Mobile

Dating app Plenty of Fish had a brand refresh on Monday, October 17th. The logo has been updated along with the design of their website and apps. The last brand update happened in September of 2019. The new look goes even more modern with less colors and minimalistic styling. Instead of blues and almost a florescent pink of the old look, the makeover contains several shades of pastel pinks along with black and white. The new design also incorporates some animation touches. For example, on the POF homepage the fish drawings actually move around.

It also looks like they have reverted back to calling the service by its full name "Plenty of Fish" again, instead of using the shorter version "POF". This reverses the original name switch which happened back in 2019.

With monthly downloads of the POF app falling since the last refresh, it looks like POF is hoping the new look (which is designed to appeal to younger adults) and a few other new features will hopefully turn things around.

Match Group has joined Epic Games in expanding their lawsuit against Google and its Play Store, claiming the company paid developers to prevent Play Store competition.

According to a report by Engadget, the companies filed a motion with a federal court in the Northern District of California in October, accusing Google of paying off developers that had the financing and ability to create new Android app stores to compete with Google.

As Tech Crunch pointed out, this would be “a direct violation of U.S. antitrust law known as the Sherman Act,” the amended lawsuit states.

In the original lawsuit, Epic Games and Match Group detailed a program called “Project Hug” that paid game developers hundreds of millions of dollars to keep their games on the Google Play store, notably following the release of Epic Games’ Fortnight in 2018 (where it was made available outside of Google Play, bypassing their fees).

A new study by Pew Research Center found that roughly half of U.S. online daters, or 47 percent of those surveyed, want to see the vaccination status on the profiles of potential matches.

Covid-19 vaccination status has been a divisive issue for people when it comes to dating. Many are eager to move past the pandemic and don’t mind if their dates aren’t vaccinated or if they know up front how they feel about getting the vaccine. But still, 47 percent say it is at least somewhat important that they know upfront before they start engaging with a date, and that they look to see if their matches included vaccination status in their profiles. About a quarter of all respondents said it was very important their dates mention their vaccination status in their profiles.

When drilling down, Pew found that those wanting to see their dates’ vaccination status were more likely to vote Democratic, so the divide was also along political party lines. The research found that respondents who identified as Democrats were more likely to be vaccinated and more likely to say they would only go out with someone who is vaccinated.

Bumble is testing a new speed dating feature in the U.K. to see how effective it is in getting users to engage with each other over the app.

According to Tech Crunch, the company has been alerting U.K. users to a specific date and time when the virtual speed dating event happens, so they can choose to join. When they do, they are not shown their dates’ photos up front – instead, they briefly chat before photos are revealed.

Tech Crunch did share how the feature worked, and that it’s being presented as a game rather than an event (referring to attendees as “players” who click a “play game” button to start). Participants must agree to some rules (similar to Facebook’s speed dating app Sparked), where they are asked to “keep it respectful” before they can play. They also must agree to not ask about their date’s looks – the reveal comes later, after the two have decided there’s a connection. Each couple is given three minutes to chat before they can see each other’s photos.

Dating app conglomerate 9Count announced that it has raised another $6 million in VC funding on top of its earlier Series A funding of $21.5 million, bringing total funds raised so far to $27.5 million.

According to Tech Crunch, investors have taken notice of the company’s dating app Summer, a rebranding of former dating app Spark, which has gained traction in a saturated market namely for its appeal to younger daters.

Summer hit number one in the App Store in two markets immediately after its launch and now has more than 500,000 downloads, over a million registered users, and more than 300,000 monthly active users (just a few months later). 9Count CEO Alex Hofman told Tech Crunch that it’s “the fastest-growing dating app to hit the market since Bumble arrived in 2014.”

The global dating market continues to grow at a faster rate than ever before, with projections of total market value to more than double in the next five years.

A new study by Research and Markets detailing the growth of the online dating market globally had an optimistic outlook despite recent disappointing quarters from top dating platforms Bumble and Match Group. The value of the online dating market in 2021 was valued at $12.37 billion and is expected to grow to $28.36 billion by 2027. The online dating market is expected to grow at a CAGR (compound annual growth rate) of 14.84 percent over the period from 2022 to 2027.

Part of the reason for this growth is the popularity of dating apps, especially in countries with younger, growing populations like India and China. In addition, the proportion of single people has been rising worldwide, according to the study.