Communication

Dating app Hinge posted some advice on its blog to guide users heading into the busiest season for dating apps, from New Year’s Day until Valentine’s Day.

Hinge advises users to embrace a concept called “Dating Forward,” which means to focus on intentional actions to create the love life you want. Hinge’s Director of Relationship Science, Logan Ury said in the post to give your profile a refresh, which includes updated photos, trying out a new prompt on its app, and including your dating intentions so there’s clarity about what you want in a relationship.

There are also other tips Ury offers for searching on dating apps, such as looking for potential in matches and agreeing to message and meet for a date to see where it goes before discounting them because they don’t match your ideal.

Tinder released its annual Year in Swipe study, and while the company has struggled in recent months to attract new paying users, many are still turning to the app to find serious relationships, not just hookups.

“Looking for…” was Tinder’s top bio mention in 2024 according to its global data. The company also found that a majority of singles – 53 percent of men and 68 percent of women – want a romantic relationship. But they are doing more than posting this desire in their bios. Nearly 20 percent of 18-to-30-year-old daters said they are creating vision boards to manifest their ideal relationship in 2025 (assisted by Tinder’s new interactive vision board tool that can be shared with friends and family).

Tinder CMO Melissa Hobley told Mashable: "I'm seeing — I think a lot of people seeing this growing frequency of people say, 'Do not talk to me if you're not looking for something serious.'"

The 2024 election has created rifts among the American population, and it is already shifting dating behavior along political lines.

After Trump’s victory, people are not keen to state who they voted for or what their politics are for fear of turning potential love interests away, but app users are still searching for coded messaging on the platforms. According to USA Today, if someone lists their politics as moderate or apolitical, or go to lengths to avoid stating where they stand on certain issues, potential matches identify them as “lowkey Republican,” or MAGA or Trump supporters.

Daters are also reading into profile pictures, and assuming that blue hair or blue clothing points to more liberal political opinions, and likely that person voted for Harris.

Young singles in India are turning to new and unexpected platforms to expand their networks, including LinkedIn for dating and Bumble for finding a job.

According to India Today, a recent survey from DatingNews.com found that 61 percent of respondents aged 35 to 40 said they have found their dates on LinkedIn. And 52 percent aged 20 to 40 said they looked to apps like LinkedIn to find dates.

Traditionally, LinkedIn has been a networking platform for careers, but lately people have been turning away from dating apps and gravitating to other social platforms, and especially to LinkedIn. At first, this trend was being reported in the US, but now it seems to be global.

Cheers, a new matchmaking app founded by former Instagram engineer Sahil Ahuja, has launched in New York.

The new app is focused on building connections by offering a similar format to social platforms like Instagram, where users can add unlimited photos and videos to their profile (similar to social media apps), so other users get a feel for who they are. Cheers uses AI in some of its features as do most dating apps now, including for photo selection and to set up user profiles.

According to Tech Crunch, Cheers is differentiating itself from apps like Tinder and Bumble by offering posting features and friend-matchmaking in addition to romantic connections, leaning heavily into the social media model.

A new study found that men who post pictures with their dogs have a higher match rate on dating apps than those who don’t.

According to the journal Evolutionary Psychological Science which published the study, men who wanted long-term relationships also tended to pose with their dogs for dating app photos, compared to those looking for short-term flings, who were much more likely to pose with status symbols like boats or motorcycles, or show off their bare chests.

The study looked at 750 dating profiles, with 225 men and women each seeking long-term relationships, and 225 men looking for a casual relationship.