Features

Tinder CEO Jim Lanzone

Tinder CEO Jim Lanzone said the company is focused on more “immersive” experiences to appeal to a growing, younger Gen Z user base, including creating more original content for its platform. (note: a September 11, 2021 announcement stated as of September 27, Jim Lanzone will be the new CEO at Yahoo!)

Lanzone sat down with entertainment industry magazine Variety to explain why the company invested in its original interactive series Swipe Night, and how the response to it is helping shape the company’s focus moving forward. 

Gen Z users are looking for more “immersive” experiences, as Lanzone told Variety, and not just scrolling and swiping through profiles. He hinted at the company’s shift towards more of an entertainment platform to engage these young daters. 

Dating app Bumble is taking another step to address concerns of abuse and harassment on its female-friendly platform: offering trauma services for those who need help.

The company partnered with remote trauma support site Bloom, operated by non-profit Chayn in the U.K., to offer free therapeutic services to users, according to Mashable. Bloom provides online courses on mental health topics for survivors of sexual assault and harassment, such as managing anxiety.

In addition to Bloom’s online courses, Bumble users can receive up to six therapy sessions and can chat online with therapists when they need. Chayn’s therapists are trained in sexual assault and trauma therapy, and some are survivors themselves, according to Mashable. 

Tinder announced that it will roll out its ID verification system worldwide so users can verify their ages. This follows the app’s photo verification feature to address the issue of eliminating fake profiles propagating the app.

ID verification will be prominently displayed on a user’s profile, similar to the blue checkmark currently used for a verified photo, according to Tech Crunch.

Tinder began beta testing ID verification regionally in 2019 and said it will be rolling it out worldwide over the next few quarters. In most countries the service will be voluntary, at least for now, to address the challenge of underage people using the app. However, in places like Japan where it’s against the law for people under 18 to use dating apps, verifying ages will be mandatory. The feature will be free to use.

Facebook Dating has announced a new audio chat feature along with other offerings related to virtual dating, which has soared in popularity since the pandemic began.

According to The Verge, “Audio Dates” allows users start an audio-only conversation after they match. If one user reaches out, the other receives an invitation, and if they accept, they can start chatting.

In addition to Audio Dates, Facebook is launching a feature called Match Anywhere, where a user can add up to two additional locations where they want to look for matches besides where they live. This is similar to Tinder’s Passport which became hugely popular in the wake of the pandemic, especially as people began to move away from the cities where their jobs were located and work virtually. Dating someone who lives in another city, or even another country, no longer seems like a barrier as so many embraced the freedom that comes with remote working. It opened up a lot more opportunities that are still appealing to singles.

Dating app Match is beta testing some new features geared towards those interested in more “emotionally mature” relationships, an indication that the longstanding dating platform aims to cater to more serious daters.

According to Tech Crunch, the features are centered around two big frustrations with daters in their thirties who are ready to settle down: how long it takes to find a good match, and how pervasive the problem of ghosting has become. One feature called “Matched By Us” provides recommendations like a matchmaking service based on more in-depth questions the users are prompted to answer. The company is also testing an anti-ghosting feature that pushes users to continue a conversation or unmatch with that person, so that they aren’t left wondering what happened. 

Matched By Us presents one free match every week (available for both subscribers and non-paying members), where the couple can start up a conversation immediately without waiting for mutual likes. The matches are made through an algorithm that examines answers to questions posed to users, like their five-year plans or whether they are open to relocating for a relationship. 

Dating app conglomerate Match Group announced that it will launch new audio and video chat features to its suite of dating apps over the next two years. The company shared this news on its second quarter earnings call with investors.

The company plans to debut a new audio chat feature and group video chat, along with other “livestreaming technologies” across its apps, according to Tech Crunch. The rollouts will happen over the next 12 to 24 months, with two of their dating apps debuting it before the end of this year, followed by more rollouts in 2022.

Adding new livestream and chat features are the result of the company’s pricey acquisition of social discovery platform Hyperconnect (the acquisition’s officially closed in mid-June). Match Group owns a series of popular dating apps including Tinder, Hinge, OkCupid and Plenty of Fish among others, and has said that the future of dating apps will likely resemble social platforms, with livestreaming and video being at the forefront.