Yahoo! has partnered with Zonacitas.com a leading Latin America dating service. Currently Zonacitas.com has 400,000 registered users from Colombia, Argentina, Chile, Venezuela and Mexico. With this partnership Zonacitas.com expects more exposure thanks to being Yahoo! Argentina's official destination for online dating. Look for Encuentros on ar.Yahoo.com for the link to the dating service.
To find out about Yahoo's dating partner in the US you can read our Match.com review.
Well, it has been complained about for years and now Plenty Of Fish has finally done something about it. Last week their redesigned dating site went live.
As far as I can tell the content hasn't really changed, they basically re-skinned the dating site (like adding a new theme in a WordPress site). The color pallet has not changed much, we still have the turquoise blue color as the main color. The use of color has improved in my opinion though with the text and titles in colors that complement the turquoise. The header has also shrunk significantly on the site. Gone is the tag line "Free Online Dating" and the little fish image logo which is replaced by just the title "PlentyOfFish".
The new theme does give Plenty Of Fish a more professional, modern and sleek look. I think they made a mistake and created the header to small and they should have included a logo. Without some sort of logo, I feel the site will lose a bit of its identity which is something you do not want to do in the competitive world of online dating.
One thing I wish they did update was the displaying of the thumbnail of the profile photos. Plenty Of Fish still stretches those images when viewed in a search. I understand the need for a uniform size but I think this could be accomplished by just shrinking the image based on the height and keep the width proportional. If the width of the image is still too big they could then crop it to the correct size.
Here are two snapshots of Plenty Of Fish. The one on the left was taken today and the one on the right is from August 2010.
Starting today and for 4 days only (April 29th - May 2nd), eHarmony in the United Kingdom is offering free communication during the Bank Holiday weekend. This allows new and existing members to not only receive matches during this promotion but communicate with them as well for no cost. Features not included in this promotion are profile photos and Secure Call communication.
I just finished watching the Royal Wedding of Prince William and Kate Middleton. It was a great event which made me think of how lucky I am for the loved ones in my life. I am sure the wedding sparked a few romantic thoughts in others as well so I expect matchmaking services like eHarmony to be busier than normal over the next few days.
To find out more about this online dating site for UK singles looking for a long-term relationship, please read our review of eHarmony.co.uk.
The US dating site Zoosk has chosen MediaCom International to run their overseas advertising campaign. This includes nine markets that are located in Africa, Asia Pacific, Europe and the Middle East. Most of the advertising will be commercials for TV with some estimates having Zoosk spending more than £2m in the United Kingdom alone.
Zoosk's dating site has already been serving these markets for a while now and they are obviously looking to increase their brand exposure. Zoosk is available in 25 languages and is reported to have more than 50 million members.
For more on this story you can check out Media Week and to find out more about this dating site you can read our Zoosk review.
The United Kingdom dating service, Friends Reunited Dating, is celebrating the upcoming Royal Wedding of Prince Willian and Kate Middleton by offering a 20% discount on all subscription. All members have to do is enter the following code when paying for a membership:
Voucher Code: ROYAL
This offer is valid between the 20th April 2011 and the 20th May 2011. This offer also excludes mobile payments.
The Financial Times is reporting that China's largest online dating site, Jiayuan.com, has applied today to be listed on the Nasdaq under the ticker symbol DATE.
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