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Dating app Hinge started out with some stiff competition against Tinder. Since its debut in 2012, several other new dating apps have launched and attracted a growing user base as well as media attention, including female-centric dating app Bumble. Meanwhile, after steady growth since its launch, this year Hinge has seen its numbers declining.

Hinge’s marketing and product development have always focused on attracting more serious daters. The app is geared toward young professionals in their late twenties and thirties who are looking for long-term relationships, as opposed to the hook-up reputation that has followed Tinder since its inception. The app is billed as a “grown-up” alternative to the young users of Tinder, which at first seemed to serve the market well.

Online dating can be a commitment. It’s very rare that online daters meet a perfect match within the first few weeks of signing up – usually it’s a longer process, and we have to cultivate some patience.

That said, it’s easy to get frustrated and quit, only to sign up again weeks later, hoping for a different experience. Or maybe you approach online dating without much motivation, thinking that if you get excited or put too much hope in it, you’re bound to be disappointed.

These aren’t the best approaches to take, obviously. But many times, the fear and sting of rejection can cause us to second-guess ourselves and whether or not we can find someone special. So instead of focusing so much on the rejection, or the potential for rejection, it’s time we looked at online dating for what it really is – a process. Not everyone is going to be a good match with you – in fact, most people aren’t. And we shouldn’t beat ourselves up when we don’t find a relationship quickly, or within a certain period of time.

Online dating requires perseverance, and a lot of effort. It requires motivation, positive energy and outlook, and hope. If you decide to forgo any of these, you won’t get very far. Online dating will become a vicious cycle of disappointment, instead of a practical and efficient way to meet people you wouldn’t otherwise be able to through your own networks.

Are you disappointed with online dating? Are your messages not getting responses, or are you just not getting enough matches?

You might wonder why you aren’t getting the kind of responses to your online dating profile that you imagined when you first signed up. Instead of wondering whether or not you picked the right service or app, a new study shows you might not be getting the results you want because of your profile and how trustworthy you seem to other online daters. In other words – do they actually believe what you have to say about yourself?

A new study published by Routledge takes a closer look at what we think of as our "idealized selves," which is what we project on our dating profiles. The researchers found that online daters are less trusting of people who post photos that appear too carefully crafted, preferring matches who appear more carefree and natural in their online dating photos as well as how they describe themselves.

Bumble Boost with BeeLine, Rematch, and BusyBee.

Female-focused dating app Bumble has been available for free to its users, but now the company is offering a premium paid service for those who want to use its brand new features.

The paid version of the app includes three important features aimed at competing with other popular “tiered” dating apps like Tinder, which also offers optional paid features to help provide a premium matching experience.

Bumble’s first feature, named “Beeline,” will offer its members a line-up of users who have already “liked” them, so they can skip swiping and match with their likes by choosing “yes,” with the intention of making the process more efficient.

Online dating can be daunting, whether you’ve done it off and on for years or it’s the first time you’re giving Tinder or OkCupid a try. It’s not for the faint of heart – so take courage in the fact that you are putting yourself out there to find love.

Unfortunately, no matter how much of a seasoned “pro” you think you might be, too many people make the same mistakes when it comes to online dating, and you might be one of them.

To optimize your profile and attract more matches to you requires some effort and savvy. Ask for help when you need it, and try to avoid these five online dating mistakes:

According to Match’s Singles in America Study, most people are interested in long-term relationships, especially men. However, if you spend much time in the real world of online dating and dating apps, you see a different story unfold: most people are afraid to commit, less they lose their options for meeting other people.

It’s a double-edged sword: there are more options now thanks to apps like Tinder which have made meeting people online very easy, but there’s also the problem of choice as Aziz Ansari talks about in his book Modern Romance. When there are too many options, people tend to feel less satisfied with any one choice.

So what should daters do?

I read a Washington Post article recently penned by a single Mom, who used to find online dating a horrible, time-consuming experience. But since apps came into the picture and she’s able to swipe at any time, like say – between diaper changes or feedings, she finds it absolutely freeing. Dating apps have given her more confidence, because she knows that even when she has a bad date, she can always find someone else. At any time.

But for those of us who have experience looking for love for months or even years, you can start to feel a little bitter and exhausted from the process. After all, how many first dates can you go on before you feel like you’ve had the same conversations and met the same types over and over?

That’s why this summer I have a proposition: instead of looking for someone special, or jumping into a relationship too soon, or getting too excited about an online match before you’ve even met, try taking a step back. Swipe right on more profiles than you want. Try dating a range of people outside of a “type” you find most attractive.

And most importantly, date more than one person at a time. Really.

There’s no reason to continue with serial monogamy this summer, when you do have choices and you can explore your dating options a bit more than you have in the past. Instead of getting excited and let down, riding that roller coaster, try scheduling more dates and seeing all the people you can meet.

There’s no reason to fixate on one choice when you aren’t exclusive. Dating means exploring your options, testing the waters, and seeing who is out there. Plus, when you date outside your type, you are adding to your choices.

I’m not trying to stress out your already busy schedule, but why not take advantage of longer summer nights by keeping your options open? It can’t hurt. And you might have more fun when you don’t take things so seriously.