How About We

The Business Insider did an interview with Aaron Schildkrout and Brian Schechter who co-founded the dating site HowAboutWe. The business was launched in Dumbo which is an up-and-coming area for startups in Brooklyn, New York. The dating site launched in April of 2010 with the slogan "Go online to get offline".

To find out more about how this online dating site works you can read our HowAboutWe review.

Recipient
How About We

The 2012 Editor's choice for the Top Pick - Innovative Award goes to the matchmaking service How About We. From teaming up with American Association of Retired Persons to provide a seniors dating service, to integrating couples profiles into their dating site, 2012 has been a good year for HowAboutWe.com

How About We is an innovative service that approaches matching members in a different way than most other dating sites. Instead of just searching for profiles, members offer date ideas. If you find a date idea interesting you then click “I’m Intrigued”. This will send out a message to the person which then gets the ball rolling for a more serious conversation. You can also “Ask Out” a person and send them your date idea directly and privately. Reposting of your own date ideas or from others is allowed and to get ideas on new dates you can check out Trending Dates, this is a list of the top date ideas. How About We is also one of the few dating sites that allow you to create your own profile questions. This allows you to make your profile stand out and contain any interesting information about you, you want.

This innovative dating site has a unique way of matching members by having them post their date ideas. If you find this intriguing, you should check out How About We. It is free to join and review dating ideas and if you pay to communicate with members, offline dates are guaranteed or your money back.

Read our review of How About We for more information about this online dating service.

This Year's Runner Up for this award is: Match.com

The American Association of Retired Persons (AARP) is a non-profit organization with more than 37 million members. They are the voice of Americans 50 plus and have several media publications including a magazine and website. On Monday AARP debuted a new Dating Channel on their website (found under the Home & Family tab). Within this dating channel you will find articles on dating and relationships geared towards older singles.

Along with the expert advice and dating resources AARP also has partnered with the dating site HowAboutWe.com to bring online dating to their members. Through the dating portal AARP members are offered a free 7 day trial membership along with a 50% discounted membership for those who choose to subscribe.

To celebrate the launch of AARP's Dating Channel they commissioned a survey of 1000 people. With the survey AARP found that the top 3 reasons singles over 50 try online dating are:

• 23 percent said they can meet a broader range of people
• 20 percent said that there is no pressure to communicate with others until they are ready
• 14 percent said they tried online dating because a friend recommended it

In future articles we hope to dive deeper into the AARP survey and tease out more interesting data about online dating.

To find out more details about this dating site you can read our HowAboutWe review.