Coffee Meets Bagel

Tinder might be the dating app giant, but other dating apps are seeing success by catering to specific market needs that don't involve endless swiping.

Last month at Tech Crunch Disrupt, a panel of dating app CEOS gathered to discuss the industry, trends, and how things are changing – they think for the better. Specifically, the talk was given by three female CEOs about how women are changing the dating app game: Whitney Wolfe from Bumble, Dawoon Kang from Coffee Meets Bagel, and Robyn Exton of Her.

One thing to note: while these are all dating apps, they made sure to point out that their focuses and application are different. Bumble is a female-centric dating app similar to Tinder and free to use, although the company is looking for ways to monetize the app without resorting to all-paid memberships or advertising. Wolfe says that they have noticed an interesting trend among users: that they are looking for friendships, too. Right now, Bumble’s platform allows you to look for friends as well as dates, but soon they will be rolling out a feature that includes finding groups with similar interests.

Coffee Meets Bagel is an app that stresses quality over quantity, allowing only one match per day, and giving the users only twenty-four hours to accept a match. Kang is focused on the success of the matches, which she says only helps other people spread the word about the app. She is rolling out a paid feature that lets daters use an A/B test to see which photos they should put on their profile. Right now, users can also pay for a premium membership, which includes more matches and other incentives.

Her is aimed specifically toward female dating in the LGBTQ community. Exton points out that they have been lucky to be able to focus on one gender when studying patterns for dating and befriending people over the app. The app offers users a community – with news of local events, social networking, and dating applications.

All three CEOs agreed that a more nuanced approach to features is the key to an app’s success, designed to benefit a specific group of users, whether that is women, same-sex daters or people looking for friendship.

Despite the popularity of Tinder and our swipe-happy culture of dating, there is still room in the market for other players – even new apps. Most people (while they do still use Tinder) are looking to other apps to help fill a need that they feel Tinder isn’t serving. Whether daters have concerns about security, or are looking for an app that offers more than photos, or look to a niche market (like Farmer Dating) to satisfy their particular requests for mates, many more apps are launching and some are seeing success.

Competition, no matter how saturated the market, is always good for the consumer.

Who amongst us can honestly say they have never agonized over an online dating photo? It's a rite of passage in 2016: take a photo, edit it, post it, rethink it, delete it, start again. Wash, rinse, repeat.

If you've ever struggled to determine which of your many (many) selfies belong on your dating profile, Coffee Meets Bagel now offers a solution. From now on, CMB users can A/B test photos by uploading two options and letting other users vote for the best one.

The new feature is called Photo Lab. When clicked, a screen that says “Put your best face forward” is shown. Hit the “+” button to add two photos from your profile, from Facebook, or from your smartphone’s photo gallery. When other users have had time to vote and your report is ready, you’ll receive a notification. The report is unlocked by using “beans,” Coffee Meets Bagel’s in-app currency.  

Of course, Photo Lab also allows you take the opposite role and give other users photo feedback. You'll see a familiar Hot Or Not-style interface and can vote by clicking on the photo you prefer. After you’ve voted, you’ll see a percentage that indicates how other users rated the same two pictures and will earn beans for your efforts.

It will come as a shock to no online dater that pictures are one of the most important parts of your profile. Coffee Meets Bagel polled singles and found that 54% pass on prospective dates for picture-related reasons. The most common offenses include blurry images and the so-called “Where’s Waldo” pics that feature so many people that the profile owner is unidentifiable.

“Surprisingly, a large percentage of online daters have a hard time when it comes to choosing which photo to use on their profile,” Dawoon Kang, co-founder of Coffee Meets Bagel, told TechCrunch. Yet they “get no feedback whatsoever on which profile photo actually works best.”  

This isn't the first time Coffee Meets Bagel has tried to give its users a leg up in the search for love. The site and mobile app already offer premium features to help singles determine whether their profile is working. CMB members with enough beans can find out how they rank on the site and get feedback on the reasons matches say yes.  

Coffee Meets Bagel hopes the new feature will further cement its reputation as a platform for serious dating. CMBl is for “singles looking for real relationships – not browsing, not entertainment, not hook ups,” said Kang.

