Statistics

Were you wondering who is most likely to reach out to you over social media or an online dating app? Social network and dating app Skout has combed its database to discover the types of people who appear to be the most social, at least online.

Not surprisingly, tall men are not only desirable, but also more sociable. According to Skout's data, the number of online friendships men have increases with their height. Short men (under 5’6”) have, on average, online connections with 11 people. Men of average height (between 5’10” and 6’) have, on average, online connections with 16 people, whereas tall men (over 6’3”) have an average of 17 online connections. (Note: Skout defines an online connection as a conversation initiated by one Skouter who receives at least one response from the other person. There could be additional conversations with the same person, but it would still be included as one connection.)

Women trend the opposite when it comes to height. Short women – under 4’11” – average online connections with 33 people, whereas tall women (over 6’) average online connections with less than half -  only 14 people. So ladies, if you are petite – you are in demand online!

An interesting finding that runs contrary to online dating stereotypes is that women who describe themselves as “curvy” or have “more to love” tend to be more socially active than their thin counterparts (28 connections on average, compared to 20 respectively). So if you’re thinking about dismissing or hiding your curves in your online dating profile, it is worth your while instead to show them off, reach out to people, and make more connections.

Bigger men however don’t fare so well. Men who say they are “athletic” and “muscular” are the most popular -  averaging connections with 19 people, whereas men who say they are “large,” “solid” or have “more to love” average online connections with only 14 people.

Age plays a role in most daters’ sociability, too. On average, 18-20 year-old who are just starting out in the dating game are very sociable online, with an average of 14 connections per person for women and 7 for men. People start coupling up or feeling jaded by the time they hit their twenties and into their thirties, with fewer connections than ever. By the time people reach their forties, they have picked up the pace again, and tend to have the highest number of connections – 16 on average per person for women and 8 for men.

The study was compiled over a six-month period with over one million Skout users in the U.S.

 

Ask those who have tried online dating and most will agree: it does expand your social circles. Through the swipe of a screen or click of a button, you have plenty of new people to meet that you wouldn’t encounter if you only relied on friends and family members to set you up on dates. But sometimes despite all these opportunities, online dating is an overwhelming, confusing and even disappointing experience.

A recent article in Mic.com looked deeper into this phenomenon, asking psychologists what they make of online dating, and citing studies that maintain it’s not necessarily productive in terms of finding a long-term relationship.

There have been studies about how too many choices can overwhelm us to the point of paralysis. In a 2010 study by Psychological Science, researchers found that when we have too many choices in dating we often don’t make good decisions. They likened it to shopping: when consumers are faced with too many brands of product, whether it’s laundry detergents or chocolate, our brains become overwhelmed, which leads us to make poorer choices. In other words, we buy the detergent based on the pretty packaging, not the quality of ingredients or how effectively it cleans clothes.

The study focused on 84 different speed dating events of different sized groups. Those who met 24 or more potential dates in one night tended to feel overwhelmed, and they made decisions about who to date based solely on physical characteristics like height and weight. However at the smaller events, people felt less overwhelm, and made decisions about who to date based on non-physical characteristics, such as sense of humor, education, and career.

As one of the researchers said, “There are constraints on what our brains can do – they’re quite powerful, but they can’t pay attention to everything at once.”

And online dating has only gotten more confusing and overwhelming since dating apps like Tinder have taken over the market. People swipe left and right with little inner guidance about their choices – almost as if they are dating on auto-pilot.

The good news is, we have more choice when it comes to meeting people – we can go outside of our own circles. But we also have to understand that while there seems to be an endless supply of potential dates – and therefore it seems there’s always someone “better” to meet – we are also limiting our love lives. Taking a shopping mentality to dating prevents us from living in the present, and from enjoying the company of someone we’re getting to know. Not everyone is going to be a romantic match, but usually it takes more than one or two dates to get to know someone.

Take your time. There’s no rush. It’s time to enjoy online dating – one person at a time.

Back in December of 2014 Zoosk abandoned their IPO and hired a new CEO Kelly Steckelberg. This month she did an interview with Fortune in which she discussed the future of the dating service and how she plans to turn it around.

Zoosk earned over $178 million and was profitable in 2013. In 2014 the company earned more than $200 million, but they again slipped into the red and lost money. For this reason they let go 15% of their staff and canceled the planned IPO.

With her eye on Zoosk being profitable again, this pass November Kelly switched Zoosk to a premium model. This means a subscription is now required for Zoosk members to send messages. It is still free to create a profile and search for other Zooskers though and this is the same model that other companies like Match.com, eHarmony and Christian Mingle uses. Zoosk also plans to introduce a number of other new features for their premium service to entice more users to pay. This includes a photo verification system and a badge to identify members who have been verified.

So far it appears the turn around of Zoosk (or at least the start of it) has been a success. Kelly Steckelberg says Zoosk will soon announced that the first quarter of 2015 was profitable.

For more on this dating service you can read our Zoosk review.

eHarmony has weathered more than a few storms in its fourteen-year history, and has recently shared its trials and tribulations with The Wall Street Journal. The company has redefined itself as a “matchmaking site” as opposed to an online dating site, putting the emphasis back into long-term relationships.

The strategy seems to have worked – according to figures revealed by eHarmony founder Neil Clark Warren and COO Armen Avedissian, the company has more subscribers than ever before – 778,000 – and they make up to 15 million matches per day. But this is after the company almost collapsed. In 2012, after a few ousted CEOs and some advice from a board member, Dr. Warren made the decision to take back the reigns of the company and get it back on track. He came out of retirement at 78 years old to reclaim his spot as CEO and turn the company around – about the time when Tinder hit the market.

