“It’s not just online dating I’m opposed to,” I once heard someone proclaim. “It’s all dating. It’s just so artificial. Like something from another time.” Sure, this scoffing might rankle a little (would that everyone found love so easily that dating were completely unnecessary!) but rather than dismissing the comment out of hand, let’s consider it.

“Dating is like something from another time.” When you consider the courtship and dating practices from other times and cultures, you might conclude that they’re usually born from necessity. In cultures where, say, genders were completely separated, there wouldn’t be much daily interaction. Thus, something a little more heavy-handed like matchmaking might seem a more natural conclusion. As times become more modern, people interact at school or at work. Supervision is less necessary, but because you meet under “non-relationship-seeking” circumstances, you still need time to assess your compatibility one-on-one. As such, you get “going out,” which is less formal than dating because the getting-to-know-you part has happened bit by bit somewhere else.

But what if you’re not in school anymore? What if you work solely with people who are all married or dramatically out of your age bracket? What if you don’t share interests with anyone in your day-to-day life, or even sexual orientation?

The reason online dating has evolved and is growing in popularity is because dating is not “something from another time.” It’s the latest answer to an eternal problem. Falling in love is still entirely natural - it’s meeting people in the first place that causes us the most problems!

Ultimately, there’s not much difference between meeting someone at work, at church, serendipitously at the grocery store, or through an online dating site. You’re “looking for love” the entire time. In fact, online dating could be considered the superior option: you’re not waiting around for a serendipitous moment. You join groups or clubs solely for the enjoyment, not the possibility of meeting someone. You can focus more at work. Online dating may be “artificial” but no more awkward and artificial than meeting someone new has always been. Instead of fighting romance, why not pursue it in the most straightforward way possible?

Oh, Ashley Madison...what a confusing phenomenon you are.

On one hand, I am a firm believer that monogamy is not for everyone and a strong supporter of open relationships of all shapes and sizes.

On the other hand, my support of (ethical, honest) nonmonogamy has made me even less tolerant of those who don't choose to be ethical and honest about their extracurriculars.

On a third hand, my entrepreneurial spirit can't bring itself to completely condemn someone who saw a hole in the market, filled it, and is no doubt raking in the big bucks because of it. People are going to cheat whether or not I like it - someone might as well be making money off their infidelity.

Ashley Madison has been celebrating successes left and right so, begrudgingly, I think I might have to let the third hand win out. Maybe part of me is just bitter I didn't have the idea first.

In July, the infamous cheating website reached a major milestone: its 20 millionth member. And here's the real kicker: that makes its membership larger than the entire population of New York State. The 20 millionth member comes after a year of unprecedented growth for the site which, says AshleyMadison.com CEO Noel Biderman, "proves that infidelity is a universal business."

Just how universal? Ashley Madison is one of the fastest growing dating site, with one new member joining every six seconds. The dating service has also experienced an increase of over 15% in mobile usage a year and expanded to include Ashley Madison Blackbook, an app that allows affair seekers to maintain anonymity beyond emails with a private phone line for discreet texting and phone calls.

More recently, Ashley Madison is expanding its global reach (already 27 countries) to include Japan, the site's first launch in Asia. As of July 1, 2013, four days after it debuted in the new country, Ashley Madison Japan had already logged 230,000 visits and 70,000 members.

"This might be bigger here than in America," Biderman told The Wall Street Journal. "We totally underestimated the desire here." The biggest challenge the site faces now is marketing - word of mouth isn't exactly a viable option when users are looking to keep their cheating under wraps. "We're going to position ourselves as a marriage-saving site," Biderman added, "a social network for married people. I think they'll understand that concept."

A 'marriage-saving site?' If you say so, Biderman, if you say so. After all, who am I to argue with the man who proudly announced that his company has "become the 'Kleenex of cheating?'"

Friending someone on Facebook before your first date might be more acceptable than you think, according to a recent survey by Mashable.com.

