Artificial Intelligence (AI)

Following a successful launch on Facebook Messenger last year, Match is bringing its dating chatbot Lara to Google Assistant.

The AI matchmaker uses contextual understanding and speech recognition to provide advice and guidance for dating in the digital age. Lara first launched in France in 2016, then rolled out to users in the UK in 2017.

Match's vice-president of Northern Europe, Abbie Oguntade, spoke to The Drum earlier this year about the bot’s success and future trajectory. Lara has driven a 30% increase in visitors to Match’s landing page in Europe, she said, and subscriptions have “heavily improved” as a result. A team of around 15 engineers and tech experts are working out of Match’s innovation hub to improve the assistant’s AI features.

Online dating algorithms have gotten a lot of attention (and criticism) because they’re the basis of how matchmaking works. Many dating apps are secretive about their matching process, but traditionally, algorithms match people on the basis of profile information, questionnaires, and user preferences.

But according to a recent article by Gizmodo, online dating companies can collect more information about their customers through analyzing user behavior, which includes what users do on social media as well as on the dating app. Companies are now starting to use this behavioral data for matchmaking purposes rather than relying on profiles and user preferences.

eHarmony, Match and OkCupid are known for their long surveys and profile questions, which they maintain helps them more accurately assess potential matches. But dating apps like Tinder, Bumble and LoveFlutter prefer mining users’ social media streams, bypassing questions and looking to online behavior.

The San Francisco Bay Area lives and breathes tech. As home to the iconic companies of Silicon Valley, and a mind-blowing number of plucky startups, there are few places in the world with a more unabashed love of all things that come with the digital age.

Naturally, that extends to dating. Countless dating apps and websites call the region home, helping its tech-savvy and time-strapped residents find love despite their busy lives. The latest to join their company is Belong, a smart dating app that uses artificial intelligence and machine learning to curate personalised matches and social experiences for accomplished singles.

Belong makes the bold promise that it’s “reinventing the modern dating experience.” The app becomes smarter the more you use it, allowing the machine learning mechanism to provide hyper-targeted matches and date suggestions designed just for you.

Online dating is one of the most popular ways to meet people, thanks to free apps and services like Plenty of Fish and Tinder. But many daters opt to be more particular in their search, and are willing to pay for a more curated experience, whether it’s online dating, matchmaking, or even “casual dating” services, like escorts.

According to a new study done by Statista for the Digital Market Outlook (DMO), the United States has the largest share of adults worldwide who are actively paying for a dating service. More than a quarter – 26 percent - of daters in the U.S. are paying for dating services, followed by the UK at almost 21 percent and Germany with 17 percent.

Daters in France, China and Saudi Arabia were the least likely to pay for a dating service according to the study, with 13%, 11% and 5% of daters respectively who were active paying customers at the time of the study.

Online dating skeptics have plenty of reasons for opting out of modern singles’ favorite way to date, but here’s one they probably hadn’t thought of yet: personal photos being stolen for use in AI experiments.

A user of Kaggle, a platform for machine learning and data science competitions which was recently acquired by Google, exploited Tinder’s API to scrape 40,000 profile photos from Bay Area users of the dating app. He used them to train artificial intelligence, and also organized the images into a downloadable facial data set called People of Tinder.

Stuart Colianni, the creator of the data set, described it as a “simple script to scrape Tinder profile photos for the purpose of creating a facial dataset.” He also described Tinder as offering “near unlimited access to create a facial data set” and said his scraping the app offers “an extremely efficient way to collect such data.”

Match.com Chatbot Laura

In Her, Spike Jonze's 2013 romantic science fiction film, a man falls in love with an intelligent computer operating system voiced by Scarlett Johansson. The concept is futuristic, but feels increasingly less so by the day. With the introduction of Lara, a new Facebook chatbot from Match.com, the reality of Her is closer than ever.

Lara is designed to help singletons navigate the tricky world of dating in the digital age. Via the Facebook Messenger app, the bot uses contextual understanding and speech recognition to provide advice and guidance.

"Throughout a casual conversation, Lara will ask for some personal details, including age, location and sexual preference before inviting users to set up a Match account, all without leaving Messenger," explained Match.com in a press release.