Watch a quick video on Photo Lab here.

When you're as trendsetting as Tinder, you're bound to inspire copy cats. Coffee Meets Bagel is the latest dating service to pull a Tinder-esque move, launching the ‘Send A Woo’ feature that allows users to express extra interest in a potential match.

Tinder debuted its 'Super Like' feature a few months ago to a flurry of media attention. Users swipe up to Super Like someone, indicating higher than average interest in their profile. Ingeniously, Super Like can only be used on one profile per day, making it actually feel like a special gesture.

Coffee Meets Bagel's 'Send A Woo' operates on a similar principle. The goal is to stand out from the sea of other suitors. “Woo your Bagel to get noticed faster,” explains the app. “Send more Woos to show more interest.”

Because of Coffee Meets Bagel's unique matching system, 'Send A Woo' stands to make even more of an impact that Tinder's Super Like. CMB users are shown only one match per day. If both users like each other, the app connects them in a text conversation. Each match expires after 24 hours.

Here's where 'Send A Woo' could come in handy. You only have 24 hours to get an intriguing match to like you back. If you don't, they disappear forever and you have no other potential dating options on Coffee Meets Bagel for the rest of the day. Using the 'Send A Woo' feature could be the extra special something that gets you noticed and makes magic happen before your time is up.

CMB users earn 'beans' (as in 'coffee beans') that unlock more features. Beans can also be purchased in the 'Bean Shop.' Beans are required in order to send woos so, like Tinder's one-Super-Like-per-day scheme, it feels special in order to receive one. You know the sender has gone out of their way to catch your attention.

Founder and CEO Dawoon Kang told TechCrunch that January is one of the busiest times for online dating, and that the introduction of ‘Send a Woo’ is meant not only to help users find more meaningful connections, but also to help them have more meaningful conversations after those connections are made.

'Send A Woo' is only in its infancy, but in beta testing users who tried the feature saw 3x more matches than those who didn't. Tinder saw similar numbers with Super Like, so expect to see more features like this in the future.

If you'd like to try out Coffee Meets Bagel for iOS or Android, check our our review.

Practically every business is expected to have a social media presence in 2015. When your business is a digital one, that pressure doubles. When your target audience is millennials, it triples. Dating services are all about helping people make social connections, but how socially savvy are they on their own profiles?

Digiday used proprietary data from two social media analytics firms, Unmetric and Socialbakers, to pit seven dating apps against each other in the battle for most effective social media strategy. Tinder, OkCupid, Hinge, Match.com, Zoosk, Coffee Meets Bagel and Bumble were put to the test in several different categories.

Number Of Fans

With over 13 million million Facebook likes, Zoosk has the largest social media fan base. Match and Tinder follow with over 827,000 and 369,000 fans, respectively. Twitter shows similar stats. Zoosk has the most followers by far at over 350,000. Match comes in second, with 65,000, and Tinder in third, with over 56,000.

Although Tinder currently has the smallest fan base, it's also the most rapidly growing. The game-changing dating app saw its fan base grow 228 percent between January and October 2015.

Geographical Popularity

Tinder, Hinge, OkCupid, Match and Zoosk all have an international crop of users, but Tinder and Zoosk are the most diverse on social. In fact, the majority of Zoosk's Facebook fans are international.

Other services proved to be particularly popular in specific countries. Hinge is big in India, while Match is favored by Canadians and Tinder has won over Brazilian singles.

Engagement Level

Zoosk is the most prolific poster on social media. The company published 226 posts between January and October, and received the most likes and comments. Despite Zoosk's high volume, Tinder took the top spot for highest average engagement and most posts shared by fans.

Bumble is a relative newcomer to the dating world, but already it's showing promise on social. The app saw over 3,000 interactions with fans on Facebook between July and October. The numbers are expected to grow.

Number Of Fan Posts And Mentions

Match.com's users are the most likely to talk about it on Facebook. More than 9,000 messages were posted to Match's wall between January and October. Hinge and Coffee Meets Bagel come next. Neither Tinder nor OkCupid had user posts on their Facebook walls. Their page settings most likely do not allow it.