One out of four people send a friend request before the first date, according to the responses of 3,000 participants who were asked what they found acceptable in regard to dating in the digital age. Roughly 39% of college-aged participants friend request before the first date, but then the number drops to 26.2% for 20-somethings and 16.4% for those in their thirties. For all ages, only 12.5% prefer to wait until you mutually decide on relationship exclusivity.

So what does this mean for your Facebook profile? Since friending early on in the dating trajectory seems to be the trend, it's important to know what you post on your page and make sure to adjust your privacy settings. If you've been ranting about your awful ex boyfriend or posting drunk photos with your friends, you might be putting off potential dates. Most of us don't take the time to filter each post, but if you're choosing to friend virtual strangers before you've even started to date, you might want to consider the importance of your digital first impression.

And what about announcing your relationship status on Facebook? As it turns out, women are slightly more reluctant than men to do so. Almost 79% of women say they must be mutually exclusive in a relationship before posting, whereas only 63.5% of men agree. Over 19% of men say that they would become Facebook official after multiple dates compared with only 10% of women.

Do you check your phone on a date? Has it become a more acceptable practice? Not really, according to respondents. Over 50% say that you should never check your phone on a first date, or only if it's an emergency. However, 37% are willing to check their phones if a date has left the room. No age group was okay with checking your phone whenever you wanted while on a date.

Another statistic that was intriguing: despite our culture's increasing preference for texting vs. calling someone, more people in their twenties, thirties and forties prefer a call over a text from someone they just met and who might be interested in dating. There was a bit of a gap among the age groups however. Twenty-three percent of women in their twenties preferred a phone call compared to 15% who thought a text message was acceptable. But for women in their forties, 47% felt that a phone call was an acceptable way to follow up with someone compared to only 7.7% who felt that texting was okay.

Dating apps are fast becoming the rage among young singles, especially location-based apps like Tinder, typically used for the purpose of hooking up. But a new service called Twine aims to do things a little differently.

Instead of scrolling through photos to see who's "hot or not", like Tinder, Twine pulls information from your Facebook profiles and matches you with other members nearby based on mutual interests. Oh, and they also blur out photos so that you can start chatting and flirting first, and then decide if you want to reveal your pics to each other later.

While this might sound like a waste of time to daters looking to meet someone quickly, many women tend to shy away from location-based dating apps, which doesn't help the odds if you're a man. Females (more than males) get barraged with invitations from potential dates, and because of the overload of guys virtually approaching them, they are less likely to engage. However, with Twine, everyone has to work a little harder, which makes it that much more engaging, and potentially that much more appealing to female users.

Another great aspect of Twine's strategy is that it aims to cut down on spam and fake profiles. One way it does this is through gender restrictions. Men and women using the service must be represented in equal numbers, so if there are currently more men signed up than women, new members will be put on a waiting list until more women join. Also, users aren't allowed to upload their own photos, they are instead pulled directly from your Facebook profile, so you can't post a picture of someone else.

Other dating apps have launched recently that are also focused on delivering more quality matches. One such app is At First Sight, which provides short video profiles of members to scroll through. With this app, you're getting a feel for what the person is like, how he sounds, what gestures he uses - rather than just a static photo - which helps when making a decision about whether or not you want to meet someone. (It also helps filter those fake profiles.) When I downloaded it however, it was a little clumsy to use. The videos are presented in a chain, and you can keep scrolling down until you find someone who interests you, which means you might stop and start several different video profiles. I do like that each person chooses a question to answer, rather than just a free-flowing format.

Regardless of your preferences, dating apps are here to stay, and might well be the most popular way to meet singles in the future. Even traditional online dating sites are developing their own apps. Either way, isn't it good to have more opportunities to meet people, no matter how you do it?

Once upon a time, in a galaxy that now seems far, far away, online dating was considered the last refuge of the hopeless. It was something to be ashamed of, a final resort for people who had exhausted all other opportunities for finding love. (And secretly, we didn't think they'd be able to find it online either.)

