If you've experimented at all with online dating, odds are you've come across that impossibly perfect profile pic that made you think "Oh great, now I’ll never find a date because this #^@*$ is going to steal them all!”

Not so, says science. Online dating may feel like window shopping for hot people, but it's actually the more unusual looking people who score the most dates. In fact, having some people find you unattractive could work to your advantage.

Hannah Fry, of the YouTube channel Head Squeeze, claims that this seemingly counterintuitive claim makes sense if you take game theory into consideration. Looking at the data, it's definitely not true that good-looking people get the most messages on an online dating website. What's more important than how attractive you are is how much you divide opinion.

Picture two celebrities. The first should be someone, like Halle Berry, who is universally acknowledged to be one of the most attractive people on the planet. The second should be someone, like Sarah Jessica Parker, who tends to be more controversial. If you asked people to rate the attractiveness of both celebrities on a scale of 1 to 5, the majority of people would choose the same number for the first celebrity. For the second celebrity, however, you would likely see a large split between the top end of the scale and the bottom end of the scale. That spread is what's most important on an online dating site.

Online daters are better off dividing opinion like the second celebrity than they are being thought of as objectively attractive like the first celebrity. And that's where game theory comes into play.

Online daters sending messages are probably thinking about their own chances before initiating communication with someone. A user who appears to be objectively attractive will probably receive hundreds of messages from interested suitors, meaning that each individual faces stiff competition. On the other hand, the user whose looks are more controversial means less competition for the suitors who are interested. It's extra incentive for them to get in touch.

Most people, when they set up an online dating profile, go to great lengths to hide the things they think make them unattractive. We leave out certain interests to hide our nerdy sides, or only post face photos to hide the imperfections of our bodies. It seems like a good strategy on the surface, but it's exactly the opposite of what we should be doing in order to have the most success online.

The more you play up what makes you different, even if you think some people might find you unattractive because of it, the more likely you are to attract people who are genuinely into you.

How important is sex in your relationship? Is it a deal-breaker if you and your partner don’t see eye-to-eye in the bedroom? According to a recent poll, nearly a third of Americans say if they didn’t have a good sex life with their partner, it would cause them to break off the relationship.

The study was conducted by website DatingAdvice.com, which surveyed 1,080 respondents over the course of three weeks, balancing the data to accurately represent the U.S. population.

Men are definitely more invested in a good sex life than women, with 33% saying they would end a relationship over unsatisfactory sex, compared to only 22% of women.

In addition to gender, the study broke down the data according to marital status, sexual preference, race, age, income, and geographic location.

Divorced people were more likely to respond in the affirmative than those who were still married. More than one in three divorcees said they would leave relationships that provided unsatisfying sex whereas only one in five married respondents did.

Gay men and lesbian women were 50 percent more likely to leave a sexually unsatisfying relationship than straight men and women – higher than any other group. Thirty-eight percent of African-American men and women would discontinue a relationship if they weren’t happy in the bedroom, which is three times the rate of Asian-American men and women.

In terms of age, older people were more likely to choose to stay in the relationship (24% ages 65 and older) compared to their younger counterparts. Interestingly, those ages 35-44 were the most likely to leave the relationship at 32%, compared to those aged 18-24 at 29% and 25-34 at 27%.

Geographic location doesn’t seem to play a role in how people feel, with the Northeast, Midwest, West and South about equally comfortable with the idea of breaking up with a partner over unsatisfying sex. Income however, does seem to influence the decision, with those earning $125,000 or more (about 21%) finding it more difficult to break up over an unsatisfying sex life compared with those earning less (averaging about 30%).

Gina Stewart, a Dating Advice expert, said sex is a crucially important component of a relationship to many Americans. “While some think satisfying sex between two lovers can be developed, others believe sexual chemistry either exists or it doesn’t,” she said. “This study mirrors those attitudes, with a significant portion of people either unwilling to work at an unsatisfying sex life or believing such a relationship is doomed.”

There's a lot to learn from reading about online dating (trust me, I know!), but there are also plenty of lessons that can't be learned off a page or computer screen.