Tinder leads the number of mentions on Twitter, perhaps because Twitter's audience skews younger than Facebook and Tinder attracts a similarly youthful user base. The app is followed by Zoosk and Match.com, which come in second and third with around 8,000 and 2,000 mentions apiece.

Ever wonder what dating is like in another part of the world? I'm going to assume the answer is yes, because I don't know a single person who doesn't have a weakness for a sexy foreign accent.

The problem is, dating could be a totally different experience in the land that sexy foreign accent comes from. You might think you're being cool while they think you look crazy – and unless crazy is their type, that isn't going to get you very far.

Coffee Meets Bagel has published the results of a new study on dating trends around the world, so you'll be a little less clueless during your next international love affair. CMB asked 7,441 users from around the globe about everything from their eligibility to how much they’re willing to pay on the first date. Here's what they found.

The easiest city in the world to date, if you're a man, is Hong Kong. Sydney comes in second place, followed by New York, London, Toronto, and San Francisco. If you're a woman, Sydney takes the top spot. The remainder of the top five, in order, is London, San Francisco, Toronto, New York, and Hong Kong.

It's no surprise to see New York high on the list for men. Single women outnumber men by 230,000 in NYC, according to CityLab.

Men are more likely than women to have sex on a first date, especially if they live in NYC. New York was crowed “the most adventurous city” for guys, with 66% of NYC-based male respondants saying they're up for first-date fun. At 36%, London ladies are the most likely to say yes to sex on a first date.

When it comes to eligibility, most daters don't consider themselves “extremely eligible.” San Francisco and Sydney scoreas the top spots on that front, but the numbers are low. Only 28% of SF women and 29% of Sydney men believe they're “extremely eligible.” Come on, people – where's the self-esteem?

Men in London are the most willing to drop big bucks on a first date. The gents of England's capital said they’d spend £20 to £40 on a first date. In USD, that's about $30 to $62 – not the fanciest meal of your life, but certainly not the worst. Not that any of us are immune to the charms of a Chipotle date, either.

Across the board, most daters are looking for relationships. Only 12% said they're in the market for casual hookups, while 70% said they want a relationship and 11% said they're searching for their future spouse.

And finally, no matter how much we try to deny it, looks do matter. Both men and women listed “physical attraction” as the #1 trait they look for in a match.

On Sunday June 14^th, people across America were acknowledging Flag Day, an annual tradition, over social media. Coincidentally, it was also the annual celebration of the LGBTQ community – an event known as Pride. So when Coffee Meets Bagel reached out via social media to announce its support of Flag Day, the online dating service mistakenly caused an uproar because of a typo.

The now-infamous tweet which was widely criticized over social media and the subject of a story in the Washington Post, said: “It’s Fag Day. Hoist your colors and don’t forget to LIKE today’s Bagel.”

People on the East Coast were the first to catch the mistake, but many didn’t realize it was a typo and immediately took to Twitter to denounce the dating service, with one person posting: “Got a notification from @coffeeMbagel saying today was "fag day." I'm disgusted at the audacity to say that during pride. #coffeemeetsbagel.”

Many people weren’t aware of Flag Day, but they were aware of Pride celebrations, which made the typo even worse. They thought the company had posted the tweet on purpose.

Coffee Meets Bagel took down the post after they realized the typo. But thanks to the speed at which social media can influence a story, and the incredibly bad timing that the typo happened during Pride, the company had little chance to correct the error. They have since been apologizing and repeating that it was just a simple mistake.

About three hours after the notification went out, users received an e-mail from the company’s head of customer experience apologizing for the misspelling. It reads, in part:

“I would like to apologize wholeheartedly for the message you received this afternoon. The misspelling of Flag Day was a mistake and a complete oversight. We’re updating our process to ensure something like this does not happen again…Coffee Meets Bagel, as a company and as individual employees, celebrates the LGBTQ community and would never use such a word.”

While it might just be a simple oversight, the bigger question is: will it hurt CMB in the long-run, if people associate their brand with a lack of support of the LGBTQ community?

We have all sent emails and social media posts with typos – this isn’t uncommon. What is a shame in this instance is that a company sent an official tweet meant to show support of both Flag Day and the LGBTQ community, and yet, ended up alienating their customers and potential customers in the process.