Oh, how the tables have turned. Online dating is now the second most popular way for couples to meet, surpassed only by meeting through mutual friends. It's part of a daily routine for millions of people - wake up, read your email, check Facebook, answer messages on your online dating site. It's even starting to feel like the people who haven't tried online dating are in the minority.

According to Harry Reis, a professor of psychology who coauthored a 2012 study on online dating called Online Dating: A Critical Analysis From the Perspective of Psychological Science, the switch likely happened because the Western world experienced a transition in the way it approaches romance. Prior to the rise of online dating, it was difficult for adults to meet each other once they'd moved on from high school and college. Online dating offered a fresh take on connection.

"Online dating is definitely a new and much needed twist on relationships," says Reis. "The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health."

Online dating was a natural progression. In this hyper-connected era in which we spend a good portion of our lives on the Web, it's no surprise that we find ourselves drawn to online dating. Dating sites provide a sense of security, and unprecedented access and information.

When you log on to a dating site, you feel confident that that (most) everyone you see is looking for a date, and you're able to extract large amounts of information about potential partners immediately, before you've ever even spoken. On top of that, most dating sites help you narrow the field further using detailed search metrics and complex matching systems.

That sounds pretty futuristic and space age-y as-is, but online dating is already beginning to evolve into something else. With more people using the Internet on mobile devices than desktops or laptops, the world of online dating is starting to blend into traditional dating to form the latest craze: mobile dating.

Apps like Tinder and Swoon streamline the dating experience by eschewing long profiles in favor of simple processes to browse and select dates. And unlike standard dating websites, these mobile apps connect you with dates in your immediate area, making dating's newest direction easier and more relaxed than it has ever been before.

eHarmony is one of the biggest dating sites in the biz. 438 eHarmony members marry every day in the United States, making the site responsible for nearly 4% of U.S. marriages.

Granted, that data comes from a 2012 survey conducted for the site by Harris Interactive, but I'm willing to give them the benefit of the doubt. eHarmony clearly has a good thing going, and they must have learned a thing or two about finding love online over the course of their 10+ year history.

The eHarmony blog recently tackled the topic of profile-writing strategies to optimize interest from potential matches. These were their picks for the 10 things you should never write in an online dating profile:

1. Never dismiss online dating. It's a classic "Don't bite the hand that feeds you" thing. If you want to meet a date online, it's probably best if you don't start things off by insulting online dating and the people who try it. Just sayin'.
2. Never lie. You're bored of hearing this one, so I'll keep it short: your lies only last as long as the conversation remains online. As soon as you're face-to-face with a date, it's obvious that you're shorter, older, a different weight, etc., so don't bother pretending otherwise.
3. Never list what you're looking for money-wise or baby-wise in a relationship. I have to (partially) disagree here. Sure, money is probably a conversation better left for a future date, but if you are a parent or it's important to you that you're a parent in the future, I vote for putting it in your profile. There's no point in wasting time with dates who don't share your plans re: children.
4. Never use your profile to write about the ex. Treat your profile like a first date. Your ex is not an appropriate topic of conversation in either situation.
5. Never whine. No one's looking for a pessimist to add to their life. Complaining about singlehood, previous relationships, and your bad dating experiences is not going to win over potential matches.
6. Never ramble. Your profile should be complete, but it should not be a dissertation on your life. Keep it concise and interesting, and make sure you leave some discoveries left over for when you're actually on a date.
7. Don't be too vague or use too many clichéd phrases. You enjoy having fun and spending time with your friends? Wow, what a coincidence - so do I. And so does everyone else on the planet. Yawn. Fill your profile with details that actually reflect you as an individual.
8. Never divulge too much personal information. We're talking contact info, place of work, home address...anything that identifies you and your whereabouts so specifically is just begging for a stalker.
9. Never indulge the inner narcissist. Be clear about what you want in a partner, but phrase it nicely. Ditch the sentences about what you 'deserve.'
10. Never leave things blank. It makes a bad first impression. If you can't put the effort into filling out your profile, what kind of effort are you going to put into a relationship?

For more on this dating site you can read our review of eHarmony.