Before Warren took over, eHarmony was struggling to figure out its market, delving into new technology instead of focusing on its branding, leaving it vulnerable to the explosion of new dating sites and apps that came along. As Dr. Warren told the Wall Street Journal, “I think under CEO Greg Waldorf, users started seeing us more like the other dating sites Match and Zoosk, when we’re really a social science site. We were never meant to be a dating site. We were meant to be a matchmaking site. I think our leadership lost sight of that, too. We want good technology, but what we’re really, really interested in is long-term relationships.”

For its rebranding campaign, Dr. Warren returned to the television commercials, emphasizing the long-term matchmaking aspect of the technology. The company has also focused on its mobile app, something that has become a necessity for traditional dating sites since Tinder hit the market. When asked about Tinder, Dr. Warren emphasized that the app is actually helping bring more awareness and acceptance of online dating as a whole, which has been good for all online dating sites. According to Warren, eHarmony’s marketshare has stayed even despite the competition – Tinder claims to match about 22 million people a day.

Not to mention, Tinder’s reputation for being a hook-up app has helped differentiate more “serious” dating websites like eHarmony.

Warren told The Wall Street Journal: “People who are eHarmony customers probably aren’t going to be lured away by Tinder. We’re a serious bunch when it comes to matching for long-term relationships. We’re really not interested in short-term relationships.”

Tinder hasn’t been the only thorn in eHarmony’s side. The company came under fire when it didn’t include gay and lesbian relationships in their matching services – only creating “Compatible Partners” after a high-profile lawsuit. And now, eHarmony plans to launch a whole new matchmaking service called “Elevated Careers” – which will match job candidates with potential employers, based on factors like company culture and personality profiles in addition to skill sets. The new service will be available in June.

For more on this matchmaking service you can read our review of eHarmony.

PlentyofFish might not be making headlines the way Tinder has in the past few months, but its growth continues to be one of the online dating industry’s biggest successes. The company has announced that it hit the 100 million user milestone recently, and also revealed that it’s been a profitable company from its beginning, now with a $100 million run rate predicted for 2015.

POF has relied on a mixture of ads and premium subscriptions for revenue since 2008 (prior to this, ads only). In the last three years however, the company’s user base has shifted from primarily desktop computers to 80-85% using their mobile devices to access their accounts. Other traditional online dating sites have noticed the same trend of their user bases from desktop to mobile.

CEO Marcus Frind admits to website Business Vancouver that “finding love on a desktop computer is quickly vanishing.” Really, the appeal and ease of online dating makes more sense on a mobile device, which can be accessed anytime, anywhere. Mobile access means more users logging in and engaging with each other, a necessity for the longevity of any online dating service.

Frind said: “Since our shift to mobile we’ve seen rapid growth both in terms of users and revenue...Our revenue model has also evolved from one driven by advertising to one driven by paid membership, indicating that, now more than ever, singles are willing to pay for an enhanced user experience.”

For POF, that means their source of revenue has shifted to the mobile space and its premium service. An upgraded membership includes features like detecting when another user views a profile or when a personal message has been checked.

According to Frind, the user milestone and financial state of the company is significant in and of itself - and is no indication of his future plans, though he's never revealed this kind of data before. He’s not looking to take the company public, since he is the sole owner of POF. In recent years, the company also acquired speed dating service Fast Company to complement its offerings, but the main revenue source seems to be POF’s premium dating service.

POF has hit some bumps in the road since its launch back in 2003. For one, Frind refocused the dating site’s image, which had garnered a reputation of being primarily a hook-up site. With the facelift – which included focusing on the mobile app technology and re-branding the dating service for long-term relationships, not hook-ups - Frind seems to have found a winning formula.

The company, which used to employ only Frind, now has 75 employees, and doesn’t seem to be daunted by its mobile competition. POF is holding its own, despite a fickle online dating market.

For more information on this online dating service you can read our POF review.

There's something magical about springtime. After a winter of hibernation, everyone is ready throw on shorts and venture outside for the first time in three months, blinking and stumbling into the light like survivors of a disaster movie.

Unless, like me, you live in New York City and spent your first day of spring cowering under a blanket, watching snow fall outside your window and cursing the weather gods. It's not all shorts and sundresses yet, but come May sunbathing in Central Park will feel that much more glorious.

For those of you who didn't just get pummeled by snow, the flowers are blooming and so is romance. New data from Zoosk suggests that online dating rates go up in spring, meaning “spring fever” might be a very real thing.

Zoosk's data scientists analyzed 9.6 million conversations, over 850,000 signups, and over 66 million member sessions in search of scientific evidence for spring fever. Is it real? Is it possible to quantify the condition? Do people date differently in spring compared to other seasons?

By comparing the data of Zoosk members from the first two weeks of spring to the data from a month prior, Zoosk claims to have found “conclusive evidence” that spring fever is indeed a real phenomenon.

It began with messages. Zoosk reports that 34% more first messages are sent daily during springtime. After months of online food orders and Netflix being our only companions, it appears spring brings out our desire to connect with other humans again. And it's not just about quantity. The messages sent during spring are also “deeper” - meaning that each user in the conversation sends at least two messages. 28% more messages started daily in spring meet the criteria.

Of course, in order to get to the talking part, people have to sign up in the first place. And they do. Zoosk discovered an 11% increase in daily registrations in spring.

It makes perfect sense when you stop to think about it. This is, after all, the season during which most of Mother Nature's creatures feel a little extra frisky. And it's much easier to find the motivation to dress up and go out when you don't run the risk of developing frostbite by doing so. Not to mention that the mind is much more inclined to wander when you're looking at short sleeves and skirts, rather than knee-length down coats, clunky snow boots, and balaclavas. Dress it up all you want, but “bank robber” is never a good look.