. In "real life", people can obviously be deceptive as well, but at least the other person can read nonverbal cues to help in determining if they think that the person they are talking to is lying.

Jeffrey T. Hancock, a communications professor at Cornell University gathered hundreds of active online daters in New York City to see how far people went in lying on dating profiles. The researches downloaded the peoples profiles and compared the information with verifiable data. This included physical attributes that could be gather on the spot like, height and weight, as well as income information which they could later look up. What the research found was white lies are common. 8 in 10 people had a small fib on their profile. This include things like their height being off by an inch or so, too their weight being 10 pounds over what they specified. Major lies like someone's marital status, were found to be rare.

Women also tended to lie more about things men care about. The most common was about physical attributes. Men lied as well, but usually on things that indicated their status in life, like income or occupation.

Most of these deceptions were not intended to be malicious. People usually lied about things that they see, they may be lacking in. If they ever meet a person in real life who had read their profile, they hoped that they would be interesting enough, that the other person would over look any deceptions.

Hancock also suggests, in which I agree with him on, is

as online dating sites are woven into social networks -- where people are linked to a web of real references -- instances of exaggeration will decrease. But even then, he says, people are still likely to present a version of their best self, even if that's not quite who they are today.

For more on this story, you can read the Washington Post.

Self Magazine did an informal survey of its female readers about internet dating, casual sex and porn. It doesn't say how many people took the survey but let's take a look at some of the results anyways.

Question: Who is using an online dating site?

• Age 18 to 25 - 29%
• Age 26 to 35 - 52%
• Age 36 to 50 - 51%
• Age 51 and older - 68%

We first learned about the study to find which gender is pickier when it comes to dating in July (see Story). In an article from Live Science we learned a few more details about this speed dating study by Eli Finkel and Paul Eastwick of Northwestern University.

The studies participants were 350 college students who were divided into 15 speed dating events. Each student went on 4 minute speed dates with about 12 singles of the opposite sex. After each mini date, each student would rate:

• How much self confidence they felt.
• Romantic desire for the person on the date.
• The romantic chemistry that the participant felt existed between them.
• Would you like to see this person again?

After the data was compiled from the speed dating events, it was found that the daters who rotated around the room to each participant who was sitting, that they experienced greater romantic desire and chemistry. This means the people who went from person to person were less selective than the person sitting waiting for the next date in the rotation. The study further confirmed that this fact was true for both men and women. Finkel & Eastwick concluded that it was the act of approaching, or being approached by a person, which determined who was more likely to be more selective in determining a partner.

If speed dating is of interest to you, check out our Speed Dating Services category for all dating sites that offer online and off speed dating events near you.