Features

Dating app Hinge has rolled out some impressive new features to help users connect with matches who spark their interest, and to help them engage in conversation.

According to Adweek, the app is offering new visuals that don’t resemble a traditional dating app, intended to capture the attention of its users – specifically, hand-drawn illustrations of people, dogs and plants in a color palette of purple, green and red. These illustrated characters will also offer users prompts and tips for starting conversations. Hinge intends to create more warmth and fun to the dating app experience, which they feel will help users connect. 

My Transsexual Date, the leading online platform for transgender women and trans oriented men looking for love, is taking its web-based version to a mobile app.

The company announced that its new dating app is in development and will soon be available on both iOS and Android. It will also be connected to the dating website when it rolls out. Once the app is released, it will have the largest user base for trans daters, giving it an edge over other trans dating platforms. Currently, users can sign up online and browse via the website on their desktops or phones, but there hasn’t been a dedicated app.

The company takes security very seriously, with a moderation team that is staffed around the clock to ensure the safety of users and prevent harassment of members. Added to that, My Transsexual Date is working on a new profile verification system where members will have to take a photo or record a video to prove they are real, in order to curb the proliferation of fake profiles – a common issue among online dating platforms.

Dating app conglomerate Match Group has announced its partnership with RAINN, the largest anti-sexual violence organization in the country, to help combat sexual assault via its online dating platforms.

According to Business Insider, the company has asked RAINN (The Rape, Abuse & Incest National Network) to conduct a “comprehensive review” of how it handles sexual assault reporting across all of its apps, and to recommend best practices to better address the problem and keep its users safe.  

BLK, a dating app specifically for black daters, has become one of the fastest-growing apps in the Match Group suite of dating apps. Match Group currently owns a substantial portion of the dating app market, including Tinder, OkCupid, Plenty of Fish and Hinge among others.

According to The Grio, during the first two weeks when COVID-19 was spreading and people were sheltering at home, BLK saw an 18% increase in daily activity. Now seven months into the pandemic, there is a 38% increase in activity month over month. BLK launched in 2017, and since has grown to over four million users. 

Online dating service eHarmony announced the launch of its new “Real Love” ad campaign, featuring candid moments of couples finding love in everyday, real life scenarios that will be broadcast on key media outlets across the U.S., U.K. and Australia.

There will be a total of seven ads according to the company’s press release, with the first three launching immediately. 

Each ad is a different scenario of love blossoming, the first of two women laughing after trying a new recipe that doesn’t taste so good, which leads to sharing a carton of ice cream and cozying up on the couch. Another features a young woman on eHarmony’s app who is messaging and sharing silly photos of herself with a love interest, with the narrator explaining that real love is “letting someone see every side of you” and “knowing you could be yourself.” The third ad shows a man surprising his date with a romantic setting of glowing red lanterns lining a patio, with a narrator saying “real love is making moments that last forever.”

My Transsexual Date is a dating site that caters specifically to the transgender singles community, and since its launch in 2014, has become the leading online dating platform for transgender women and trans oriented men looking for love.

Currently, the website has over 25 million page views per month, more than one million profiles worldwide, 55,000 monthly active users, and 600 new daily subscribers. The platform also sees about 75,000 messages sent per day between users. My Transsexual Date is not yet available as a mobile app, but the website works well on smartphones if you prefer to set up a profile that way.

Some benefits of their dating platform: there’s a higher level of moderation than on regular apps to avoid fake and indecent profiles, as well as to curb harassment. There’s also no advertising, a rarity in the online dating market.