It's like the first time you ever got sick from drinking too much. You knew that's what would happen, but somehow it didn't quite seem real until your head was in the toilet. And the hangover…oh, the hangover…

The good news is, online dating is a lot less scary than you think it is. But the bad news is that there are some things you'll have to learn the hard way:

1. Trust your gut. If you think something is off, it probably is. Your adventures in online dating will include meeting some strange people and getting even stranger messages, and though most everyone is kind and respectful, the bad apples are out there. Put your safety first and don't do anything if you don't feel 100% comfortable.
2. Rules can be restrictive. Knowing what you want is a good thing. Having deal breakers is a good thing. Setting ground rules is a good thing. But nothing is right all the time, and if you're not willing to occasionally bend your rules or change your expectations, you run the risk of missing out on someone awesome.
3. It's a rude world out there. Offline, it's pretty rare that someone leaves you hanging. Online, it happens all the time. You'll be exchanging e-mails back and forth with someone you’re into and then, all of a sudden, they’ll completely disappear. It feels a little disappointing at first, but the sting wears off.
4. Get straight to the point. As the formerly-shy type, I understand what a challenge it can be to be direct. Fortunately, online dating is the perfect opportunity to practice being assertive. Being direct is the only way to guarantee that uncomfortable situations come to an end. Date isn't going well? End it early and don't feel bad about it. Don't waste your time or anyone else's.
5. That goes for going on dates, too. It's tempting to exchange endless messages with someone new in the name of safety, but don't do it. Yes, you should be safe, but don't fall into the trap of becoming penpals. Meeting in person is the most efficient way of gathering information about someone. There's only so much you can learn about a prospective date by reading, and virtual chemistry doesn't guarantee real-life chemistry.

Bonus lesson learned the hard way: Don’t take your dates to your favorite spots. If the date goes south, you don’t want to run into them later at one of your regular haunts (especially if one of you is on another date!).

Dating is meant to be fun, right? You’re meeting new people with the prospect of romance looming large. So why is it that more people feel frustrated and confused, considering how easy it is to meet new people?

A recent article in The New York Post interviewed young daters in Manhattan who are treating the dating process like another job – that is, they are scheduling their time to include meeting potential romantic partners as a key priority.

One young man made a list of everything he wanted to do to prepare for a date, and promised himself he’d go on at least two OkCupid dates per week. Another young woman declared that she would message five to seven men at any given time and reserve Monday through Wednesday nights for dates only. “I figured that if I went out with enough people, one of them was bound to go well,” she said.

Dating is never easy, but apparently it's especially hard if you're a woman living in New York City or man living in San Francisco.

According to data from 2012, there are 473,600 unmarried men aged 20-44 living in the Bay Area, and 396,373 unmarried women in the same age range. Men outnumber women by 77,227. In New York City, on the other hand, women outnumber men by 7,215. An online dating service called The Dating Ring is getting a lot of press lately for promising to fly a jet full of single ladies from NYC to SF (while sending a plane-load of men in the opposite direction) if they can raise the money for the stunt.

It started out as a joke, but now Lauren Kay, CEO of the dating service, is seeking $10,000 to $50,000 in Crowdtilt funding to buy plane tickets for some lucky single people on Memorial Day weekend. If the financial goal isn't reached, everyone who made a donation will get their money back, but if all goes as planned, the East and West coasts will become the sites of “matchmaker-curated dates” arranged by The Dating Ring.

"It's a crazy idea that started out in jest," Kay told the San Jose Mercury News. "But it is not that crazy to go to another city with better odds to look for someone special." She suggests that subjects think of it as “a fun vacation.”

Frankly, it sounds like the perfect opportunity for another terrible reality show. Just imagine all those touchy-feely Californians going up against the hardened New Yorkers! So much potential for drama!

Richard Lane, a Bay Area dating expert with Events & Adventures, thinks that local men “will want ladies at the same level of intelligence as them.” Men in San Francisco “want someone who wants to get up and go. A woman who will hang with him at the sports arena in sweats, with her hair pulled back, by day -- but that night, can dress up, go dancing and knows how to pick the right wine to go with a great meal."

Of course, the potential culture clash isn't the only thing that stands to go wrong with this silly scheme. Jeremy Bollinger, president of DateSwitch, a San Francisco speed-dating firm, notes that the setup is dooming New York women and San Francisco men to being in long-distance relationships from the get-go. "Why do this,” he asks, “when there are actually San Francisco women looking for San Francisco men?"

I’ll tell you why, Jeremy: publicity. And it’s working darn well…the Internet hasn’t shut up about the idea since it was first announced.

BroApp

Let’s say you want to keep your girlfriend’s interest but don’t want to invest the time to text her sweet or flirtatious messages. Turns out, there’s an app for that -  BroApp, a new dating app that calls itself “your clever relationship wingman,” can help you out.

With inspiration presumably drawn from guys who didn’t want to deal with the lofty expectations of girlfriends to text every now and then, the BroApp automatically messages your girlfriend sweet things at the times you request. Of course, you can be creative and write your own texts which are stored in the app and doled out at the appropriate times. But the goal isn’t to win her heart over – it’s so you can free yourself up to spend more time with your bros.

The app has a few complications figured out, too. It will not send messages if it detects that you are at your girlfriend's house (by being connected to her WiFi), or if you have recently messaged her on your own. Well, at least there’s that.