Plenty of Syph - Ad Campaign Brings New Meaning To “Going Viral”

Syphilis is not generally the first thing that comes to mind when I think of things that make me laugh, but a new faux-dating site, part of a government campaign in Alberta, is doing its best to help Canadian citizens giggle their way to good health.

Alberta Health Services, in conjunction with Alberta Health and Wellness, recently unveiled a $2-million campaign to raise awareness about the rising syphilis rate in the province. Alberta's rates of sexually transmitted infections are the highest in Canada, and syphilis in particular has spiked in recent years. The campaign includes radio and television advertisements, as well as a parody of the online dating site Plenty Of Fish - PlentyOfSyph.com.

With witty catch phrases like "Spread the love!" and "be a part of something infectious today," PlentyOfSyph.com is garnering plenty of attention. The faux-dating site features imaginary profiles like that of beardedclam_69, who says "Let's not waste time. I like doing things in person;-) msg me now and I'll show you my 4 sexy tattoos, 2 hot piercings, and 50 small bumpy rashes on my body - and if your lucky I'll let you graze your tongue over each and every 1!!!" Another fictional user, Sapphic4syph, says she's looking for someone with whom to walk "rash-covered hand in hand through the forest."

But PlentyOfSyph.com is not all about stomach-turning profiles and graphic photos - the site also offers information on where to get tested in Alberta, and includes links to general information on STIs.

While some, like Angela Mulholland of CTV news, are calling their approach a "refreshingly funny take on a serious health problem," others, like the CEO of PlentyOfFish.com, Marcus Frind, are less amused. "You'd think the government of Alberta would have better things to do than spend millions of dollars creating a parody of Plentyoffish.com and than flood the Print/ TV/Radio with it," he wrote on the Plenty Of Fish blog. "Yes syphilis is a serious issue, effecting ~200 people a year in Alberta. What I don't get is why parody a mainstream dating site? It's completely the wrong demographic in many, many ways. The average age of Plentyoffish is 39 years old not 19."

Alberta officials are sticking by their campaign. "Alberta Health Services has not been contacted by, nor received correspondence from, Plenty of Fish," Shannon Evans, spokeswoman for AHS, wrote to the Calgary Herald.

So far, the eye-catching campaign seems to be working: the site has had 14,000 visitors since going live a week ago.

For more information on the dating site spoofed by Alberta Health Services please read our review of Plenty Of Fish.