AARP Partners with Dating Site How About We

How About We
  • Thursday, December 06 2012 @ 12:05 pm
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The American Association of Retired Persons (AARP) is a non-profit organization with more than 37 million members. They are the voice of Americans 50 plus and have several media publications including a magazine and website. On Monday AARP debuted a new Dating Channel on their website (found under the Home & Family tab). Within this dating channel you will find articles on dating and relationships geared towards older singles.

Along with the expert advice and dating resources AARP also has partnered with the dating site to bring online dating to their members. Through the dating portal AARP members are offered a free 7 day trial membership along with a 50% discounted membership for those who choose to subscribe.

To celebrate the launch of AARP's Dating Channel they commissioned a survey of 1000 people. With the survey AARP found that the top 3 reasons singles over 50 try online dating are:

  • 23 percent said they can meet a broader range of people
  • 20 percent said that there is no pressure to communicate with others until they are ready
  • 14 percent said they tried online dating because a friend recommended it

In future articles we hope to dive deeper into the AARP survey and tease out more interesting data about online dating.

To find out more details about this dating site you can read our HowAboutWe review.